Featured Articles
When regulatory warnings become reality
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
A registered nurse has been banned from practice for two years after administering Schedule 4 medicines without a valid medical consultation or prescription, and for continuing to practise while suspended. The findings are confronting, but they’re also an opportunity to learn, reflect, and improve our own practices.
As Spa & Clinic noted, the decision sends “a clear signal that Ahpra and the National Boards are no longer tolerating breaches that have long concerned regulators.” That signal matters for every cosmetic injector in Australia.
According to the tribunal findings, the practitioner administered restricted medicines without authorisation, falsified clinical records, and continued treating patients despite regulatory restrictions. The tribunal determined this behaviour constituted professional misconduct and highlighted the importance of deterrence, both for the practitioner involved and for the wider industry.
Ahpra CEO, Justin Untersteiner, reinforced this shift:
“We will leave no stone unturned to investigate and take action against practitioners who do the wrong thing.”
For years, Australia’s aesthetic industry has operated in an environment where expectations have been tightening, but enforcement has been inconsistent. That era has now ended.
This case reinforces several non-negotiables:
- Patient Safety is paramount.
- Schedule 4 medicines must only be administered following an appropriate medical consultation, and all medications must have a valid prescription in place for the patient.
- Medicines must be supplied to the authorised practitioner, stored, and administered in accordance with state and territory regulations.
- Clinical records must be accurate, complete, and truthful.
- Any Aphra registration conditions and suspensions must be strictly followed.
When a medication is not supplied by the prescribing provider, the chain of custody is compromised, creating uncertainty regarding the medication's origin and accountability. In such instances, practitioners cannot assume clinical responsibility for the safety, integrity, or efficacy of products they did not procure or oversee.
In the event of an adverse clinical reaction, audit, or complaint, clear and accurate records are critical. They provide transparency around the supply, prescribing, and administration of the medication, and protect both patient safety and the practitioner/s involved.
These are not administrative details, but the professional standards expected of every healthcare practitioner. They are fundamental patient safety obligations, and failing to uphold them carries serious consequences.
At Fresh Clinics, our mission has always been to support nurses to build sustainable, compliant aesthetic practices — backed by education, systems, and clinical governance that stand up to scrutiny.
This moment matters for our industry. It’s an opportunity to raise standards, protect patients, and ensure aesthetic medicine remains a respected, trusted profession.
Read the full Spa & Clinic article here.
Menopause Awareness Month: What every cosmetic nurse should know
Menopause Awareness Month: Understand the impact of hormonal changes on skin. Learn how aesthetic nurses can better support patients during this transition.
This Menopause Awareness Month, we sat down with Dr Izzy Sillar to talk about something that affects every woman, but is still so often overlooked: menopause.
For women, menopause isn’t just a hormonal shift. It’s a whole-body transition that affects skin, mood, sleep, energy, and confidence. And for cosmetic nurses, it’s an opportunity to change how women experience this stage of life.
“Perimenopause and menopause… is a clinical diagnosis. We don’t actually rely on blood tests or serum markers… It’s based on the clinical picture.” - Dr Izzy.
That one shift in mindset can change how you consult, treat, and support patients who are 40+ in your aesthetic clinic.
Perimenopause vs. Menopause
“Menopause is diagnosed as being 12 months since their last menstrual period. And perimenopause is less than 12 months, where we’re seeing changes in the menstrual cycle.”
Dr Izzy outlined a typical trajectory:
- Mid–late 30s: testosterone trends down.
- Early 40s: progesterone declines.
- Mid-40s onward: estrogen drops.
As estrogen falls, cycles often space out or go missing. Skin can feel thinner, joints ache (hands, knees, lower back), and patients frequently report the “middle-aged spread.”
“When we lose estrogen… our fibroblasts become dysregulated… This can translate to skin becoming thinner, [and] joints… more sore. It’s really common… to gain weight around the tummy… even when eating well and exercising."
Why this matters in aesthetics
For too long, menopause has been underdiagnosed and undertreated.
“Currently, 85% of women are mismanaged for a condition that affects 100% of women by age 55.”
By adding women’s health pathways to your practice, you’re helping to close a major gap in medicine. You’re saying: we see you, and your experience matters.
"We have safe ways to manage this in conjunction with lifestyle… and it’s absolutely a woman’s right to have access to this.” - Dr Izzy.
Untreated symptoms aren’t just inconvenient.
“Heart attacks become the third biggest killer for women [not on appropriate therapy]. Fragility hip fractures… 75%… are in fact women… small falls shouldn’t be something that is going to take their life.”
Connecting patients to competent care is essential to preventive health.
Ready to support your patients holistically?
“Position yourself as more than an injector — become a guide.”
If you’re a Fresh Clinics member, you can access Fresh Health and start referring today. Not yet a member? Get in touch and we’ll show you how to integrate safe, modern women’s health support into your clinic.
Why Clinical Excellence Drives Success
Why clinical excellence drives sustainable success: Discover how prioritizing patient safety and high standards builds a loyal client base and profitable clinic.
In today’s booming aesthetics industry, clinics are popping up on every corner. Many chase growth with ads, discounts, and quick-win marketing tactics. But the truth is: the fastest-growing businesses aren’t the ones spending the most on ads — they’re the ones delivering the best patient outcomes.
At Fresh Clinics, we’ve supported more than 2,000 nurses and doctors in building thriving practices. The data is clear: clinical excellence is the #1 driver of clinic growth. Why? Because excellence fuels patient trust, and trust fuels referrals.
In this article, we’ll share:
- Proprietary insights from Fresh’s network of clinics
- Why referrals, not ads, are the ultimate growth engine
- The Fresh 4-Pillar Growth Model for sustainable success
The problem with “quick-fix” business growth
The aesthetics industry is often framed around leads, discounts, and fast revenue. Competitors offer:
- Paid ads campaigns
- Website rebuilds
- “Get more patients fast” playbooks
The issue? Patients notice the difference.
Poor consultation processes, unprepared practitioners, and inconsistent results lead to disappointment — and in some cases, safety risks.
Clinics built on short-term marketing tactics struggle to retain patients and eventually burn out.
Fresh data: Referrals are the growth engine
Fresh’s work with thousands of practitioners has revealed a simple truth: referrals account for the majority of sustainable growth in clinics.
- Practices that focus on complication management training see up to 2x more referrals within 6 months.
- Practitioners who adopt a consultation mastery framework report a 35% increase in repeat patient bookings.
- Clinics that deliver consistently superior outcomes see organic referral growth surpass paid acquisition by Year 2.
This is the compounding power of excellence. Each happy patient tells a friend, leaves a glowing review, and builds the practitioner’s reputation.
The Fresh 4-Pillar Growth Model
We’ve codified what works into the Fresh 4-Pillar Growth Model — a framework built on what we’ve seen across 2,000+ aesthetic clinics.
1. Consultation mastery
- A structured consultation builds trust and ensures tailored outcomes.
2. Complication confidence
- When practitioners are trained to handle complications, confidence radiates.
- Patients sense this security — leading to stronger loyalty and referrals.
3. Patient experience
- Every touchpoint matters: from the first consult to follow-ups.
- A superior patient journey drives love, loyalty, and advocacy.
4. Business growth through referrals
- Delivering excellence creates a flywheel: Great outcomes → Referrals → More patients → Sustainable revenue.
Why Clinical excellence builds premium brands
The benefits go beyond just growth:
- Exclusivity: Better practitioners attract better patients.
- Future-Proofing: As competition intensifies, only practices with clinical excellence will stand out.
- Industry Stewardship: Putting patients first sets Fresh and its members apart from negative industry trends.
In short, excellence isn’t just a growth strategy — it’s a brand strategy.
Key Questions Answered
What is the #1 way clinics grow?
Referrals. And referrals come from delivering excellent patient outcomes.
Why are referrals better than ads?
Ads can buy attention. But only excellence earns trust — and trust is what fuels long-term patient advocacy.
What role does complication management play in growth?
Confidence in handling complications radiates to patients. It builds safety, trust, and loyalty — all drivers of referrals.
What is the Fresh 4-Pillar Growth Model?
A framework for sustainable success: Consultation Mastery, Complication Confidence, Patient Experience, and Business Growth via Referrals.
Conclusion: Excellence wins, every time
The aesthetics industry is evolving quickly. In the short-term, anyone can buy ads. In the long-term, only those who build their practices on clinical excellence will thrive. At Fresh, we’ve helped over 2,000 nurses and doctors achieve their dreams — by putting patients first, building confidence, and creating practices that grow on referrals. The future of aesthetics is clear: Excellence drives growth.
Latest Articles
Compliant Content for Your Clinic’s Website
Creating engaging content for your website is a great way to educate your clients, build trust, and position your clinic as a source of aesthetic knowledge. However, with AHPRA and TGA regulations strictly limiting how cosmetic treatments can be advertised, it’s essential to focus on topics that inform rather than promote.
If you’re unsure what to write about, here are some fresh, compliant blog ideas that will add value to your website without breaching regulatory guidelines.
1. Skincare Education Series
Develop a series of posts around different aspects of skincare, helping clients understand how to maintain healthy skin in between their cosmetic treatments:
- Skin Types: Guide readers in identifying their skin type and recommend general care routines suitable for each, based on the products in your clinic
- Hydration: Discuss how proper hydration affects skin health and share tips on maintaining optimal skin moisture
- Decoding Ingredients: Explain common ingredients found in over-the-counter skincare products, and how to choose the right brands based on individual skin concerns
- Common Skincare Mistakes: Share common misconceptions, like over-exfoliation or not cleansing properly, and how to correct them
- Sun Safety Beyond Summer: Sun protection is one of the most critical aspects of skincare, and there’s always more to learn. Consider sharing topics like SPF Myths and Facts, the differences between sunscreens, and the importance of sun safety all year round
- Menopause: The role of oestrogen in maintaining collagen and hydration
- Hormones & Acne: Why hormonal fluctuations cause breakouts and how to manage them
2. Running a Cosmetic Clinic
Give your clients a behind-the-scenes look at what it takes to run a professional and compliant aesthetic practice. You may even inspire someone to get into cosmetic nursing! Topics could include:
- A Day in the Life of a Cosmetic Nurse: Share what a typical day looks like for you
- Compliance & Safety: Explain the regulatory standards clinics must meet, and how you are staying compliant
- What to Look for in a Practitioner: Help new clients choose you over competitors!
- How to Become a Cosmetic Nurse in Australia: Outline the education, training, and certification required for aspiring injectors
3. Lifestyle & Wellness
- The Gut-Skin Connection: How diet and gut health impact the skin
- The Role of Sleep: Why "beauty sleep" is real and how clients can improve their sleep hygiene
- How Mental Health Affects Your Complexion: Ways to reduce stress for better skin health
- Self-Care Rituals: Suggest simple self-care practices that clients can incorporate into their daily routines in between their appointments
4. Myths and Misinformation in Aesthetics
There’s no shortage of misinformation in the aesthetics space. You can tackle this with topics like:
- "Glass Skin" vs. Healthy Skin: What’s Realistic? Explain how aesthetic treatments can support long-term skin health at any age
- The Truth About Natural-Looking Results: Address common concerns around treatment outcomes
- Understanding Facial Harmony: Discuss how aesthetic treatments should enhance natural features, not distort them
- Do Face Workouts Really Work? Consider educating your clients on viral trends by trying and testing them out, then sharing your experience!
5. What to Expect at Your First Consultation
Potential clients may feel nervous or unsure about what happens during a consultation. A blog breaking down the process (without mentioning specific treatments or brand names) could help choose you as their go-to provider.
- How to Prepare for a Consultation: What questions to ask, what to bring, and what to expect
- Understanding Treatment Plans: How practitioners assess suitability and set realistic expectations
Topics That Are Not Compliant
When creating content for your clinic’s website or social media, it’s important to understand what you cannot discuss under the current regulatory laws.
- You cannot reference specific brands and wording of anti-wrinkle injections or dermal fillers in your content. These are prescription-only medicines (S4 drugs) and cannot be advertised to the public
- AHPRA prohibits using patient reviews, before-and-after photos, and any statements that suggest guaranteed results
- You cannot discuss discounts or time-sensitive promotions for cosmetic treatments
Creating engaging content for your website can seem challenging, but it doesn’t have to be. It is a great tool to generate new clients and advertise your business through SEO and Google searches.
By focusing on these topic ideas, you can create valuable, compliant content that attracts potential clients while reinforcing trust with existing ones. Consistency is key - so start with one blog per month in your free time and build from there!
Want more Fresh business tips? Reach out to our team today, call us, or schedule a time to chat below.
The Fresh Life 2024: Day 1 Recap
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The content of this blog is designed and intended for the education of Healthcare Professionals.
Day One of The Fresh Life kicked off in full swing under the sunny skies of Byron Bay! Guests arrived with warm cups of coffee in hand, and smiles on their faces, ready to dive into a day filled with education, networking, and training. From the get-go, the day was set up for an unforgettable start, with a warm welcome from the 'Johns' and a buzzing crowd that set the tone for the aesthetics event of the year.
As we moved into the morning sessions, Group A took their seats at the Woodlands Stage, where Dr Phoebe Jones from Galderma opened with a live demo on Rethinking Lip and Peri-Oral Anatomy. Dr Jones captivated the crowd with her innovative injecting techniques, illustrating how small refinements in lip and peri-oral shaping can create undetectable yet natural enhancements. With Gen Z’s preference for more subtle aesthetics on the rise, her talk on the “anti-filler trend” resonated with many and opened up exciting new ways to think about lip treatments.
Next, Dr Stephen Lowe introduced an innovative approach — using Toxin to reduce pore size and sebum production. It was a fresh perspective that empowered attendees to consider ways to set themselves apart with unexpected and effective techniques.
Then, all the way from the UK, expert Freya Carlson shared her insights into how glycerol directly stimulates collagen production in the skin. She highlighted the incredible impact of Belotero Revive, a skin booster designed to rejuvenate and hydrate deeply, giving patients that youthful, radiant glow.
Up next and joining us from Texas was Ryan Bourgeois. Ryan covered advanced techniques in facial rejuvenation, focusing on a blend of injectables and alternative treatments to achieve natural, revitalised results. He used off-label techniques new to Australia, highlighting them as alternatives to HA fillers for patients seeking full-face rejuvenation through stimulation, hydration, and tissue regeneration. He also spoke about his first encounter with a kangaroo here in Australia!
After a delicious lunch and networking with sponsors and KOL's, Dr Felix Li took to the Woodlands Stage to talk on 'Individuality Around the World.' Dr Li’s philosophy centres on helping patients “age better,” focusing on facial harmony and individualised beauty over standard ideals.
Using a case study of a 51-year-old woman, he demonstrated how a gentle enhancement restored her youthful energy without altering her natural expressions, resulting in a refreshed appearance that felt authentic to her.
The International KOL Trifecta from Evolus then arrived to chat all things Nuceiva. Anita East, Brooke Carrero, and Sharon Bennett's session highlighted compelling case studies that showcased the speed of Nuceiva’s onset, particularly in treating glabella lines. With effects lasting up to four months, case studies showed that patients often saw an improvement of one grade or more on the glabella severity scale—driving high satisfaction levels and strong patient loyalty. The safety profile also stood out, with no serious drug-related adverse events reported, boosting confidence in its use.
Following Evolus, Dr Lucas Siqueria took to the stage to unveil the latest innovation in lip enhancements, using STYLAGE. Dr Lucas dove straight into the trends in lip augmentation, the trends forecasted for coming years, and the techniques that are currently desired from the patient for the perfect pout.
Over in The Fresh Lounge, one of our most anticipated topics - 'Addressing Symptoms, Skin Health & Beyond for the Perimenopausal and Menopausal Patient,' was presented by Chiza Westcarr. Chiza spoke to a real-life case study and patient of hers, and the importance of skin health, nutrition, and treatment options for those going through menopause.
The afternoon sessions continued with Dr Frank Lin's presentation and real-life case studies utilising Ultherapy. The results from these treatments were outstanding, and a great way to offer non-invasive skin tightening to patients who aren't ready for injectables.
The Woodlands Stage was then joined by Dr Jane Lucas, who took a new approach to treating the entire lower face in patients, and not just the lips. She explored beauty standards and trends over the last 100 years and how they have shaped the aesthetics industry today.
At the same time, Bronwyn and Elena from AMET were in The Fresh Lounge, sharing insights into Hyaluronidase Science, its use in aesthetics, and real data from patient and practitioner surveys from 2021-2024. They simplified the science to promote confidence in using Hyaluronidase in clinic, as well as treating complex intra-oral VOs.
The final sessions of Day 1 were 'Mastering Rejuran' with Dr Jing Wang, and 'Building a Skincare Revenue Stream,' with Dr Kristy Kostalas, Mala McAlphin, and Rochelle Akhavan. Dr Jing introduced the brand new, innovative Rejuran 'Dot' technique and explored a multi-modality approach to utilising Polynucleotides. At the same time, Fresh Lounge attendees enjoyed learning about key tips and techniques for building revenue from skincare in a clinic from our talented Skin Panel.
Day 1 wrapped up with a poolside welcome event hosted by Galderma. This was the perfect opportunity to wind down from an exciting day and connect with sponsors, speakers, and other attendees.
The first day of The Fresh Life 2024 was a huge success! We can't wait to see what Day 2 has in store!
Don't miss a beat! Stay up to date on all things Fresh Life.
Why Medical Directors are Essential
As the med spa industry continues to grow, maintaining compliance and ensuring safe, high-quality care has never been more important. A crucial part of this framework is a medical director.
But what exactly does a medical director do? Why are they indispensable for med spas? And how do you find a good one?
What is a Medical Director?
A medical director is a licensed physician who oversees and ensures the clinical aspects of a med spa operate within regulatory standards.
Their responsibilities often include:
- Reviewing and approving treatment protocols
- Supervising or delegating clinical staff
- Ensuring compliance with state and federal regulations
- Addressing adverse events and complications when they arise
Why are Medical Directors required for med spas?
Though your med spa creates a refreshing, pampering experience for clients, the cosmetic procedures you deliver require medical oversight.
Your medical director provides the necessary clinical supervision, training, and protocols to ensure patient safety and compliance.
Regulations and Compliance
Each state has specific regulations that govern med spas. In many states, these laws dictate that certain aesthetic treatments must be performed by or under the supervision of a licensed medical professional.
Failure to comply with these requirements can lead to serious legal consequences, including fines, suspension of operations, or even criminal charges. For med spa owners, having a medical director is not just a compliance checkbox – it’s the backbone of a safe and ethical practice.
Patient Safety and Trust
Patients trust you to deliver quality care that enhances their appearance and confidence. Proper medical oversight adds a layer of accountability, helping to establish and maintain this trust.
Your medical director’s role includes creating and monitoring treatment protocols to enhance outcomes and minimize risks.
Eventually though, one of your patients may experience a complication as a result of their cosmetic treatment. It could be a burn, scar, discoloration, product problem, bruising, or something else…
When that happens, you need prompt access to a skilled, calm, and responsive medical director to support your patient.
Standardization and Training
You want your patients to experience outstanding service from your med spa. Your medical director plays a key role in this by setting treatment guidelines and training staff to ensure everyone is equipped with the skills and knowledge to provide high-quality care. This standardization improves consistency and helps create a strong, reputable brand.
What goes wrong with Medical Directors?
If a medical director provides such essential service, why do so many med spa owners struggle with theirs? Common difficulties include:
- Not being able to find a capable medical director in the first place – someone who understands the unique demands of this sector
- Needing intensive support from a medical director in the set-up stage but then struggling to find enough ongoing work to justify their salary
- A medical director ‘interfering’ in other aspects of their business or just not being a good ‘fit’ for the business
The Fresh Clinics Approach
At Fresh Clinics, we understand how challenging it can be to navigate medical director requirements, especially for busy med spa owners. That’s why we’ve created a streamlined solution to connect med spas with experienced medical directors.
Here’s how we can help:
- Save Time: We handle the complex process of finding, vetting, and matching you with the ideal medical director for your spa
- Save Money: Our cost-effective approach reduces the financial burden of hiring a full-time medical director by connecting you with experienced professionals who are there when you need them – all for only a small monthly subscription
- Save Stress: Our team provides continuous support to ensure that your med spa remains compliant as regulations evolve
Partner With Fresh Clinics
Navigating med spa compliance and ensuring safe, effective care can sometimes feel overwhelming – but it doesn’t have to. With the right medical director, you can elevate your med spa while meeting all necessary regulations. Fresh Clinics makes finding and working with a medical director easier than ever.
Book a call with our Customer Success Team today to learn more about how we can connect you with a trusted medical director and set your med spa up for success.
Top Aesthetic Trends to Watch in 2025
As we enter 2025, the aesthetics industry embraces several transformative trends that blend innovation, natural beauty, and holistic well-being.
Drawing insights from industry experts and recent discussions by Fresh Clinics co-founders, Dr John Holbrook and Dr John Delaney, here are the top aesthetic trends to watch this year.
1. Non-Surgical Lower Face and Jawline Enhancements
Interest in non-surgical treatments targeting the lower face, neck, and jawline is rising. These advancements offer minimally invasive procedures with natural-looking results and shorter downtime, appealing to those seeking subtle changes.
2. Regenerative Medicine
There's a growing interest in treatments that work harmoniously with the body's natural processes. Regenerative aesthetics, including therapies that stimulate collagen production and tissue regeneration, are gaining popularity. This trend aligns with the broader movement towards longevity and focuses on enhancing the body's regenerative capabilities.
3. Personalised, Science-Backed Skincare
Consumers are increasingly seeking skincare solutions backed by scientific research. Personalised skincare regimens tailored to individual needs are becoming mainstream, reflecting a shift towards evidence-based products that deliver real results.
4. Less is More
The trend of overfilled and exaggerated features is declining. A more natural aesthetic is now favoured, with treatments enhancing individual beauty rather than altering it drastically. This 'less is more' philosophy emphasises subtlety and authenticity in aesthetic procedures.
5. Treatment Stacking
Combining multiple non-surgical treatments, known as 'treatment stacking,' is set to take over 2025. This approach allows practitioners to address various aesthetic concerns simultaneously, providing comprehensive and customised results for patients.
Diversification and Data: Tips from ‘The Johns’
A recent session hosted for Fresh Members with ‘The Johns,’ was an eye-opening opportunity to learn about the importance of diversification, and leveraging data to enhance business performance.
'"Recognising that the days when you can just rely on toxin and filler to fill your book, they’re not over, but it is becoming apparent that the stronger and more resilient businesses are going to be the ones that have a suite of offerings." - Dr John Holbrook.
Patients are already spending significant amounts on their broader beauty and wellness regimes. Why shouldn't they spend a portion of that with you?
As Dr Holbrook put it, "They're buying skincare from retailers, but maybe they could be buying it from you."
Adding services like retail skincare, energy-based devices, and wellness programs not only boosts revenue but also strengthens patient loyalty. Patients are looking for a one-stop shop, and your clinic could be that space.
Dr John Delaney highlighted the power of using data to make informed business decisions in 2025: “As healthcare practitioners, we’re trained to use data to guide clinical decisions. It’s time to apply the same principle to our businesses.”
Consider following these data trends for your business in 2025:
- Client Purchase Behaviour: Understanding who is buying what and in what combination
- Revenue Analysis: Identifying which services drive the most income and where there are opportunities for upsell
- Operational Efficiency: Using data to streamline operations and improve client retention rates
As the session progressed, the conversation turned to preparing for the year ahead. Dr Delaney shared, “We’re constantly innovating to make your lives easier, from new training initiatives to advanced software systems.” One exciting development is the upcoming revamp of Fresh Clinics’ training infrastructure, designed to provide Members with even more educational tools and resources.
Ongoing Learning for Experienced Injectors
Dr Holbrook closed the session with a powerful reminder: “Your success is our success. We’re here to move mountains for you.”
With Fresh Clinics by your side, you can confidently navigate the aesthetic industry and set your clinic up for sustained growth and success in 2025.
Reach out to our team today, call us, or schedule a time to chat below.
Top Aesthetic Trends to Watch in 2025
As we enter 2025, the aesthetics industry embraces several transformative trends that blend innovation, natural beauty, and holistic well-being.
Drawing insights from industry experts and recent discussions by Fresh Clinics co-founders, Dr John Holbrook and Dr John Delany, here are the top aesthetic trends to watch this year.
1. Non-Surgical Lower Face and Jawline Enhancements
Interest in non-surgical treatments targeting the lower face, neck, and jawline is rising. These advancements offer minimally invasive procedures with natural-looking results and shorter downtime, appealing to those seeking subtle changes.
2. Regenerative Medicine
There's a growing interest in treatments that work harmoniously with the body's natural processes. Regenerative aesthetics, including therapies that stimulate collagen production and tissue regeneration, are gaining popularity. This trend aligns with the broader movement towards longevity and focuses on enhancing the body's regenerative capabilities.
3. Personalised, Science-Backed Skincare
Consumers are increasingly seeking skincare solutions backed by scientific research. Personalized skincare regimens tailored to individual needs are becoming mainstream, reflecting a shift towards evidence-based products that deliver real results.
4. Less is More
The trend of overfilled and exaggerated features is declining. A more natural aesthetic is now favored, with treatments enhancing individual beauty rather than altering it drastically. This 'less is more' philosophy emphasizes subtlety and authenticity in aesthetic procedures.
5. Treatment Stacking
Combining multiple non-surgical treatments, known as 'treatment stacking,' is set to take over 2025. This approach allows practitioners to address various aesthetic concerns simultaneously, providing comprehensive and customized results for patients.
Diversification and Data: Tips from ‘The Johns’
A recent session hosted for Fresh Members with ‘The Johns,’ was an eye-opening opportunity to learn about the importance of diversification, and leveraging data to enhance business performance.
'"Recognising that the days when you can just rely on toxin and filler to fill your book, they’re not over, but it is becoming apparent that the stronger and more resilient businesses are going to be the ones that have a suite of offerings." - Dr John Holbrook.
Patients are already spending significant amounts on their broader beauty and wellness regimes. Why shouldn't they spend a portion of that with you?
As Dr Holbrook put it, "They're buying skincare from retailers, but maybe they could be buying it from you."
Adding services like retail skincare, energy-based devices, and wellness programs not only boosts revenue but also strengthens patient loyalty. Patients are looking for a one-stop shop, and your med spa could be that space.
Dr John Delaney highlighted the power of using data to make informed business decisions in 2025: “As healthcare practitioners, we’re trained to use data to guide clinical decisions. It’s time to apply the same principle to our businesses.”
Consider following these data trends for your business in 2025:
- Client Purchase Behaviour: Understanding who is buying what and in what combination
- Revenue Analysis: Identifying which services drive the most income and where there are opportunities for upsell
- Operational Efficiency: Using data to streamline operations and improve client retention rates
As the session progressed, the conversation turned to preparing for the year ahead. Dr Delaney shared, “We’re constantly innovating to make your lives easier, from new training initiatives to advanced software systems.” One exciting development is the upcoming revamp of Fresh Clinics’ training infrastructure, designed to provide Members with even more educational tools and resources.
Ongoing Learning for Experienced Injectors
Dr Holbrook closed the session with a powerful reminder: “Your success is our success. We’re here to move mountains for you.”
With Fresh Clinics by your side, you can confidently navigate the aesthetic industry and set your med spa up for sustained growth and success in 2025.
Reach out to our team today, call us, or schedule a time to chat below.
Thrive in 2025: A Goal-Setting Guide for Cosmetic Nurses & Med Spa Owners
As the calendar flips to a new year, it's the perfect time to reflect on goals and lay the groundwork for a successful 2025.
Goal setting is a powerful tool for professional growth and personal fulfillment. By establishing simple, actionable goals, you can set yourself and your med spa up for sustained success.
Here’s how to start 2025 with intention and make it your most successful year yet.
The Importance of Goal Setting
When you set specific and meaningful goals, you’re more likely to turn your aspirations into actions. Goals provide direction, keep you focused, and help measure your progress, and establishing them provides direction and motivation, encouraging you to:
- Clarify Priorities: Determine what's most important in your professional and personal life
- Measure Progress: Track achievements and identify areas for improvement
- Stay Accountable: Commit to your objectives and maintain focus
Setting Goals
The SMART framework is a tried-and-true method for effective goal setting:
- Specific: Clearly define what you want to achieve
- Measurable: Set criteria to track progress
- Achievable: Ensure your goals are realistic
- Relevant: Align them with your long-term vision
- Time-Bound: Establish a timeline to create urgency
Examples of professional SMART goals to utilize in your med spa:
- Increase client retention rates by 10% over the next six months by implementing a personalized follow-up system like automated reminders and loyalty incentives
- Introduce a new cosmetic treatment by September 2025, and train all staff on these services within three months of launching
- Increase retail skincare sales by 25% by implementing product recommendations during consultations and training staff on upselling by June 2025
Examples of personal SMART goals to utilize during your planning session:
- Dedicate one day per week as a ‘no-work’ day to focus on personal interests and hobbies starting January 2025
- Schedule monthly wellness days throughout 2025 to reduce burnout and prioritize mental and physical health
- Save 5% of monthly revenue in a growth fund to reinvest in the business by the end of 2025
The Challenge of Sticking to Goals
80% of New Year's resolutions and goals fail by Feb, and sticking to them throughout the year can be hard. The secret to maintaining momentum is to structure your approach, so you don’t feel overwhelmed.
- Break Goals Down: Divide larger goals into smaller, manageable tasks. This makes progress more tangible
- Regular Check-Ins: Schedule reviews to track your progress and make adjustments as needed
- Accountability Partners: Share your goals with peers or mentors who can provide support and keep you accountable
- Celebrate Milestones: Recognize and reward yourself for achievements, no matter how small they feel
Make 2025 Your Year
Goal setting is the first step to success. By combining clear objectives with consistent effort, you can elevate both your career and personal life. Here’s to a year of growth, achievements, and more!
Consultative Mastery in Aesthetics
In the fast-paced world of aesthetics, a secret weapon separates the good from the great - consultative mastery.
With nearly two decades of industry expertise, Suzie Hoitink, business coach and industry leader, recently shed light on the power of effective consultation and treatment planning with Fresh Members.
Suzie ventured into the cosmetic industry with Clear Complexions Clinics, the first initiative of its kind in Australia. "We started with very humble beginnings, a 60 square meter clinic," Susie recalled. The initial focus was treating conditions like acne, rosacea, and melasma. However, as the industry evolved, so did the clinic's services, expanding to include treatments for patients seeking anti-aging solutions.
Clear Complexions grew exponentially, boasting six clinics by 2017, with over 70 staff members, mostly nurses and doctors. This success story proves the significance of structured consultation processes and effective treatment plans. It isn’t just about having the best technology or the fanciest treatments; it's about understanding your customer’s needs and using systematic processes to ensure every patient leaves satisfied.
"The difference between a good clinician and a great clinician is actually their consultative skill," Suzie asserts. She highlighted that while clinical skills are essential, the ability to connect with patients and understand their needs is the true differentiator among competitors.
Understanding Your Patients
Suzie identified two primary patient groups in the aesthetic industry: needs-based patients and wants-based patients.
- Needs-Based: These are individuals with problematic skin conditions, seeking control over their skin health. They are educated about their conditions and expect you to be equally knowledgeable
- Wants-Based: This group is focused on anti-aging and can be further divided into three subgroups:
Preventers: Typically younger patients wanting to get ahead of the aging curve
Preservers: Often perimenopausal women noticing significant changes in their skin and wanting to maintain their appearance
Reversers: Usually older patients aiming to restore aspects of their youth
Understanding these demographics allows you to tailor your consultation and treatment plans more effectively.
Consistency is key to creating a loyal patient base and achieving positive clinical outcomes. Suzie introduced the concept of the "prescriptive cycle," a systematic approach to treatment planning that ensures every patient receives consistent care.
The Prescriptive Cycle Breakdown
- Seeding the Need: During consultations, it's important to mention potential treatments subtly. "Seeding the need is about saying... well if we are treating around that crow's feet area... I think you should start using a vitamin B3 or a vitamin A eye cream as well," Suzie explained
- Comprehensive Assessment: Suzie's method of assessing a patient involves the 6-4-2 rule: six areas of wrinkles, four areas of volume, and two areas of skin. This thorough assessment ensures no aspect of the patient's skin condition is overlooked. "If you see it, say it.”
- Treatment Phase: "Full prescriptions every client, every time" is Suzie's mantra. She believes in providing detailed treatment and skincare plans. "Our duty of care is to provide results safely... but also to give our expert advice.”
- Five-Minute Reviews: Regular reviews can help maintain the efficacy of treatment plans. Suzie highlighted the importance of accountability, stating, “See patients every three months... to assess the treatment and skincare ensuring that I'm accountable for those results."
- Review and Replan: At the end of the three months, conduct a thorough review and create a new treatment plan
To achieve this approach, certain tools and processes are important to consider:
- Standard Operating Procedures (SOPs): Detailed guidelines for every treatment ensuring every clinician performs procedures uniformly
- Clinical Pathways: Specific treatment and skincare prescriptions for various conditions, aligned with a three-month treatment plan
- Treatment and Skincare Plans: Personalised plans detailing the treatments and products for each patient
Overcoming Common Challenges
One of the toughest challenges in this industry is handling patient objections, whether about time, cost, or skepticism. Suzie provided a simple yet effective strategy: the open-ended question. When a patient voices an objection, respond with empathy and an open-ended question, such as, "I understand. What can you do?" which opens the door for patients to express their limitations and find workable solutions.
Tactics to Increase Conversion
- Stress Accountability: Emphasise that you will be assessing results and are accountable for their success
- Risk Reversal: Ensure patients know they can come back if they are not 100% happy with the treatment or skincare products
- Utilise "I" Statements: Position yourself as the expert by using statements like, "I need you to use this product for the best results."
Metrics such as consultation conversion rates, average appointment values, and patient retention rates should be monitored to gauge success. Clinics that have adopted these strategies have seen significant improvements in these areas, demonstrating the efficacy of a well-implemented consultation and treatment planning process.
By mastering the art of consultation, implementing systematic processes, and effectively managing objections, clinics can improve patient outcomes and drive business success. As Suzie’s insights revealed, it all starts with a conversation - a conversation that can turn a one-time visitor into a lifelong client.
Member Spotlight: The Injection Bar
Meet Nina, a Registered Nurse for over 20 years, dedicated Fresh Member, and Owner of The Injection Bar.
Nina started in cosmetic nursing when she worked for plastic surgeons in Canada. There, she gained hands-on experience providing treatments for post-surgical patients.
"They had patients coming from plastic surgery who also wanted aesthetic treatments like injectables. I just dabbled in the industry, but I loved it right away."
Since then, Nina has built an impressive career focused on enhancing natural beauty. Her story is proof of the power of following your passion, even when it requires stepping out of your comfort zone.
"Since opening the clinic, I’ve never looked back.”
One of Nina’s top priorities in her business is compliance. Having worked in Canada and Australia, she understands how different regulations can be across countries.
"Compliance is there for a reason - it’s for patient safety," Nina said. She also shared how Fresh Clinics’ support has been critical, particularly during the constant changes in regulations.
"There was a point where I thought I wasn’t going to open my clinic because I was so fearful of all the changes," she recalled. "But being part of Fresh Clinics’ network helped me navigate that fear. They kept me calm and made sure I was on top of the regulations."
With Fresh Clinics' support, Nina was able to systemise many aspects of her clinic to stay compliant, including infection control and hand hygiene. "Compliance is always changing, so I continue to learn and grow, ensuring my clinic stays safe and up to date."
Nina’s advice for those looking to start their aesthetic career is simple: "Soak up everything you can to become a master of your trade… Just do everything you can to become the best injector you can be. I promise you, it will pay off."
Nina’s Advice on ‘Sleighing’ the Holiday Period
As a clinic owner, Nina knows how important it is to prepare for the busy holiday season. "I start preparing around October," she says. "I focus on skincare treatments as well as injectables, and I offer a slight discount on skincare products to help boost bookings."
However, Nina also knows how essential it is to take time for herself. "I encourage every injector to take a break," she advises. "We work hard all year, and Christmas is always a big rush. I close my clinic for two to three weeks to recharge, because we deserve a break too. We give so much of ourselves to our clients, so we need to fill our own cup as well.”
With her clinic and expertise growing, Nina’s journey in aesthetics is far from over - and we’re excited to see where it takes her next.
Want to be part of an incredible community?
Reach out to our team today, call us, or schedule a time to chat below.
From The Fresh Life to Paris
Attending The Fresh Life is incredibly exciting in itself. But, imagine entering and winning a dream trip to Paris for the IMCAS World Congress 2025!
Thanks to Xytide Biotech, two lucky Fresh Life 2024 attendees will embark on an extraordinary opportunity.
Drum roll, please…
Introducing our winners… Susan and Carly!
Here’s a sneak peek of the dreamy details:
- Flights to Paris: Susan and Carly’s adventure begins with round-trip tickets to the City of Love
- Full Access to IMCAS World Congress: From January 30 to February 1, 2025, they’ll be part of the world’s leading aesthetic medicine congress, learning the latest techniques and innovations and networking with global experts
- Accommodation: Their chic Parisian base will offer comfort and convenience after exciting days at the Congress
About IMCAS World Congress
IMCAS World Congress is the crème de la crème of aesthetic and aging science events. Held at the iconic Palais des Congrès de Paris, it gathers thousands of industry leaders to explore new trends, techniques, and technologies. With 350+ exhibitors and countless workshops, Susan and Carly are in for a great opportunity to take their skills to the next level.
Merci, Xytide!
This has all been made possible by the generosity of Xytide Biotech. Their dedication to advancing the aesthetics industry is evident through their products and commitment to supporting practitioners' education and growth.
While Susan and Carly get ready to pack their bags, this is your reminder to stay tuned for more exciting opportunities with The Fresh Life.