Health

The Future of Wound Healing in Aesthetics
Imagine a world where skin rejuvenates faster and wounds heal with minimal scarring.
Introducing TR Pro+; a hydrogel formulation that is changing the game in tissue repair. This isn't just another skincare product; it’s a scientifically formulated to accelerate healing, enhance skin protection, and optimise cosmetic and medical procedure outcomes.
Tissue Repair, an Australian company founded in 2015, has been making waves in medical aesthetics with its product TR Pro+. The product’s key active ingredient is beta-glucan, derived from everyday baker’s yeast. Over two decades of rigorous scientific research has gone into its ability to modulate the immune response, therefore promoting faster and healthier skin healing.

The Science: Beta-Glucan
Beta-glucan is a polysaccharide found in the cell walls of yeast, algae, bacteria, and certain grains like oats and barley. The beta-glucan used in TR Pro Plus is extracted from baker’s yeast and formulated into a hydrogel. It's a large molecule beta-glucan that penetrates the skin's epidermis and reaches the dermis, where it activates immune cells known as macrophages.
Macrophages are essentially the body’s guard cells. These immune cells recognise the beta-glucan and become activated, producing growth factors and cytokines which aid in skin healing. Unlike smaller beta-glucans, TR Pro Plus maintains its large structure, ensuring effective activation of the product.
"The cooling sensation the hydrogel gives really takes the edge off the pain during treatments like needling. It’s incredibly soothing." - Nurse Charlotte, Tissue Repair.
Beta-glucan has shown promise in closing venous leg ulcers, as evidenced by two phase-two FDA studies. These studies highlighted the gel’s ability to close chronic wounds more effectively than placebo treatments. Currently, the product is undergoing phase-three clinical trials in both Australia and the U.S., aiming to treat 600 patients across these regions.
"We received TGA approval about a month ago, and this endorsement allows us to now reach out broadly to consumers.” - Dr Daryl Reed, Tissue Repair.
Real Results
The product has been a lifesaver for patients dealing with conditions like eczema and post-surgical wounds. For instance, in skin cancer excision cases, patients reported accelerated healing with minimal inflammation when TR Pro+ was applied immediately post-procedure.
Aesthetic Procedures
TR Pro+ is designed not only for wounds but also for aesthetic procedures. Think laser resurfacing, biopsies, injectables and skin needling. “TR Pro Plus is increasingly becoming the go-to post-procedure solution. Charlotte shares, “You can use TR Pro Plus anywhere there is trauma to the skin via heat lasers, needles, or resurfacing chemicals. It’s incredibly versatile.” - Nurse Charlotte, Tissue Repair.
With its powerful combination of real-world efficacy and clinical versatility, TR Pro+ stands as a landmark product in the realm of skin care. Whether dealing with aesthetic treatments or medical procedures, TR Pro+ promises accelerated healing, reduced discomfort, and superior skin quality.
“We know so much about the active ingredient in this aftercare product — probably more than any other on the market at the moment. This isn’t just a claim; it's backed by years of research and real patient results.” - Dr Daryl Reed, Tissue Repair.
How to Respond to a VO Case: Hosted by Dr John Holbrook

What marketing strategies actually grow a med spa
Most med spa owners spend more on marketing every year and watch the return shrink. Paid acquisition costs keep climbing. Platform algorithms change before any one strategy gets a chance to compound. New patient counts go up, then down, then sideways. The numbers don't add up to growth.
The mistake isn't the spend. It's the assumption that marketing means advertising. The med spas growing right now have figured out that the biggest growth lever isn't at the top of the funnel. It's everywhere else.
The marketing most med spas underinvest in
On our recent Member webinar, The Profit Treasure Map, Jade Spehr from Jade Start (a consulting firm Fresh works with) walked through the performance numbers she sees across hundreds of aesthetics practices. Rebooking rates. Average patient value. Retail mix. The cost to deliver a single treatment. Most practices sit well below the benchmarks she'd consider healthy.
The gap isn't effort. It's where the effort goes. A practice spending heavily on ads while leaving rebooking systems, retention metrics, and patient experience untouched is paying full price for new patients and letting half of them walk out the door for good. Marketing spend can't out-run an operational leak.
Jade also raised something most owners haven't thought about: not posting is still creating a brand. Her background is in insolvency, and she's watched what happens when businesses go quiet on public channels. Patients scroll past an empty feed and assume the practice has closed. The algorithm makes it worse. Once you stop posting, your reach drops, and rebuilding takes longer than starting fresh.
Megs Reid, Fresh Member Lead, added what she sees across the member base. The practices that pulled back during tough stretches didn't come back stronger. They came back to a colder audience and a harder rebuild.
Three growth levers that aren't paid ads
The practices growing right now aren't spending more on acquisition. They're investing in the parts of the business that compound.
Rebooking is a marketing strategy. A patient who rebooks before they leave has already made their next buying decision. That's not just operational efficiency. It's the cheapest, most predictable patient acquisition channel in the business, because it isn't acquisition at all. It's retention done well. Practices with structured rebooking systems (point-of-care booking, recall intervals, tracked retention metrics) consistently outperform practices relying on ad spend to keep the funnel filled.
Word-of-mouth is a marketing strategy. Patient referrals don't show up in your ad reporting, but they're often the highest-converting channel in the practice. They're also the channel most owners do nothing to engineer. Kerry Johnson of Joy by Nature shared something on a recent Fresh webinar that surprised the room. Alongside her aesthetic work, she'd started offering women's health consults, and the word-of-mouth from those consults grew faster than her injecting business ever did at the beginning. The reason wasn't the new service. It was the depth of the conversation. Patients who feel heard about their sleep, their energy, their hormonal health refer differently. They send friends. They mention you by name. Expanding what you offer isn't just a revenue decision. It builds the kind of patient relationships that generate referrals as a byproduct.
Patient experience is a marketing strategy. The consultation is where most of the conversion work actually happens. On the same webinar, Megs raised the concept of a "what's possible" gallery, used inside the consultation room with patients. Instead of leading with side-by-side before-and-after shots, you walk patients through what's achievable for someone in their situation. The shift is from "look what we did" to "here's what's possible when you work with a practitioner who knows what they're doing." It's a small change in how you run a consultation, and it changes what patients walk out believing about your practice.
What this changes for your marketing
The strongest move isn't to spend more on ads. It's to audit the parts of the business where money is already leaving the door.
Look at your rebooking rate. If you don't know it, that's the first finding. If you do know it and it sits below 50%, the marketing problem is downstream of an operational one. No amount of paid acquisition fixes a leaky bucket.
Look at your service mix. The practices building referral pipelines aren't doing it through cleverer Instagram captions. They're doing it through deeper patient relationships, which come from offering more reasons for patients to come back and more time spent with them when they do.
Look at how your team handles consultations. The consultation is the highest-leverage moment in the patient relationship. Most practices treat it as a transactional step on the way to a treatment, when it's the most powerful marketing asset in the building.
Fresh Clinics supports med spa owners and clinicians with the operational infrastructure to build a practice that grows on its own terms, not the algorithm's. Learn more about Fresh Clinics membership.