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Business Growth with Fresh
We believe in empowering our community to achieve incredible growth and success. That’s why we have launched our latest initiative: Business Growth with Fresh; a curated source of training, tools, and tips and tricks that will empower you to set the stage for a successful 2024 and beyond…
From access to industry and business leaders through live webinars, and exclusive training opportunities with suppliers and new products, to connection with key business providers in our expert hub, your business is sure to grow with Fresh.
Kicking off the launch of the initiative in the first of 12 webinars of our Business Growth Webinar Series, we have the ‘Secret CEO’ herself, Suzie Hoitink, CEO of HTNK Advisory. As the pioneer of Clear Complexions and the ‘Secret CEO’ business coach, Suzie knows the importance of truly understanding your business (as explored in this podcast "Startup, Support and Scaling, the Key Ingredients You Need for a Successful Business"). Our first webinar with Suzie will help you uncover skills in interpreting your financial data and metrics and understanding what this data means for the success and growth of your business.
Whether you’re aspiring to create your own business, an established cosmetic nurse, or a clinic owner looking to optimise your operations and stay ahead of the game, our new Business Growth Webinar Series has been designed with you in mind.
These sessions offer a unique opportunity to learn new skills, network with like-minded professionals, and stay ahead of the curve.
You can expect:
- To learn from industry experts, hand-picked by us - just for you.
- 30-minute, knowledge-packed sessions
- Insightful topics like setting strategic plans, marketing your business, and finance fundamentals.
- A fun, interactive way to network and learn new skills
Whatever your goals may be, our Business Growth Webinar Series will provide you with the knowledge and tools to achieve them. With regular sessions and a new speaker every month, we have you covered. Growth, expansion, and being our best selves are at the heart of Fresh Clinics, so join us and discover why our Business Growth with Fresh is the solution you have been searching for.
As a Fresh Clinics member, you have exclusive access! You do NOT want to miss this webinar.Register now via your workspace!
Not a Fresh Clinics member yet? You can still learn how to help grow your business with the Business Growth with Fresh Masterclass. Take a peak here!
Worried your business isn't succeeding at it's full potential?Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of our Business Growth with Fresh initiatives today.

A Recap of Freshly Plated 2024: An evening of community & connection
We couldn’t think of a better week to host Freshly Plated 2024, than International Women’s Week, especially for the 98% of our female member base. This year, the theme ‘Inspiring Inclusion’ was at the forefront of our minds as we came together to celebrate the amazing people in our communities.

Freshly Plated is an unforgettable and unique experience that takes place simultaneously across all five states of Australia - on thesamenight. We transform beautiful and luxurious homes into intimate settings where our community comes together to connect and inspire one another.
As usual, private chefs craft a unique culinary experience and Wednesday night was no different. The carefully curated menu served as a catalyst for open communication and further promoted new connections.
Following dinner, our members had the opportunity to engage in a collaborative session with Allergan Aesthetics and Sheri-Lee Knoop, President of the Cosmetic Nurse Association. With over 25 years of experience in Cosmetic Medicine, Sheri-Lee gave a keynote session on strengthening your clinic by elevating the approach to facial assessments and patient consultations.

Sheri-Lee’s presentation highlighted the importance of empowering your patients to make their own decisions and building a strong relationship with them. She also emphasised that a “great consultation will lead to great outcomes,” and creating a customised journey for your patients will lead to the results they want to see. This education piece had something for everyone and provided valuable insights into understanding the value of consultations and assessments.
We couldn't have imagined a more fulfilling way to spend an evening where our members had the opportunity to discover more about themselves, connect with other inspiring women, and unite all across Australia. It's safe to say that the conversations and connections shared during the event will leave a lasting impact on everyone who attended.
The evening was more than just dinner - it was a celebration, education, and an opportunity to unite our powerful and inspiring Fresh members all across Australia. We look forward to doing it all again at Freshly Plated 2025.
Want to attend the next Freshly Plated event? Reach out to our team today or schedule a time to chat below on how to become a Fresh Clinics member today.

Brighter Thinking, Smarter Skin: Introducing The Skincare Company
We are thrilled to announce our latest partnership with The Skincare Company. This marks a significant milestone in our journey toward innovation, sustainability, and success in every aspect. Recently, we hosted an exclusive webinar for Fresh Members, detailing this new collaboration and the numerous benefits it brings.
The session kicked off with a warm welcome from Joanne Auld, an aesthetic professional who openly shared her venture, reflecting on how integrating high-quality skincare products significantly enhanced the overall client experience in her clinic. “Over 16 years ago, I was in your shoes managing and growing my own clinic, which I absolutely adored,” she recalled. Joanne emphasised the powerful synergy between injectable services and cosmeceutical skincare ranges, highlighting how this approach not only increased patient satisfaction but also drove profitability and growth.
The Skincare Company offers a range of skincare products, each meticulously formulated by Professor Colin Barrow, a biotechnology expert. Colin touched on the science behind these powerful formulations, stating, “We try and maximise the efficacy. So we want products that actually work.” He stated the importance of anti-inflammatory ingredients in combating skin disorders, and the proprietary approach of using fewer, more potent ingredients to achieve optimal results.
Colin's expertise isn’t just theoretical; it translates directly into the formulations. He explained, “We want to have a natural turnover of the cells in the skin... This whole process requires the formation of collagen and skin cells.” From Vitamin C serums to innovative peptide formulations, each product is designed to achieve exceptional results, benefiting both clients and clinics alike.

Joanne also highlighted the brand’s commitment to quality and sustainability. “We ensure that our world-class manufacturing facility is TGA and GMP aligned,” she noted. This ensures not only the highest standards of product quality but also appeals to environmentally conscious consumers who are increasingly aware of their choices.
Fresh Members were introduced to the simplified yet effective six-step skincare routine, ensuring ease of use and patient adherence. “We have the sophistication behind our range, but we've kept the routine really simple for you to be able to upsell to your customers,” Joanne explained. This approach ensures long-term client loyalty and exceptional results.
The session also covered the support system accompanying this partnership. Joanne elaborated on the extensive digital resources available to Fresh Clinics Members, including marketing materials, educational graphics, and seasonal content updates.
The future of skincare is promising, with plans to introduce new products in the ingestible serum and inner wellness category, as well as innovative electronic skincare devices. Joanne expressed her optimism, stating, “We have some really exciting things coming that we'll be able to share throughout the rest of the year.”
This collaboration shows our commitment to delivering long-term performance and supporting our Members at every step. By integrating The Skincare Company’s products into your practice, you not only elevate the patient experience but also align with a brand dedicated to sustainability, social responsibility, and transformative results.
Not a Fresh Member?
Want to Offer The Skincare Company in Your Clinic? Join Fresh!

Adapting to Regulatory Changes in Aesthetics
The aesthetic industry has recently experienced pivotal changes in advertising regulations. One such evolution has been the regulatory amendments introduced by the Therapeutic Goods Administration (TGA) concerning the advertising of S4 medications. These changes are poised to reshape how clinics communicate their services to consumers. Let's dive into these changes and discuss viable strategies to navigate them.
Understanding the Shift
The TGA's most recent changes centralised the promotion of cosmetic injectables and called into question the direct advertising of S4 medications to consumers. Specifically, traditional terms that clinics utilised such as, 'wrinkle-reducing', 'filler', and 'anti-wrinkle injection' is no longer approved for use. A shift is recommended towards a more consultative approach, for instance, 'our clinic provides consultations.'
In addition, pricing details cannot be openly displayed on websites or social media platforms. As an industry professional, this might have you wondering: "How do we communicate our charges to potential patients?". The solution could be extending the privacy of such information. For instance, consider deploying password-protected pages for individual return patients, or encouraging patients to book a complimentary consultation. This method creates a private communication channel, which does not violate the TGA’s guidelines on advertising.
Let's also address the issue of the use of before and after images in advertising. This form of advertising is now prohibited, particularly when promoting the use of prescription medicine. Admittedly, this can seem challenging, but remember, this transition can be an opportunity to reevaluate and reinvent your promotional strategies.

Adapting to Changes
When the rules of the game get reset, it's an opportunity to figure out how to play better than anybody else. So, how can we play better? One way is to focus on paying attention to the specifics of the TGA guidelines and conforming accordingly.
Subsequently, the TGA discourages any advertisements directly related to treatments. Therefore, adopt an approach that emphasises solutions for patients over explicit promotion of cosmetic treatments and S4 medications. This subtle but necessary shift in messaging ensures compliance.
The Nursing and Midwifery Board of Australia's document titled 'Regulation of Health Practitioners Performing Non-Surgical Cosmetic Procedures' gives a detailed outlay of these modifications. Most importantly, it offers an opportunity for feedback. If you are not giving feedback, then your voice is not heard. By voicing our thoughts, we can influence decisions, ensuring considerations in the law-making process.
Advocacy and Compliance
Above all, the fundamental goal remains to serve our patients ethically while adjusting to these regulations. The changes imposed by the TGA present an invitation to revamp and rethink our communication strategies. Adapting and finding creative, compliant solutions demonstrates our commitment to our patients.
The community's engagement is instrumental as we navigate the changes. After all, insightful conversations shape guidelines and inspire positive changes. As we continue to work with new guidelines, let's participate in discussions, provide feedback, and shape the future of compliance in the aesthetics industry.
Want to stay at the forefront of compliance? Reach out to our team today, call us, or schedule a time to chat below!

From Stress to Serenity: Recharge with Fresh Clinics
At Fresh Clinics, we encourage our community to take time out and invest in themselves. We all lead busy, fast-paced lives and we often get so swept up in everyday tasks and responsibilities, leaving us little or no time to slow down, breathe, and focus on our wellness.
We were recently joined by Courtney, an esteemed meditation and wellness coach, for an in-depth breath work session, and to shed light on the importance of self-care, mindfulness, and meditation.
Courtney kicked off the empowering evening by extending the paramount message of self-care: "I intend that you'll leave feeling like your cup is full and also that you have the tools to help you fill up your cup throughout the busy periods of life." From this invigorating start, she had a simple goal – to make the session a day spa for the mind and nervous system.
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One of the highlights of Courtney’s webinar was the introduction of mindfulness resets encompassing daily, monthly, and yearly actions. These resets are flexible and designed to fit seamlessly into our daily routines. Whether it’s taking a five-minute break to breathe mindfully during the day, indulging in a long, restorative bath once a month, or planning a stress-free, work-free holiday once a year, these resets are about making self-care a regular part of our lives.
The breath work session with Courtney took our Members through a deeply calming meditation process, which many found both eye-opening and transformative. "My whole body was tense, and I didn't realise. I am going to take more time to reflect to support and regulate my nervous system." - Fresh Clinics Member.
This emphasis on self-care isn't solely Courtney’s mission though; at Fresh Clinics, we resonate with the same sentiments. We understand that our community is filled with incredible Nurses juggling businesses, families, and responsibilities. That's why we believe it’s important that we encourage our Members and staff to prioritise self-care and regularly indulge in small acts of mindfulness to support not only success but well-being. We even have a designated wellness area every year at our Fresh Life conference.
Self-care and mindfulness aren't just "nice to have" - they're vital components of a balanced, fulfilling life. So, let's not forget to pause, breathe, and take it all in. After all, our well-being isn't a race, but a lifelong journey. Let's keep our cups filled together - one mindful moment at a time.
Check out Courtney's incredible breath work session below.
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Member Spotlight: By Alexa Aesthetics
Are you ready to be inspired? Meet Alexa, the dynamic Fresh Member behind 'By Alexa Aesthetics'.
A Passion for Cosmetic Nursing
Not only does Alexa see a career in aesthetics as a potent tool for self-confidence, but she is also showing others how they can enjoy the same benefits with Fresh Clinics.
Alexa's journey into cosmetic nursing started six years ago when she saw a gap in the industry. Having initially worked in a paediatric emergency hospital, she loved her job but felt her skills could make an even more significant impact on the aesthetics industry.
There weren't many cosmetic nurses in her area then, and she saw an opportunity to bridge this gap and, most importantly, help individuals feel more confident in their own skin.
Her passion for cosmetics isn't just about bridging industry gaps though - it's about the indescribable feeling she gets when her patients walk out of her clinic with renewed confidence. Alexa's expertise ranges from treating the skin to performing non-surgical cosmetic procedures.
Those joyful moments when clients say, "I'm so happy with the results," makes the journey worthwhile for her.
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Why Fresh Clinics?
Alexa's choice to collaborate with Fresh Clinics was inspired by the rave reviews from peers who had independently associated with us. She took the plunge and opted for Fresh Clinics over other prescribing companies, an adventure she says she's never regretted.
The warmth of the Fresh Clinics community, embodied by the supportive policies, compliance, and advanced training captivated her.
For someone carving her path, the assurance of being backed by a compliant partner is vital. At Fresh Clinics, she not only found compliance but also empowerment.
Alexa's experience is an inspiration for aesthetic nurses looking for both independence and community. Her story shows that dedication, hard work, and with Fresh Clinics by your side, you'll have the support, resources, and community you need for a satisfying and enduring career in cosmetic nursing.
So, why not consider joining the Fresh Clinics community like Alexa?
Reach out to our team today, call us, or schedule a time to chat below.

Mastering Laser and IPL Devices
Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.
This month's Business Growth Webinar Series by Fresh Clinics, hosted by skin expert Steph Yalda, focused on the differences and applications of laser and IPL (Intense Pulsed Light) devices, and how they can boost the revenue and profitability of cosmetic clinics.
Meet Steph: Your Guide to Advanced Skin Treatments
Business Development Manager and Dermal Therapist, Steph, with over two decades of experience in the aesthetics industry, has been transforming skin and sharing valuable knowledge for years. "I started as a humble beauty therapist at seventeen, and my career has progressed ever since," she shared. Now, she works with our Members to demystify laser and IPL treatments, guiding them through these powerful devices.
Why Choose Laser or IPL?
One of the key takeaways from the Business Growth session was understanding when and why to opt for laser or IPL treatments.
Laser: Precision and Power
Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. "With laser, you have a very high level of precision," Steph explained. This makes laser devices ideal for treatments like:
- Hair removal
- Vascular lesion treatment
- Tattoo removal
IPL: Versatility and Broad Coverage
IPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. "What's great about IPL is you can address many concerns in one session," Steph said. IPL can effectively treat:
- Pigmented Lesions
- Vascular Conditions
- Skin Rejuvenation
- Acne
Steph highlighted the importance of both technologies, noting that "you can have just an IPL device in your clinic because it will cover such a range of different treatments."
Key Considerations for Implementing Laser and IPL
Introducing these devices into your clinic requires careful planning and understanding of the technology. Steph emphasised a few critical points:
Safety First
Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments.
For most devices, Steph recommends attending in-person training. "Go to the in-person training sessions, because you will be so much better and have a better understanding of how the device works."
Treatment Planning
A clear treatment plan tailored to each patient's needs is crucial. "Understanding the treatment journey of your patient and what you are trying to treat and why is how you make this a success," Steph advised.
Real Results & Revenue Potential
Steph shared impressive before-and-after photos demonstrating the effectiveness of these treatments. From reducing pigmentation and vascular lesions to significantly improving acne scars, the results speak volumes about the potential these devices hold.

Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.
Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.
To discuss device options or explore what training is on offer for these devices, talk to your Account Manager, or speak with our Customer Success Team on becoming a Fresh Member.

Is The Fresh Life Worth It?
What if we told you that the cost of learning and networking with industry leaders is only $433 a day? The Fresh Life is an investment that promises to transform your career in ways you never imagined.
Imagine three insightful days filled with keynotes, networking opportunities, nourishing meals, and the chance to interact with our sponsors up close and personal. But that's just the beginning.
Meeting brands face-to-face, getting hands-on with the latest products, indulging in wellness activities, and having in-depth discussions with KOLs over a casual blueberry muffin? It’s all possible at The Fresh Life.
The potential for professional growth at The Fresh Life is limitless. Enhance your skills, learn new treatments, or introduce innovative products to your clinic – all of which can significantly boost your revenue.
As a cosmetic nurse, you’re required to complete a certain number of professional development hours each year, so why not do it in the surrounds of Byron Bay, at a conference that lives and breathes the aesthetic industry?

Consider the success stories of our speakers - learning to integrate just one new product into your offerings could double your income. For instance, one of our speakers and Fresh Member grew her business from hundreds of thousands to millions in just a few years by introducing energy-based devices and skincare.
Better yet, you’ll hear her story and business tips straight from the stage this year.
Show your patients that you’re committed to learning and bringing new skills to the table. Today’s consumers are hungry for expert opinions and results. Show them that you invest in yourself to invest in them too.
Your tickets to The Fresh Life may also be eligible for potential tax benefits and offsets. Reach out to your accountant to explore this further.

Meet the Sponsors Enhancing The Fresh Life 2024
With less than four months to go, the excitement for The Fresh Life 2024 is building as we count down to the most inspiring, immersive, and innovative event of the year.
We are thrilled to introduce the incredible sponsors making this year's conference the most impactful yet. Thanks to their collaboration, we are set to bring you an enhanced experience filled with insightful training sessions, networking opportunities, and groundbreaking product releases.
Our sponsors are coming in at various levels, ensuring a diverse experience for all attendees. We are proud to welcome back some of our most dedicated partners and introduce new faces who are joining us for the first time.

Here’s a glimpse of who’s at the forefront of The Fresh Life 2024:
Elevate
Our top-tier sponsors who have shown exceptional support and commitment to The Fresh Life.
Accelerate
These industry-leading sponsors continue to drive the aesthetics industry with their innovative solutions. And, a warm welcome to Evolus!
Collaborate
These sponsors are here to collaborate with you to enhance your success. Welcome back everyone, except for Candella - joining The Fresh Life for the first time!
Activate & Integrate
These sponsors are here to introduce you to comprehensive tools, technologies, and solutions that seamlessly fit into your business.
Accelerate:
Integrate:
And of course, our media partner, Spa & Clinic, covering all the magical moments and reporting back the best bits.

Whether you've attended before, are a first-time participant, or are a potential sponsor, The Fresh Life 2024 offers an enriching experience for all. Let's live The Fresh Life together!





