Featured Articles
When regulatory warnings become reality
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
A registered nurse has been banned from practice for two years after administering Schedule 4 medicines without a valid medical consultation or prescription, and for continuing to practise while suspended. The findings are confronting, but they’re also an opportunity to learn, reflect, and improve our own practices.
As Spa & Clinic noted, the decision sends “a clear signal that Ahpra and the National Boards are no longer tolerating breaches that have long concerned regulators.” That signal matters for every cosmetic injector in Australia.
According to the tribunal findings, the practitioner administered restricted medicines without authorisation, falsified clinical records, and continued treating patients despite regulatory restrictions. The tribunal determined this behaviour constituted professional misconduct and highlighted the importance of deterrence, both for the practitioner involved and for the wider industry.
Ahpra CEO, Justin Untersteiner, reinforced this shift:
“We will leave no stone unturned to investigate and take action against practitioners who do the wrong thing.”
For years, Australia’s aesthetic industry has operated in an environment where expectations have been tightening, but enforcement has been inconsistent. That era has now ended.
This case reinforces several non-negotiables:
- Patient Safety is paramount.
- Schedule 4 medicines must only be administered following an appropriate medical consultation, and all medications must have a valid prescription in place for the patient.
- Medicines must be supplied to the authorised practitioner, stored, and administered in accordance with state and territory regulations.
- Clinical records must be accurate, complete, and truthful.
- Any Aphra registration conditions and suspensions must be strictly followed.
When a medication is not supplied by the prescribing provider, the chain of custody is compromised, creating uncertainty regarding the medication's origin and accountability. In such instances, practitioners cannot assume clinical responsibility for the safety, integrity, or efficacy of products they did not procure or oversee.
In the event of an adverse clinical reaction, audit, or complaint, clear and accurate records are critical. They provide transparency around the supply, prescribing, and administration of the medication, and protect both patient safety and the practitioner/s involved.
These are not administrative details, but the professional standards expected of every healthcare practitioner. They are fundamental patient safety obligations, and failing to uphold them carries serious consequences.
At Fresh Clinics, our mission has always been to support nurses to build sustainable, compliant aesthetic practices — backed by education, systems, and clinical governance that stand up to scrutiny.
This moment matters for our industry. It’s an opportunity to raise standards, protect patients, and ensure aesthetic medicine remains a respected, trusted profession.
Read the full Spa & Clinic article here.
Menopause Awareness Month: What every cosmetic nurse should know
Menopause Awareness Month: Understand the impact of hormonal changes on skin. Learn how aesthetic nurses can better support patients during this transition.
This Menopause Awareness Month, we sat down with Dr Izzy Sillar to talk about something that affects every woman, but is still so often overlooked: menopause.
For women, menopause isn’t just a hormonal shift. It’s a whole-body transition that affects skin, mood, sleep, energy, and confidence. And for cosmetic nurses, it’s an opportunity to change how women experience this stage of life.
“Perimenopause and menopause… is a clinical diagnosis. We don’t actually rely on blood tests or serum markers… It’s based on the clinical picture.” - Dr Izzy.
That one shift in mindset can change how you consult, treat, and support patients who are 40+ in your aesthetic clinic.
Perimenopause vs. Menopause
“Menopause is diagnosed as being 12 months since their last menstrual period. And perimenopause is less than 12 months, where we’re seeing changes in the menstrual cycle.”
Dr Izzy outlined a typical trajectory:
- Mid–late 30s: testosterone trends down.
- Early 40s: progesterone declines.
- Mid-40s onward: estrogen drops.
As estrogen falls, cycles often space out or go missing. Skin can feel thinner, joints ache (hands, knees, lower back), and patients frequently report the “middle-aged spread.”
“When we lose estrogen… our fibroblasts become dysregulated… This can translate to skin becoming thinner, [and] joints… more sore. It’s really common… to gain weight around the tummy… even when eating well and exercising."
Why this matters in aesthetics
For too long, menopause has been underdiagnosed and undertreated.
“Currently, 85% of women are mismanaged for a condition that affects 100% of women by age 55.”
By adding women’s health pathways to your practice, you’re helping to close a major gap in medicine. You’re saying: we see you, and your experience matters.
"We have safe ways to manage this in conjunction with lifestyle… and it’s absolutely a woman’s right to have access to this.” - Dr Izzy.
Untreated symptoms aren’t just inconvenient.
“Heart attacks become the third biggest killer for women [not on appropriate therapy]. Fragility hip fractures… 75%… are in fact women… small falls shouldn’t be something that is going to take their life.”
Connecting patients to competent care is essential to preventive health.
Ready to support your patients holistically?
“Position yourself as more than an injector — become a guide.”
If you’re a Fresh Clinics member, you can access Fresh Health and start referring today. Not yet a member? Get in touch and we’ll show you how to integrate safe, modern women’s health support into your clinic.
Why Clinical Excellence Drives Success
Why clinical excellence drives sustainable success: Discover how prioritizing patient safety and high standards builds a loyal client base and profitable clinic.
In today’s booming aesthetics industry, clinics are popping up on every corner. Many chase growth with ads, discounts, and quick-win marketing tactics. But the truth is: the fastest-growing businesses aren’t the ones spending the most on ads — they’re the ones delivering the best patient outcomes.
At Fresh Clinics, we’ve supported more than 2,000 nurses and doctors in building thriving practices. The data is clear: clinical excellence is the #1 driver of clinic growth. Why? Because excellence fuels patient trust, and trust fuels referrals.
In this article, we’ll share:
- Proprietary insights from Fresh’s network of clinics
- Why referrals, not ads, are the ultimate growth engine
- The Fresh 4-Pillar Growth Model for sustainable success
The problem with “quick-fix” business growth
The aesthetics industry is often framed around leads, discounts, and fast revenue. Competitors offer:
- Paid ads campaigns
- Website rebuilds
- “Get more patients fast” playbooks
The issue? Patients notice the difference.
Poor consultation processes, unprepared practitioners, and inconsistent results lead to disappointment — and in some cases, safety risks.
Clinics built on short-term marketing tactics struggle to retain patients and eventually burn out.
Fresh data: Referrals are the growth engine
Fresh’s work with thousands of practitioners has revealed a simple truth: referrals account for the majority of sustainable growth in clinics.
- Practices that focus on complication management training see up to 2x more referrals within 6 months.
- Practitioners who adopt a consultation mastery framework report a 35% increase in repeat patient bookings.
- Clinics that deliver consistently superior outcomes see organic referral growth surpass paid acquisition by Year 2.
This is the compounding power of excellence. Each happy patient tells a friend, leaves a glowing review, and builds the practitioner’s reputation.
The Fresh 4-Pillar Growth Model
We’ve codified what works into the Fresh 4-Pillar Growth Model — a framework built on what we’ve seen across 2,000+ aesthetic clinics.
1. Consultation mastery
- A structured consultation builds trust and ensures tailored outcomes.
2. Complication confidence
- When practitioners are trained to handle complications, confidence radiates.
- Patients sense this security — leading to stronger loyalty and referrals.
3. Patient experience
- Every touchpoint matters: from the first consult to follow-ups.
- A superior patient journey drives love, loyalty, and advocacy.
4. Business growth through referrals
- Delivering excellence creates a flywheel: Great outcomes → Referrals → More patients → Sustainable revenue.
Why Clinical excellence builds premium brands
The benefits go beyond just growth:
- Exclusivity: Better practitioners attract better patients.
- Future-Proofing: As competition intensifies, only practices with clinical excellence will stand out.
- Industry Stewardship: Putting patients first sets Fresh and its members apart from negative industry trends.
In short, excellence isn’t just a growth strategy — it’s a brand strategy.
Key Questions Answered
What is the #1 way clinics grow?
Referrals. And referrals come from delivering excellent patient outcomes.
Why are referrals better than ads?
Ads can buy attention. But only excellence earns trust — and trust is what fuels long-term patient advocacy.
What role does complication management play in growth?
Confidence in handling complications radiates to patients. It builds safety, trust, and loyalty — all drivers of referrals.
What is the Fresh 4-Pillar Growth Model?
A framework for sustainable success: Consultation Mastery, Complication Confidence, Patient Experience, and Business Growth via Referrals.
Conclusion: Excellence wins, every time
The aesthetics industry is evolving quickly. In the short-term, anyone can buy ads. In the long-term, only those who build their practices on clinical excellence will thrive. At Fresh, we’ve helped over 2,000 nurses and doctors achieve their dreams — by putting patients first, building confidence, and creating practices that grow on referrals. The future of aesthetics is clear: Excellence drives growth.
Latest Articles
Injecting Innovation into the Cosmetic Industry
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The content of this blog is designed and intended for the education of Healthcare Professionals
Welcome to a new era of aesthetic enhancements.
In an exciting training session exclusive to our Fresh members, we witnessed the thrilling launch of an exciting new product in the world of aesthetics, e.p.t.q.®, (Efficacy, Purity, Technology, and Quality) - a range of dermal fillers with an undeniable potential to revolutionise the treatment landscape, nurtured to perfection by the globally acclaimed Xytide.
We heard firsthand from Troy Guthrie, the Managing Director of Xytide, and Dr Jenny Kimmons, a renowned cosmetic doctor with nearly two decades of experience, who provided invaluable insights into the product.
The industry-shifting filler was born in South Korea, home to some of the most advanced aesthetic medical treatments. Today, South Korea is recognised as a world leader in both injectable treatments and innovative devices, and e.p.t.q® fits seamlessly into this narrative.
What makes e.p.t.q® stand out?
e.p.t.q® uses a unique technology that sets it apart from conventional HA fillers. It caters to an increasing number of clients seeking treatments for high-risk areas like the forehead, nose, and tear troughs – areas often considered tougher to treat.
What separates this technology from other fillers is its patented nine-step manufacturing process, and its CM technology, which guarantees a secure and pure environment. This technology gives an edge to e.pt.q in terms of resilience to tissue, the ability to remain cohesive after injection, and a robust safety profile - an aspect that has been boosted by considerable overseas experience and several clinical papers.
Case Studies
Drawing on Dr Jenny’s training session, some of the outcomes achieved using e.p.t.q so far are:
Patient one: A mature patient with lip lines and less volume was treated with S 100. The fillers were used to improve the volume in her lips and enhance the peri-oral area evenly.
Patient two: A younger patient had asymmetry in her lips corrected by injecting S 300. The patient retained her youthful look with balanced lips.
Patient three: A woman with a dramatic loss of cheek volume received a combination of S 500 and S 300 to lift her facial structure and enhance her appearance.
e.p.t.q® fillers offer strong projection using less product, which yes, means you get more bang for your buck! The incorporation of hyaluronic acid in the e.p.t.q® range enhances longevity, lasting up to 12 months in some patients, the benefit of which is explored in: Emerging Trends in Cosmetic Treatments: Longer-Lasting Hyaluronic Acid Products.
It is an excellent choice not just for lips and cheeks, but also for injecting into high-risk areas due to its improved safety profile and reversibility using Hyaluronidase.
e.p.t.q® represents a significant evolution in the field of cosmetic medicine, offering aesthetic practitioners versatility in their treatment options that deliver top-notch results.
The decision to launch e.p.t.q® exclusively with Fresh Clinics highlights our commitment to delivering high-quality, exclusive products to our Fresh Members. At Fresh Clinics, we pride ourselves on providing our strong community of Nurses with access to the best education and upskilling in the industry.
Not a Fresh Clinics member yet? Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh initiatives today.
Life-Long Connections at The Fresh Life
Building meaningful connections and community is at the core of The Fresh Life.
This year, we invite you to join our educational retreat of like-minded individuals to learn, grow and form relationships that will last long after the conference ends.
Whether you're joining us alone or with a group, you'll find that a sense of belonging is everywhere at The Fresh Life. As one of last year's attendees shared, “It was so clear that every detail was thought about to give us the best experience possible. The speakers and education, networking, were all top notch.”
From the very first moment, you'll feel the energy of a community that's stronger together.
Imagine arriving at the stunning Crystalbrook in Byron Bay, where you have the chance to mingle, relax, and connect with others who share your passion for aesthetics.
Every morning, The Fresh Life starts with a breath of fresh air - literally. Join our yoga and breath work sessions and experience the peacefulness of Byron Bay as you prepare for a day filled with education and learning.
Throughout the conference, you’ll have countless opportunities to interact with industry leaders, enjoy hands-on learning, and make lasting connections.
“I’m so grateful for the connections I made last year with a group of women all on a journey together. We are able to learn and grow from each other and it was so great to see them all again.” - The Fresh Life 2023 attendee.
The connections don't end there. Our days are packed with opportunities to bond through enriching learning together. Whether you’re enjoying lunch together or participating in interactive, hands-on workshops, every moment is designed for community and building relationships. As one attendee shared: “I’m overflowing with new knowledge and inspired by the amazing injectors I’ve connected with.”
As The Fresh Life draws to a close, we cap it off with an unforgettable finale party on Halloween night. This is the time to celebrate the friendships you’ve made and the knowledge you’ve gained over the past few days.
“This is truly a very FRESH community!” said one of last year’s attendees, and we couldn’t agree more. The relationships formed here are lasting, and the experiences are unforgettable.
You’re Never Alone at The Fresh Life
Whether you're attending solo or with friends, The Fresh Life is where you’ll find your people. It’s a place where connections are made, and where you’ll leave feeling more inspired and educated than ever before.
We’re stronger together, and we can’t wait to welcome you to The Fresh Life 2024.
The Rise of Regenerative Medicine in the Aesthetics Industry
You may have heard about the latest advancement in the cosmetic industry: regenerative medicine. These new treatment offerings are bigger than ever - and they’re taking Australia by storm.
Regenerative medicine is an innovative approach that taps into the body's natural healing abilities to actively repair tissues and rejuvenate human cells.
Subtle aesthetic enhancements, also known as ‘tweakments,’ are becoming more and more popular in today’s cosmetic industry, and many patients are on the lookout for practitioners & treatments that offer a natural result.
Regenerative medicine is a great option for practitioners who are looking to provide alternative approaches to holistic facial harmonisation, that are adjacent to more traditional treatment options.
So, should I offer it to my patients?
Consider diving into the world of regenerative medicine if:
- You want to offer your patients a unique, non-surgical treatment that aims to improve wrinkles, sun damage, hyperpigmentation, acne scars, sagging skin, and fine lines
- Your clientele is interested in alternative treatments, and want to enhance their natural features
- You are looking to expand your treatment offerings in clinic to assist in growing your business
The future of regenerative medicine is bright, and at Fresh Clinics, we are committed to empowering you with the knowledge, expertise, and tools to offer new treatments to your patients. We educate our training team on new products & developments in technology at our Sydney Head Office regularly, to ensure we are always at the forefront of what is available to you.
Our Head of Training attended the Launch Symposium event hosted by K Bridge Medical, for their new Polynucleotide product, and was “so excited, because these products and technology are unlike anything we have on the market”.
She was also one of twenty nurses invited to attend an exclusive hands on training of the product following the event.
What is a Polynucleotide?
Unlike most skin boosters, this product is made from a polynucleotide DNA extracted from Salmon, which has the closest DNA base composition to the human body – making it the first of its kind in the market.
The product’s bio-active DNA assists in stimulating regeneration and repair, in return reducing inflammation and increasing the number of fibroblast cells.
There are many different products and devices you can introduce to your clinic to meet the ever-growing market need. The best way to decide what is suited to your clinic's specific patient demographic is by attending exclusive supplier-hosted training through Fresh Clinics and speaking to your account manager.
Not a Fresh Clinics member yet? Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh Training initiatives today.
Navigating AHPRA & TGA Regulations with Dr. John Holbrook
“We are taking these changes seriously, and while feedback can be provided we are taking an active approach to educating our community, because we care.”
A sentiment reiterated by John, a doctor with extensive expertise recently selected to speak at ABIC and quoted in Spa + Clinic, consistently highlights patient safety as a core focus for Fresh Clinics members. Rather than seeing these regulations as an obstacle, Dr. Holbrook has encouraged and educated Fresh Clinics members on providing “sincere” feedback & ensuring their voices are heard. We are working towards collectively viewing the upcoming changes as a shared goal, to ensure not just growth, butsafegrowth.
Dr. John Holbrook, delivered insightful information and industry knowledge, particularly around the new AHPRA guidelines in Australia’s non-surgical cosmetic procedures sector.
“...Ultimately good regulation helps us all create a better and safer environment for our patients and ourselves. Overall I think these regulations try to strike a balance between patient safety and allowing the industry to continue to grow.”
So, what do our Fresh members and nurses think of these new guidelines? We have an open communication channel with our members and the feedback has been understandably one of concern. Our members share frustration with the lack of clarity on the proposed changes and how they will impact their practice.
“Compliance is a pillar for Fresh Clinics and that’s true for everyone who works with us. We’re working with everyone to ensure they understand the regulations and provide feedback.”
Dr. John Holbrook’s outlook at ABIC Elevate 2024 provided vital insight into the AHPRA regulations and, when understood and correctly applied, could provide the framework that positively impacts both patient safety and business growth.
To read the full set of proposed guidelines:Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member.
Member Spotlight: NJ Aesthetics
This month, we’re turning the spotlight on Fresh Member Jackie, the force behind NJ Aesthetics. With over thirteen years of experience, Jackie brings a blend of expertise and passion to cosmetic nursing, establishing herself as an expert in aesthetics.
Jackie’s path to aesthetics began with her love for helping others feel their best, and her background is as diverse as it is impressive.
Before venturing into cosmetics, Jackie was dedicated to mental health nursing. Her transition to a leading cosmetic practitioner speaks volumes about her commitment and passion for her work.
Known for her dedication and personalised approach, Jackie specialises in offering advanced cosmetic treatments at NJ Aesthetics. Her knack for ensuring patient safety while delivering natural-looking results through carefully assessed treatment plans has accumulated a loyal clientele.
Her knowledge-sharing during consultations emphasises her top priority - instilling confidence in patients and helping them achieve a fresh, radiant look.
However, her accomplishments are not limited solely to her profession. “Being a parent of two kids, raising them by myself, is my number one greatest accomplishment in life in general,” she proudly states. Jackie effortlessly juggles her personal and professional commitments, truly embodying the spirit of a super-mum.
Running NJ Aesthetics for several years has not only been an enriching experience for Jackie but also a remarkable accomplishment, especially since transitioning from a large skin clinic. Despite the initial challenges, her enthusiasm, perseverance, and love for nurturing aesthetics have been behind her successful venture since 2017.
Why Fresh Clinics?
Jackie’s support from Fresh Clinics has helped her in her success.
She first heard about Fresh Clinics through a friend and became a member even before starting her business. “I can tell that all the nurses who are running their own businesses are well-supported by Fresh Clinics,” she said.
Jackie appreciates the support and resources provided by Fresh Clinics, which have helped her navigate the challenges of running her own clinic and encouraged her to grow.
Watch the full interview with Nurse Jackie
So, why not consider joining the Fresh Clinics community like Jackie?
Reach out to our team today, call us, or schedule a time to chat below.
Enhance: Small Changes, Big Results
As the sun sets over the picturesque Byron Bay, you find yourself looking back on how far you’ve come this year. Perhaps you've noticed that your skills and practices have not just grown - they have been enhanced.
Reflection has a magical quality, providing an opportunity to appreciate our growth. As each of us reflects on our achievements over the past year, it's impossible to overlook the enhancement of our skills and practices.
Welcome to The Fresh Life 2024. This year's theme? Enhance.
Just like the subtle tweaks you make in your practice, the smallest adjustments can make the biggest difference. This isn't just true for cosmetic treatments; it extends to your entire journey toward success. This year, we invite you to enhance your perspective, enhance your practice, and champion the art of subtle refinement.
Why does The Fresh Life Have a Theme?
The Fresh Life theme is important because it’s a way for all of us to come together and focus on a common goal.
This year's theme is about more than just improvement—it’s an evolution. It’s about empowerment, specifically targeted at enhancing natural beauty through improved business strategies, honed skills, and integral personal growth. This isn't just true for cosmetic treatments; it extends to your entire journey toward success.
It’s the art of enhancement in every patient you treat.
Why Enhance?
Enhancement implies improvement and refinement, perfectly aligning with the goals of non-surgical cosmetic procedures. This year, The Fresh Life is dedicated to helping you advance your skills, techniques, and knowledge to enhance your business.
Delve into strategies that morph small businesses into big successes, and discover new ways to streamline operations, refining them to the point of boosting profitability. The Fresh Life 2024 guarantees an enhancement to your skill set. We've tailored sessions aimed at introducing the latest industry products and techniques, driving your practice to the top of the aesthetic industry.
Seeking to enhance your success as a whole? Well, we've got you covered! We understand the importance of the entrepreneurial spirit, leadership abilities, and personal well-being when it comes to defining success. That's why we're hosting sessions to target these areas specifically, arming you with the necessary tools to boost every aspect of your professional journey.
What Does Enhance Mean for You?
Enhance Your Business
Like any journey, enhancement begins with a step. At The Fresh Life, not only will you discover effective strategies to optimise your operations and processes, but you will also learn techniques and skills that will keep your practice ahead of the curve.
Enhance Your Skills
You can look forward to workshops tailor-made for your personal and professional enrichment, also while perfecting new techniques and learning about the latest products.
Enhance Your Success
We will focus on enhancing your leadership strengths, and your well-being. You'll gain the tools you need to enhance every aspect of your success.
Enhance Your Future
Success starts with you. At The Fresh Life, we've designed sessions focused on expanding personal and professional growth.
Are you ready to take another step toward enhancing your future? Get ready for an aesthetic conference that combines skill enhancement with sceneries straight from a postcard, a place where you can truly extend the boundaries of your success.
Don't wait for your future - create it.
Refer, Reward, Repeat: The Fresh Clinics Referral Program
At Fresh Clinics, we value the trust our Members place in us. This fuels our commitment to providing innovative incentives such as our Refer a Friend program. This initiative allows our Nurses to help their network benefit from our services and win fantastic rewards in the process.
The heart of our growth lies in word-of-mouth recommendations, cementing our belief in the strong, positive impact referrals can have on the aesthetic industry.
How does it work?
Imagine you’re a Fresh Member, well aware of the exclusive benefits you enjoy. Yet, many of your colleagues remain unaware of the advantages of Fresh Clinics. This is where you come in—utilising the opportunity to enlighten your network about our expertly tailored support and services.
Upon successful onboarding of your referral, a reward awaits you - a $500 credit for the Fresh Shop to use towards any product available to you in our store.But hold on, we’re not done just yet! The Fresh Member with the most successful referrals within 6 months, stands a chance to win a phenomenal prize valued at up to $10,000.
Take a glimpse into the experience of our latest winner, Cecile from the Aesthetic Space:
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Her exclusive prize included a stay in the luxurious Harbour Bridge Suite at Crown Towers, complemented by a welcoming surprise upon arrival. During her stay, Cecile enjoyed a delicious breakfast for two at the Epicurean, following a 90-minute relaxation massage session at Crown Spa. Her stay continued with a sumptuous $500 resort credit and pre-dinner drinks at the elegant Neat Peat VIP Whiskey Bar, concluding with a five-star dining experience at the one-of-a-kind Woodcut restaurant.
We are proud to share these experiences and nurture the sense of appreciation between us and our dedicated Members. Rally behind industry growth with us, and take the step to reward yourself and your colleagues through our Refer a Friend program.
Just imagine the possibilities by simply referring a friend to Fresh.
Fill in the referral form here. You've done your part, so let us handle the rest and connect with your referred friend.
Not a Fresh Clinics member yet? Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh initiatives today.
The Future of Medical Aesthetics: What to Know
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The content of this blog is designed and intended for the education of Healthcare Professionals
McKinsey’s recent paper, ‘Here to Stay: An Attractive Future for Medical Aesthetics’ has highlighted some key trends shaping the industry. We’ve put together the key points for you, to offer valuable insights for your business.
The aesthetics industry is on track to maintain near-double-digit growth throughout 2025. Looking ahead, several emerging trends are set to redefine cosmetic clinics, providing exciting opportunities for practitioners and business owners.
Number of injectables procedures and market size annually, USA & Canada:
Thriving Despite Challenges
Even during the depths of the COVID-19 pandemic, the aesthetic industry quickly rebounded, driven by a growing and diverse patient base, increased awareness, and the rapid adoption of new technologies. Projections indicate that the market will continue to grow annually by up to 14% through to 2026.
This growth is supported by a few key factors:
- Expanding Consumer Base: Social media's influence has made aesthetic treatments more mainstream and acceptable. Recent studies show that 81% of consumers are now more accepting of aesthetic procedures compared to five years ago
- Brand Loyalty: While economic uncertainty has led some consumers to seek cost-effective treatments, many remain loyal to their preferred brands and providers, especially in the neuromodulator segment (think Botox and Dysport)
The shift in attitude has opened doors for a more diverse clientele, including men, who are increasingly seeking aesthetic procedures. Between 2000 and 2018, the number of males undergoing cosmetic procedures grew by 29%, with a notable 72% increase in minimally invasive treatments. This expanding demographic presents a significant growth opportunity for med spas and clinics looking to cater to a broader audience.
Key Trends to Watch
- Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
- Proliferation of Service Channels: Cosmetic clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
- Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for business owners
Opportunities
For those looking to start or expand their clinic, the future is bright. Here are a few strategies to consider:
- Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
- Proliferation of Service Channels: Medical spas and clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
- Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for med spa owners
For practitioners and business owners, the key to success will be staying adaptable, embracing new opportunities, and focusing on delivering exceptional patient experiences.
So, if you're contemplating whether or not to dive into aesthetics, remember – this industry is here to stay.
Not a Fresh Member?
Top Aesthetic Trends to Watch Out For
The latest trends in cosmetics signal shifts in the beauty and wellness industry, focusing on things like personalisation, natural results, and skincare incorporation.
We’ve put together a guide of the biggest trends to watch out for, to help you offer your patients the best, and gain a deeper understanding of the needs and wants of your consumers.
1. Natural-Looking Results
One of the biggest trends in today’s aesthetics market is the desire and need for natural enhancements. This shift represents the focus on individual beauty rather than completely altering it - and we are all for it!
2. Prevention, Not Repair
You may have noticed that some of your patients are getting younger. More individuals, particularly those in their 20s and 30s, are opting for non-surgical cosmetic treatments as a proactive strategy to slow the formation of fine lines and wrinkles.
3. Personalised Skincare
More and more patients are seeking skincare regimes and procedures that are tailored to their specific skin types, and that can be paired with aesthetic treatments. This demonstrates the importance of developing individualised skincare solutions for your patients.
4. Longer Lasting
It’s no secret that patients want their treatments to last for a long time. The demand for longer-lasting products is increasing, and we’re excited to offer these options to our Members!
5. Non-Invasive Procedures
Innovations in non-invasive technologies such as laser treatments, PRF, radio-frequency therapies, and ultrasound-based interventions offer effective alternatives to cosmetic treatments. These procedures provide significant results with minimal downtime and lower risk and are becoming more and more popular in the industry.
6. Diverse Demographics
No longer a female-only industry, more men are pursuing aesthetic treatments aimed at natural enhancement.
These trends show an exciting future in the aesthetic industry that is more inclusive, natural and personalised. By staying informed about these and emerging trends, cosmetic professionals can make better-informed decisions about their business and treatment offerings.
Not a Fresh Member? You're missing out. Join us today.