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The Real Faces of Fresh
We love showcasing our community, and firmly believe in leading by example. To abide by the same advertising rules as our Fresh Members, we took a bold step forward during our recent Brand Shoot – showcasing the REAL faces of Fresh!

The day commenced at


The Real Faces of Fresh Clinics
We love showcasing our community, and firmly believe in leading by example. To abide by the same advertising rules as our Fresh Members, we took a bold step forward during our recent Brand Shoot – showcasing the REAL faces of Fresh!

The day commenced at


Not a Fresh Member?Reach out to our team today or schedule a time to chat below.

How to Attract and Keep the Right People in Your Clinic
Watch the full session here.
When we asked clinic owners about their biggest growth challenges in the 2025 State of Medical Aesthetics Report, nearly a quarter said one thing stood out: finding and keeping the right staff. And it’s not surprising. Having the right people beside you can make or break your business.
That’s what we recently explored in our SoMA session, 'Building Your Dream Team: Attracting and Keeping Top Talent in Your Clinic.' Hosted by Aniella, Business Development & Key Account Manager, from Fresh Clinics, the discussion featured two inspiring clinic owners, Olivia from A&O Cosmetics and Skin in Shepparton, and Hannah from Self Cosmetic Science in Adelaide. Between them, they’ve grown thriving teams in very different markets, but share one philosophy: get the culture right, and the rest will follow.
Hiring in a regional vs. city market
For Olivia, building a team in regional Victoria brings both challenges and benefits. “The pool that you are employing from is significantly smaller,” she shared. “People just really aren’t floating around here, being cosmetic nurses.” But being in a small town also means connections run deep. “When you do interview people, I’ve always known of them somehow. It has its pros and cons, but it’s worked out well for us so far.”
Hannah agreed that hiring is rarely easy, even in Adelaide. “It has taken time; we haven’t always had our dream team. I always say hire on personality, not on skill, and hire slowly. Our last hire took nine months. Do not rush it.”
Why personality matters
Both speakers agreed that a candidate’s personality, values, and ethics matter far more than their resume. As Hannah explained, “I don’t really care what experience someone has… they just need to be a good person and have really good ethics. I’m more than happy to then train someone up; they just need to be the right fit for the team.”
Olivia added that passion is a major green flag in an interview. “Those that’ll just be like, ‘I’ll do anything to work for you’ - that’s the drive you want to see.”
On the flip side, there are red flags that are just as obvious. Hannah warned against candidates who speak negatively about previous employers: “It puts a question in my mind - am I then going to be the person they talk about at their next interview?”
Rethinking the interview process
Like most business owners, both Olivia and Hannah admitted their approach to interviewing has evolved over time. Olivia laughed, remembering how nervous she was in her first interview: “I felt like I was going to vomit before it. It just came very unnaturally.” Today, her interviews are more conversational, focusing on personality and goals rather than stock standard questions. “I just trust my gut a lot more now,” she said.
Hannah has also moved away from rigid Q&As. “We try and be a lot more conversational now. We peel the onion back, find out their motivations, and we’re much more direct. Before, we wanted our staff to like us, but now it’s about making sure it’s the right fit both ways.”
Retention through culture
Attracting staff is one thing, but keeping them is where the real work begins. For both Hannah and Olivia, the secret lies in culture.
Flexibility is non-negotiable. “Most of my staff are mums. I’m a mum to two kids, so I get the juggle,” said Olivia. “If they need time off or want to go on holiday, if you give me notice, it’s nearly always a yes.”
Hannah has taken the same approach: “We only work a four-day work week. We don’t work weekends, and we’re not open on Wednesdays. Our staff absolutely love it.”
Recognition also plays a huge role. Olivia is deliberate about making her staff feel valued: “I’m always thanking my staff and celebrating their achievements. Feeling valued and appreciated is something you don’t get in a lot of workplaces, but it’s so important.”
Beyond pay and perks, what keeps staff loyal is the sense of belonging. Hannah’s approach is to find out what motivates each individual. “For some, it’s discounted treatments. For others, it’s flexible working arrangements or more education opportunities. It’s not always the obvious things.”
Both Hannah and Olivia also invest in shared experiences. From team dinners and after-work drinks to attending conferences together, they emphasise the importance of connection. “We’ve all become quite good friends,” said Hannah. “We celebrate our wins together, and that makes a huge difference.”
Setting new hires up for success
The onboarding process can make or break a new hire’s success. For Olivia, that means shadowing from day one, no matter how much prior experience someone has. "Regardless if they have experience, we will be doing things differently. It’s also about introducing them to the team, my family, even my kids - it’s social as well as clinical.”
Hannah also emphasised shadowing, but with a focus on consulting skills and clinic culture. “It’s not just about teaching them clinical skills. It’s more about how to talk to clients, our policies, and our procedures. That really can’t be taught in a day.”
Building your dream team isn’t about luck. It’s about patience, leadership, and creating a culture where people feel valued. As Olivia summed it up, “This is an us thing, it’s never a me thing. As I grow, I want to bring my team up with me.” When you put people first, you don’t just attract talent, you keep it.
Want more industry insights and business tips you won't find anywhere else? Join Fresh now!
Building your dream team: Attracting and keeping top talent in your clinic
Access this exclusive session with some of Australia's top clinics as they share their insights on how to build a thriving team.
Brought to you by Fresh Clinics exclusive State of Medical Aesthetics Report, 2025
Join our special guests:
- Olivia Feldtmann, ANO Cosmetics and Skin
- Hannah Rivers, Self Cosmetic Science
- Hosted by Aniella Leeks, Business Development and Key Account Manager at Fresh Clinics
What you'll learn:
- Simple but effective recruitment approaches that help you find the right fit, not just the right resume
- Onboarding secrets that set new team members up for success from day one
- How to create a clinic culture that makes staff want to stay for the long-term
- Practical leadership techniques that boost team satisfaction and performance

The Fresh Approach to Skin Fundamentals
Last week, Fresh Members had the opportunity to hear from Niva Leones, a passionate aesthetic nurse injector and founder of Bulverde Med Spa.
With over 20 years of experience in the industry, Niva brought her signature warmth, depth of knowledge, and practical strategies to a packed session focused on skin assessments, product integration, and patient outcomes.
‘’Aesthetics - I love it with all my heart," Niva shared. "I've been blessed to work alongside great cosmetic surgeons, and I want to pass on what’s helped me build a loyal, thriving patient base."
And if there’s one thing Niva made clear from the very beginning, it’s that: "Cosmetic medicine isn’t just about treatments. It’s about trust. It’s about connection. That’s how you build a long-term career."
Start with the skin
It’s tempting to focus on injectable plans or treatment menus, but as Niva reminded us, real results come from taking the time to understand the canvas you’re working with - the skin.
"They don’t teach skincare in nursing school," she said. "If you want to offer comprehensive care, you need to really understand the skin, and not be afraid to touch the face, assess the tissue, and ask the right questions."
Niva spoke passionately about using tools like the Fitzpatrick Scale* - not in a textbook sense, but with a human-first mindset. She encouraged open, respectful conversations about a patient’s background, skin structure, sensitivity, hormonal balance, heritage, and lifestyle.

"It’s not intrusive to ask about a patient’s background; it’s critical for giving them the right care," she explained. "That’s how you deliver results that patients trust you for."
*The Fitzpatrick Scale is a system used to classify skin types based on their response to ultraviolet (UV) radiation exposure. It categorizes skin into six types, with Type I being the most sensitive to the sun and Type VI being the least sensitive.
This scale helps in determining appropriate sun protection measures and understanding a person's risk of skin damage.
Why microneedling and peels matter (more than you think)
Niva encouraged our members to master the fundamentals first. Start with:
- Specialising in microneedling
- Offering chemical peels
- Dermaplaning and skin prep
- Layer in laser hair removal or simple energy devices when you're ready
"You don’t need to invest $300,000 in fancy equipment straight away," Niva said. "You need technique. You need trust. And you need a strong understanding of the skin’s needs."
Build your product range the smart way
Selling skincare products can sometimes feel awkward - unless you follow Niva’s golden rule: Only recommend what you genuinely believe in and use yourself.
"Patients can tell if you’re pushing something," she said. "Start small. Stock the products you love. Trust builds from there."
She also encouraged practitioners to leverage programs like Alle and Aspire to create loyalty incentives without extra cost, adding value to the patient experience while strengthening retention.
Above all, Niva encouraged nurses and PAs to be confident in recommending treatments and products as part of their professional duty of care.
"As nurses, recommending the right treatments isn’t about sales, it’s about helping your patients feel their best. Stick to what you know. Stick to science. Trust will follow."
Ready to take the next step?
Whether you're just starting out or looking to expand your med spa, Fresh Clinics is here to support your growth. Reach out to our team today!

Why Med Spas are Adopting Exosomes
Are you searching for the next groundbreaking innovation in skincare to offer to your patients?
Welcome to the world of exosomes, the tiny yet mighty cellular communicators revolutionizing skin quality.
During a recent Fresh Clinics webinar, expert trainer Rajdi Gemeri, a registered nurse and owner of Pause Mediclinic in Australia, explored the science behind exosomes, their clinical applications, and how practitioners can integrate them into their med spas.
What are Exosomes?
Exosomes are tiny extracellular vesicles that play a crucial role in cell communication. They carry proteins, lipids, and nucleic acids as molecular messengers that promote skin regeneration, collagen production, and overall tissue repair.
"I like to explain exosomes to my patients as ‘text messages for your skin,’ sending signals to behave optimally," explained Rajdi.
Unlike traditional growth factors used in skincare, exosomes offer a more advanced, targeted approach by delivering bioactive materials directly to skin cells, resulting in stronger, healthier, and more resilient skin.
Clinical Application: Bringing Exosomes to Your Practice
The versatility of exosome therapy allows it to be seamlessly incorporated into existing treatments. In fact, exosomes are most effective when combined with procedures that create microchannels in the skin, allowing deeper penetration:
- Micro-needling: When combined with micro-needling, exosomes penetrate the skin more effectively, enhancing their regenerative effects. The micro-needling process creates tiny channels that allow exosomes to deliver deeper into the skin layers, resulting in improved texture, reduced pore size, and a reduction in pigmentation
- Energy-Based Devices: Exosomes can be applied post-treatment for those with access to lasers or radiofrequency devices. They accelerate healing, reduce downtime, and act as an anti-inflammatory
- Injectable Combinations: Exosomes can be applied alongside bio stimulators for enhanced skin rejuvenation
One of the greatest advantages of exosomes is their simplicity of use. Clinicians can add exosome therapy to existing treatments without extending session times.
"If you're already offering micro-needling or laser treatments, adding exosomes is a natural next step. It enhances results, improves patient satisfaction, and increases your service value,” Rajdi shared.
Boosting Your Business: Financial Benefits
Many clinics report doubling their hourly turnover after introducing exosome treatments.
For instance, a clinic that typically charges $350 for skin needling can add exosome therapy as an additional $350 service, increasing treatment revenue to $700. This straightforward addition can increase business profitability while delivering impressive outcomes for patients.
Patients are becoming more educated and are actively seeking non-invasive, regenerative treatments. Businesses that offer exosome therapy set themselves apart in an increasingly competitive market.
Rajdi’s advice is clear: "Don't overthink it. Just go with it and watch the magic happen."
The future of skincare is here. Want to incorporate exosomes into your clinic? Reach out to our team today.

Member Spotlight: Glam Haux
Nestled in the heart of downtown McKinney, Texas, Glamhaux Med Spa is redefining beauty and wellness, thanks to its founder's expertize and passion, Taryn Hooper.
With over 20 years of experience in the beauty industry, including 15 years in nursing and aesthetics, Taryn has built a reputation for delivering natural-looking results that empower her clients to feel confident and radiant.
“I’ve always been passionate about aesthetics,” Taryn shared. “Helping people enhance their natural beauty and feel good about themselves is what drives me every day.”
A Journey of Empowerment
Taryn’s journey into aesthetics began after years of working in nursing and teaching. Her experiences at other med spas inspired her to branch out on her own in 2024, creating a space where she could personally connect with her clients and focus on their unique needs.
“It just made sense to go out on my own,” Taryn explained. “I’ve worked for different med spas and taught at an institute here in Dallas, but my passion is really about working closely with my patients. Owning my own practice allowed me to integrate that personal touch.”
When it came to taking the leap, Taryn leaned on her network of fellow nurses and nurse practitioners for advice and encouragement. “My friends and even my patients believed in me before I believed in myself,” she recalled. “That support made all the difference.”

Partnering with Fresh Clinics
Taryn discovered Fresh Clinics through a recommendation from a close friend and fellow nurse practitioner. Since joining, she has relied on Fresh for compliance, medical directorship, and support.
“Fresh Clinics has been amazing,” Taryn said. “From the onboarding process to ongoing support, they’ve walked me through every step. Their team is always there when I need help, whether it’s compliance checks or product-related issues.”
One feature Taryn particularly appreciates is the ease of managing good faith exams. “Having everything in the app, from approvals to patient history, saves so much time and keeps me compliant. It allows me to focus on what I love - treating my patients.”
Beyond compliance and medical oversight, Taryn values the sense of community that Fresh Clinics encourages. “It’s a big world, but the aesthetics community can feel so small. Connecting with other practitioners has been incredibly rewarding.” she shared.
Glamhaux Med Spa offers a range of services, including neurotoxins, fillers, microneedling, and wellness-focused treatments like weight loss programs. “I’m always researching new innovations, like exosomes,” she said. “While they’re only approved for topical use in the U.S. right now, I’m excited about their potential.”
To nurses considering starting their own med spa, Taryn offers this advice: “Just go for it. Do your research, prepare for the highs and lows, and lean on your network for support. It’s a big leap, but it’s absolutely worth it.”
With Fresh Clinics as her trusted partner, Taryn is not only transforming her clients but the future of aesthetics in Texas.

Breaking the Stigma: Complication Management in Aesthetics
In aesthetic medicine, although rare, complications can and do happen. But rather than seeing them as failures, it’s time to shift the narrative.
Although these complications occur infrequently, their potential impact necessitates transparency, preparedness, and ongoing education.
During our recent international webinar, bringing together Members from the USA and Australia, Fresh Clinics co-founder Dr John Holbrook led a candid discussion on complication management, breaking down stigma, and ensuring patient safety remains the top priority in aesthetics.
A New Perspective on Complications
“Bad things happen. They’ll happen to all of us,” Dr Holbrook stated. “What matters more than anything is recognizing, escalating, and managing it appropriately.”
One of the most critical complications discussed was vascular occlusions (VO). Vascular occlusions are a rare but serious complication associated with dermal fillers. They occur in fewer than 0.05% of treatments.
Dr Holbrook reinforced that quick recognition and treatment are key: “Anytime you see vesicles, think necrosis. The answer is simple - open up the vessel with hyaluronidase.”
Vascular occlusion can sometimes be misdiagnosed due to varying symptoms, but practitioners were urged to act swiftly. “Pain is a helpful sign, but just because it’s painless doesn’t mean there’s no occlusion,” Dr Holbrook advised.
The Reality of Infections
While vascular occlusions require immediate dissolving of filler, infections can be more challenging. Immune-mediated inflammatory reactions can present anywhere from days to years after HA filler was initially injected. The swelling and tenderness in the distribution where the fillers were injected are often, but not always, triggered by illness in the patient a couple days prior to the swelling.
NSAIDs and prednisone are typically used to manage these reactions. If an infection is suspected, antibiotics and dissolving the filler are standard therapy. Dr Holbrook highlighted, “You are obliged to dissolve any filler post-infection, no matter what.”
Practitioners were reminded to take a proactive approach with close patient monitoring to prevent further complications such as abscess formation.
Seeking to maintain adverse events at less than 1% of treatments that occur is a shared mission. The Monthly Morbidity and Mortality (M&M) meetings hosted by Fresh Clinics highlight where and how practice can continuously improve.
No Practitioner is Alone
Breaking the stigma around complication management requires a collective shift in perspective.
Complications are not a reflection of incompetence but are part of cosmetic medicine and an opportunity to learn, improve practice, and enhance patient safety. Fresh Clinics offers ongoing support through its medical team, software, and training to ensure all practitioners have the knowledge and confidence to navigate complications.
If you want to be part of a network that prioritises safety, education, and professional growth, explore how Fresh Clinics can support you. Reach out to our team today.
Marketing Mastery for Cosmetic Clinics
Access this exclusive session with some of Australia's top clinic marketing experts.
Brought to you by Fresh Clinics exclusive State of Medical Aesthetics Report, 2025
Marketing mastery for cosmetic clinics
Join our special guests:
- Grace, Marketing Manager, ANO Cosmetics and Skin
- Ryan, Marketing Manager, Self Cosmetic Science
- And Tealle Anderson, Community Insights & Content Manager at Fresh Clinics
What you'll learn:
- Effective local area marketing techniques specifically for aesthetic practices
- How to build retention strategies that generate steady referrals
- Regulatory-compliant advertising approaches that protect your practice
- Ethical marketing frameworks that build trust while growing your patient base





