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Business Growth with Fresh
October 30, 2024

Business Growth with Fresh

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We believe in empowering our community to achieve incredible growth and success. That’s why we have launched our latest initiative:  Business Growth with Fresh; a curated source of training, tools, and tips and tricks that will empower you to set the stage for a successful 2024 and beyond…

From access to industry and business leaders through live webinars, and exclusive training opportunities with suppliers and new products, to connection with key business providers in our expert hub, your business is sure to grow with Fresh.

Kicking off the launch of the initiative in the first of 12 webinars of our Business Growth Webinar Series, we have the ‘Secret CEO’ herself, Suzie Hoitink, CEO of HTNK Advisory. As the pioneer of Clear Complexions and the ‘Secret CEO’ business coach, Suzie knows the importance of truly understanding your business (as explored in this podcast "Startup, Support and Scaling, the Key Ingredients You Need for a Successful Business"). Our first webinar with Suzie will help you uncover skills in interpreting your financial data and metrics and understanding what this data means for the success and growth of your business.

Whether you’re aspiring to create your own business, an established cosmetic nurse, or a med spa owner looking to optimise your operations and stay ahead of the game, our new Business Growth Webinar Series has been designed with you in mind.

These sessions offer a unique opportunity to learn new skills, network with like-minded professionals, and stay ahead of the curve.

You can expect:

  • To learn from industry experts, hand-picked by us - just for you.
  • 30-minute, knowledge-packed sessions
  • Insightful topics like setting strategic plans, marketing your business, and finance fundamentals.
  • A fun, interactive way to network and learn new skills

Whatever your goals may be, our Business Growth Webinar Series will provide you with the knowledge and tools to achieve them. With regular sessions and a new speaker every month, we have you covered. Growth, expansion, and being our best selves are at the heart of Fresh Clinics, so join us and discover why our Business Growth with Fresh is the solution you have been searching for.

As a Fresh Clinics member, you have exclusive access! You do NOT want to miss this webinar. Register now via your workspace!

Not a Fresh Clinics member yet? You can still learn how to help grow your business with the Business Growth with Fresh Masterclass. Take a peak here!

Worried your business isn't succeeding at it's full potential? Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of our Business Growth with Fresh initiatives today.

Mastering Laser and IPL Devices
October 28, 2024

Mastering Laser and IPL Devices

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Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.

This month's Business Growth Webinar Series by Fresh Clinics, hosted by skin expert Steph Yalda, focused on the differences and applications of laser and IPL (Intense Pulsed Light) devices, and how they can boost the revenue and profitability of cosmetic clinics.

Meet Steph: Your Guide to Advanced Skin Treatments

Business Development Manager and Dermal Therapist, Steph, with over two decades of experience in the aesthetics industry, has been transforming skin and sharing valuable knowledge for years. "I started as a humble beauty therapist at seventeen, and my career has progressed ever since," she shared. Now, she works with our Members to demystify laser and IPL treatments, guiding them through these powerful devices.

Why Choose Laser or IPL?

One of the key takeaways from the Business Growth session was understanding when and why to opt for laser or IPL treatments.

Laser: Precision and Power

Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. "With laser, you have a very high level of precision," Steph explained. This makes laser devices ideal for treatments like:

  • Hair removal
  • Vascular lesion treatment
  • Tattoo removal

IPL: Versatility and Broad Coverage

IPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. "What's great about IPL is you can address many concerns in one session," Steph said. IPL can effectively treat:

  • Pigmented Lesions
  • Vascular Conditions
  • Skin Rejuvenation
  • Acne

Steph highlighted the importance of both technologies, noting that "you can have just an IPL device in your clinic because it will cover such a range of different treatments."

Key Considerations for Implementing Laser and IPL

Introducing these devices into your clinic requires careful planning and understanding of the technology. Steph emphasised a few critical points:

Safety First

Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments.

For most devices, Steph recommends attending in-person training. "Go to the in-person training sessions, because you will be so much better and have a better understanding of how the device works."

Treatment Planning

A clear treatment plan tailored to each patient's needs is crucial. "Understanding the treatment journey of your patient and what you are trying to treat and why is how you make this a success," Steph advised.

Real Results & Revenue Potential

Steph shared impressive before-and-after photos demonstrating the effectiveness of these treatments. From reducing pigmentation and vascular lesions to significantly improving acne scars, the results speak volumes about the potential these devices hold.

Screenshot 2024-08-08 at 12.50.37 pm

Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.

Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.

To discuss device options or explore what training is on offer for these devices, talk to your Account Manager, or speak with our Customer Success Team on becoming a Fresh Member.

Not a Fresh Member? Join Today!

The Future of Medical Aesthetics: What to Know
October 28, 2024

The Future of Medical Aesthetics: What to Know

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21 Featured Image specs (1)-2

 The content of this blog is designed and intended for the education of Healthcare Professionals

McKinsey’s recent paper, ‘Here to Stay: An Attractive Future for Medical Aesthetics’ has highlighted some key trends shaping the industry. We’ve put together the key points for you, to offer valuable insights for your business.

The aesthetics industry is on track to maintain near-double-digit growth throughout 2025. Looking ahead, several emerging trends are set to redefine cosmetic clinics, providing exciting opportunities for practitioners and business owners.

Number of injectables procedures and market size annually, USA & Canada: 

Screenshot 2024-08-29 at 1.50.40 pm

Thriving Despite Challenges

Even during the depths of the COVID-19 pandemic, the aesthetic industry quickly rebounded, driven by a growing and diverse patient base, increased awareness, and the rapid adoption of new technologies. Projections indicate that the market will continue to grow annually by up to 14% through to 2026.

This growth is supported by a few key factors:

  • Expanding Consumer Base: Social media's influence has made aesthetic treatments more mainstream and acceptable. Recent studies show that 81% of consumers are now more accepting of aesthetic procedures compared to five years ago
  • Brand Loyalty: While economic uncertainty has led some consumers to seek cost-effective treatments, many remain loyal to their preferred brands and providers, especially in the neuromodulator segment (think Botox and Dysport)

The shift in attitude has opened doors for a more diverse clientele, including men, who are increasingly seeking aesthetic procedures. Between 2000 and 2018, the number of males undergoing cosmetic procedures grew by 29%, with a notable 72% increase in minimally invasive treatments. This expanding demographic presents a significant growth opportunity for med spas and clinics looking to cater to a broader audience.

Key Trends to Watch

  • Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
  • Proliferation of Service Channels: Cosmetic clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
  • Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for business owners

Opportunities

For those looking to start or expand their clinic, the future is bright. Here are a few strategies to consider:

  • Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
  • Proliferation of Service Channels: Medical spas and clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
  • Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for med spa owners

For practitioners and business owners, the key to success will be staying adaptable, embracing new opportunities, and focusing on delivering exceptional patient experiences.

So, if you're contemplating whether or not to dive into aesthetics, remember – this industry is here to stay.

Not a Fresh Member? 

Join Us Today.

Careers: Working at Fresh Clinics
October 28, 2024

Careers: Working at Fresh Clinics

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At Fresh Clinics, we believe the key to providing exceptional support and services to our Members starts with an inspiring, talented, and supportive environment for our team. Our vibrant culture is alive with values that guide our work and success, and we live by principles such as being kind, staying humble, and waiting for the second marshmallow.

Within 5 years, we've transformed an idea into a high-performing team of 100+ staff, and we rank among the top in the industry for growth. Here’s a glimpse of what it’s like to be part of the Fresh Clinics team:

Work-Life Balance 

We understand that a healthy work-life balance is essential for overall well-being at work.

The Fresh Clinics team predominantly operates remotely across the globe, offering flexible working arrangements to help our employees maintain a balance between their professional and personal lives. This principle is built on high trust, high output, and staying humble. We credit this to our unique organisational design and strategic approaches covering all of our talented staff.

There is still a large presence at our HQ in Sydney, to ensure we all connect face-to-face and focus on building relationships.

Screenshot 2024-08-15 at 1.53.39 pm

We are all a little pet-obsessed, which is why our staff are encouraged to bring their furry friends into work. This unique aspect of our culture makes our office a warm, welcoming, and joyful place to be.

Innovation

Our team is encouraged to think outside the box, stir things up, and explore new ways to improve our services and products. This commitment to excellence ensures that we remain industry leaders and continuously deliver exceptional value to our Members.

Screenshot 2024-08-15 at 1.55.25 pm

Collaboration

The best ideas come from diverse perspectives and open communication. Our team members work closely across departments, sharing knowledge and expertise to achieve common goals. This collaborative environment is one where everyone’s contributions are valued and recognised.

Screenshot 2024-08-15 at 1.59.16 pm

Inclusivity 

We celebrate the unique backgrounds, experiences, and perspectives that each team member brings to the table. We’re all about creating a workplace where everyone feels valued, respected, and empowered to succeed.

Growth and Development

We are deeply invested in our employees’ growth and development, ensuring that everyone has the resources and encouragement they need to stay ahead in their careers. Our commitment to employee growth not only benefits our team but also ensures that we deliver the highest standards to our Members.

Well-Being

We prioritise the well-being of our employees and offer support at all levels. Our nurturing culture is reflected in our policies that encourage respect, trust, empathy, and support for one another. This caring and supportive atmosphere makes Fresh Clinics a place where employees can thrive.

Screenshot 2024-08-15 at 2.01.06 pm

Community

We regularly host social events that help our team bond and unwind. From team-building days to office celebrations, these events are all about building supportive, respectful relationships at work.

Join the Fresh Clinics Team

Working at Fresh Clinics is more than just a job - it’s an opportunity to be part of a dynamic, innovative, and supportive team that is transforming the med-tech & aesthetic industry. If you are passionate about making a difference and ready to collaborate with the brightest minds in the field, make sure you stay up to date with our regular job openings.

A Deep Dive into PRF (Platelet-Rich Fibrin)
October 28, 2024

A Deep Dive into PRF (Platelet-Rich Fibrin)

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21 Featured Image specs (1)-2

 The content of this blog is designed and intended for the education of Healthcare Professionals

Harnessing the power of a technique known as Platelet-Rich Fibrin (PRF), a revolutionary treatment that uses the patient's blood to facilitate healing and rejuvenation, is transforming aesthetics. Unlike traditional methods, we now have a solution that offers longer-lasting results and numerous applications in the cosmetic field, from under-eye filling to treating acne scars.

Understanding PRF

This revolutionary treatment opens doors for us to explore the tremendous therapeutic potential residing within our own bodies.

PRF, an advanced form of blood biostimulation therapy, has been making waves in areas like dental procedures, wound healing, and notably, cosmetic treatments. But what separates it from the familiar, yet slightly outdated, PRP (Platelet-Rich Plasma) therapies?

Dr. Gordon Ku recently joined Fresh Members for an insightful webinar to shed light on PRF's pronounced distinction and benefits.

Dr. Gordon emphasised PRF as a comprehensive regenerative tool that contains increased platelet and fibrin concentration compared to PRP (Platelet-Rich Plasma). This makes PRF a potent medium for healing and regeneration, and its unique release mechanisms “slowly release growth factors over time,” whereas PRP releases them quickly.

It is because of this slow release that PRF has proven its worth in regenerating fat pads and treating common aesthetic concerns. This also means that PRF has longer-lasting effects.

The Treatment

A major selling point of PRF is its ease of injection into the subcutaneous fat layer using a cannula.

One of the commonly asked question throughout the session was, “Is it okay to inject with a cannula, for areas that aren't hollow and just for rejuvenation?”

The answer is yes. Depth of injection plays a crucial role in the success of the procedure. Dr. Gordon explained, "The comfort level of the patient will tell you if you're in the right layer or not."

21 Featured Image specs (1200 x 400 px)

The Benefits

The primary advantage of PRF is that it uses your body's cells to enhance your skin's health. Since the treatment is derived from your blood, it is extremely safe. It’s also a great choice for those seeking a natural approach to skin rejuvenation:

  • Collagen Production: The growth factors in PRF stimulate collagen production, which helps reduce fine lines and wrinkles, and improves skin elasticity
  • Natural Healing: Because PRF uses your own blood, there’s no risk of allergic reactions or adverse side effects. This makes it a safe and natural option
  • Minimal Downtime: Unlike more invasive procedures, PRF treatments involve minimal downtime, offering a less intrusive alternative to traditional fillers
  • Versatile Applications: PRF can be used to treat various skin concerns, including acne scars, dark circles under the eyes, fine lines, and overall skin rejuvenation

Even skin conditions like Rosacea, an aggravating red rash across the face, can potentially find relief with PRF treatments.

But the impact of PRF doesn't stop at skin rejuvenation and healing; it has opened up new possibilities in the realm of neurology as well. Dr. Gordon even proposed the potential use of PRF as an anti-inflammatory treatment for seizures.

But like any non-surgical cosmetic procedure, PRF should be implemented with caution. Though vascular occlusion from PRF is extremely rare, it's crucial to have protocols in place. With continued research and recent advancements in applicable techniques, the power of our own platelets holds promising potential for more treatments in the future.

Offering this innovative treatment can open up new avenues for Nurses and Doctors in the field of aesthetics. Given the rising interest in regenerative treatments, PRF sets a new standard for safe, efficient, and effective non-surgical cosmetic procedures. Undoubtedly, PRF is an exciting addition to the world of aesthetics.

Not a Fresh Member? 

Want to learn more about PRF? Your solution is just a call away!

The Future of Wound Healing in Aesthetics
September 13, 2024

The Future of Wound Healing in Aesthetics

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Imagine a world where skin rejuvenates faster and wounds heal with minimal scarring.

Introducing TR Pro+; a hydrogel formulation that is changing the game in tissue repair. This isn't just another skincare product; it’s a scientifically formulated to accelerate healing, enhance skin protection, and optimise cosmetic and medical procedure outcomes.

Tissue Repair, an Australian company founded in 2015, has been making waves in medical aesthetics with its product TR Pro+. The product’s key active ingredient is beta-glucan, derived from everyday baker’s yeast. Over two decades of rigorous scientific research has gone into its ability to modulate the immune response, therefore promoting faster and healthier skin healing.

Screenshot 2024-09-13 at 3.49.58 pm

The Science: Beta-Glucan

Beta-glucan is a polysaccharide found in the cell walls of yeast, algae, bacteria, and certain grains like oats and barley. The beta-glucan used in TR Pro Plus is extracted from baker’s yeast and formulated into a hydrogel. It's a large molecule beta-glucan that penetrates the skin's epidermis and reaches the dermis, where it activates immune cells known as macrophages.

Macrophages are essentially the body’s guard cells. These immune cells recognise the beta-glucan and become activated, producing growth factors and cytokines which aid in skin healing. Unlike smaller beta-glucans, TR Pro Plus maintains its large structure, ensuring effective activation of the product.

"The cooling sensation the hydrogel gives really takes the edge off the pain during treatments like needling. It’s incredibly soothing." - Nurse Charlotte, Tissue Repair.

Beta-glucan has shown promise in closing venous leg ulcers, as evidenced by two phase-two FDA studies. These studies highlighted the gel’s ability to close chronic wounds more effectively than placebo treatments. Currently, the product is undergoing phase-three clinical trials in both Australia and the U.S., aiming to treat 600 patients across these regions.

"We received TGA approval about a month ago, and this endorsement allows us to now reach out broadly to consumers.” - Dr Daryl Reed, Tissue Repair.

Real Results

The product has been a lifesaver for patients dealing with conditions like eczema and post-surgical wounds. For instance, in skin cancer excision cases, patients reported accelerated healing with minimal inflammation when TR Pro+ was applied immediately post-procedure.

Aesthetic Procedures

TR Pro+ is designed not only for wounds but also for aesthetic procedures. Think laser resurfacing, biopsies, injectables and skin needling. “TR Pro Plus is increasingly becoming the go-to post-procedure solution. Charlotte shares, “You can use TR Pro Plus anywhere there is trauma to the skin via heat lasers, needles, or resurfacing chemicals. It’s incredibly versatile.” - Nurse Charlotte, Tissue Repair.

With its powerful combination of real-world efficacy and clinical versatility, TR Pro+ stands as a landmark product in the realm of skin care. Whether dealing with aesthetic treatments or medical procedures, TR Pro+ promises accelerated healing, reduced discomfort, and superior skin quality.

“We know so much about the active ingredient in this aftercare product — probably more than any other on the market at the moment. This isn’t just a claim; it's backed by years of research and real patient results.” - Dr Daryl Reed, Tissue Repair.

Want to offer TR Pro to your patients? Join Fresh!

How to Respond to a VO Case: Hosted by Dr John Holbrook
July 16, 2024

How to Respond to a VO Case: Hosted by Dr John Holbrook

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