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Celebrating the Success of Our Fresh Community
October 30, 2024

Celebrating the Success of Our Fresh Community

The Fresh Clinics Community is a talented global network of aesthetic professionals who share a common goal: to help people look and feel their best. These practitioners are not only skilled in their craft but also compassionate, innovative, and committed to delivering top-notch care. Their success stories are a testament to the impact they have on their patients and the cosmetic industry.

Our Members are the driving force behind Fresh, and we want to highlight some of their recent accomplishments.

Meet Renee

Riding high on success, Renee from Afterglow Aesthetics stands tall among the finalists for the prestigious 2024 Australian Small Business Champion Awards. The award is the ultimate acknowledgment of the vision and perseverance that small businesses across Australia demonstrate.

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Renee started her journey as an experienced Registered Nurse with a background in ICU, ED, and General Practice. Her undeniable talent in aesthetics led her to open Afterglow Aesthetics, a novel, luxury, cosmetic clinic in the Northern suburbs of Adelaide.

Having been voted the 4th Best Cosmetic Nurse in SA 2023, Renee’s passion lies in empowering her patients to enhance their natural beauty, a perfect pair of her technical skills and vision. Her warm, caring personality puts clients at ease, and her commitment to delivering perfect results assures beautiful, natural, and lasting transformations.

Meet Lisa

Lisa from Lisa Rush Skin Clinic has recently been featured in WHO magazine and Time Out, celebrated for her exceptional service and innovative treatments. Since opening her first practice in Woollahra in 2016, Lisa has built a loyal following, with patients flocking to her newest location in Paddington, NSW.

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Lisa's philosophy is simple yet profound: she focuses on the overall health and tone of the skin to produce natural-looking results.

Her renowned treatment, the "Secret Duo" of microneedling RF and erbium glass laser, has garnered significant attention and praise, further cementing her reputation as a leader in aesthetics. Patients appreciate Lisa and her team's warm, informed, and knowledgeable approach, making each visit a delightful experience.

Meet Elisa 

Elisa, the mastermind behind Elisa Grace Med Spa & Boutique, recently made headlines in the local newspaper. Elisa has been recognised for her successful weight loss programs, which have transformed the lives of many in her community.

Her clinic is described as a "premier destination for relaxation, beauty, and wellness in Lampasas, Texas" offering a holistic approach to weight loss that combines cosmetic medicine and nutritional guidance.

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Elisa's dedication to her patients is evident in the personalised care she provides, ensuring each individual receives a tailored treatment plan that addresses their unique needs. Her approach not only helps her clients achieve their weight loss goals but also promotes overall well-being, making her clinic a standout in the industry.

These stories are just a glimpse into the remarkable achievements of our Fresh Community. Our Member’s dedication, innovation, and compassionate care are what set them apart, and we look forward to celebrating many more successes in the future.

At Fresh Clinics, we believe that the success of our members is a reflection of our collective commitment to excellence. We are dedicated to supporting our practitioners with the resources, training, and community they need to thrive. As we continue to grow and evolve, we remain inspired by the incredible work of our Members and the positive impact they have on the lives of their patients.

Not a Fresh Member? You're missing out. Join us today.

A New Approach to Treating Pigmentation
October 30, 2024

A New Approach to Treating Pigmentation

It's an exciting time in the aesthetic industry. Groundbreaking development has given us innovative tools to treat prominent skin concerns, such as pigmentation. Pigmentation disorders are one of the most common dermatological problems that hinder many from showcasing their natural skin.

Dr. Tina Meder, a leading figure in skincare science, recently hosted a webinar for Fresh  Members, introducing Meder’s latest product and breakthrough in pigmentation. 

The Problem With Traditional Treatments

Traditional methods of treating pigmentation, up until now, have often come with their unique set of challenges. These solutions often have a detrimental impact on melanin, the skin's natural protector.

The traditional approach involves destroying melanin to "whiten" the skin which makes it vulnerable to damage. It creates an unpleasant cycle in which the treatments meant to help, inadvertently damage the skin due to this elimination of melanin. Long-term exposure can lead to persistent inflammation, the primary culprit behind increased melanin production, thus worsening the pigmentation.

As Dr. Meder noted, "If you control the inflammation, you control pigmentation." Therefore, it is necessary to calibrate our treatment methods to ensure they do not stimulate inflammation, further propagating pigmentation.

A New Approach

MEDER BEAUTY


Medar’s latest collection, Lumino-Derm, is revolutionizing pigmentation treatment. Comprising a mask and a cream, it aims to treat dark spots and pigmentation in a novel, safe, and effective manner. "It's probably the first product in the world that helps to protect your skin while it brightens," Dr. Medar explained.

Instead of removing melanin, the Lumino-Derm Collection works to restore and maintain the healthy production of melanin. It aims to strike a balance in shades of melanin - for skin types across the spectrum.

At the core of Lumino-Derm’s success is an ingredient known as 'Cysteamine.' Cysteamine is a revolutionary ingredient in skincare, known to convert melanin to a lighter hue, promises a brightening effect on the skin, and has been shown to reduce melasma and dark spots in around 80% of users within eight weeks.

The Lumino-Derm Collection includes a skin-brightening mask packed with peptides, antioxidants, and healthy bacteria to promote brightening, skin health, and maintaining a healthy microbiome. Designed for use once a week, it aids in maintaining results and preventing new pigmentation. On the other hand, the Lumino-Derm cream offers an active treatment plan for existing pigmentation issues. Both these products together present a comprehensive plan for promoting healthy skin.

Thanks to Meder, the approach to pigmentation treatment is changing. Emphasising the importance of maintaining healthy skin, Dr. Meder added, "That's our motto - skin should be healthy and healthy skin means active longevity for the skin." This refreshing perspective is a harbinger of truly innovative skincare options that are safe, effective, and gentle to the skin.

At Fresh Clinics, we remain committed to sharing the latest trends and treatments that empower our Members and spark inspirational discussions about the future of skincare.

Want access to Meder’s Lumino-Derm at competitive pricing? Reach out to our team today, call us, or schedule a time to chat below!

Business Growth with Fresh
October 30, 2024

Business Growth with Fresh

We believe in empowering our community to achieve incredible growth and success. That’s why we have launched our latest initiative:  Business Growth with Fresh; a curated source of training, tools, and tips and tricks that will empower you to set the stage for a successful 2024 and beyond…

From access to industry and business leaders through live webinars, and exclusive training opportunities with suppliers and new products, to connection with key business providers in our expert hub, your business is sure to grow with Fresh.

Kicking off the launch of the initiative in the first of 12 webinars of our Business Growth Webinar Series, we have the ‘Secret CEO’ herself, Suzie Hoitink, CEO of HTNK Advisory. As the pioneer of Clear Complexions and the ‘Secret CEO’ business coach, Suzie knows the importance of truly understanding your business (as explored in this podcast "Startup, Support and Scaling, the Key Ingredients You Need for a Successful Business"). Our first webinar with Suzie will help you uncover skills in interpreting your financial data and metrics and understanding what this data means for the success and growth of your business.

Whether you’re aspiring to create your own business, an established cosmetic nurse, or a med spa owner looking to optimise your operations and stay ahead of the game, our new Business Growth Webinar Series has been designed with you in mind.

These sessions offer a unique opportunity to learn new skills, network with like-minded professionals, and stay ahead of the curve.

You can expect:

  • To learn from industry experts, hand-picked by us - just for you.
  • 30-minute, knowledge-packed sessions
  • Insightful topics like setting strategic plans, marketing your business, and finance fundamentals.
  • A fun, interactive way to network and learn new skills

Whatever your goals may be, our Business Growth Webinar Series will provide you with the knowledge and tools to achieve them. With regular sessions and a new speaker every month, we have you covered. Growth, expansion, and being our best selves are at the heart of Fresh Clinics, so join us and discover why our Business Growth with Fresh is the solution you have been searching for.

As a Fresh Clinics member, you have exclusive access! You do NOT want to miss this webinar.Register now via your workspace!

Not a Fresh Clinics member yet? You can still learn how to help grow your business with the Business Growth with Fresh Masterclass. Take a peak here!

Worried your business isn't succeeding at it's full potential?Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of our Business Growth with Fresh initiatives today.

Brighter Thinking, Smarter Skin: Introducing The Skincare Company
October 28, 2024

Brighter Thinking, Smarter Skin: Introducing The Skincare Company

We are thrilled to announce our latest partnership with The Skincare Company. This marks a significant milestone in our journey toward innovation, sustainability, and success in every aspect. Recently, we hosted an exclusive webinar for Fresh Members, detailing this new collaboration and the numerous benefits it brings.

The session kicked off with a warm welcome from Joanne Auld, an aesthetic professional who openly shared her venture, reflecting on how integrating high-quality skincare products significantly enhanced the overall client experience in her clinic. “Over 16 years ago, I was in your shoes managing and growing my own clinic, which I absolutely adored,” she recalled. Joanne emphasised the powerful synergy between injectable services and cosmeceutical skincare ranges, highlighting how this approach not only increased patient satisfaction but also drove profitability and growth.

The Skincare Company offers a range of skincare products, each meticulously formulated by Professor Colin Barrow, a biotechnology expert. Colin touched on the science behind these powerful formulations, stating, “We try and maximise the efficacy. So we want products that actually work.” He stated the importance of anti-inflammatory ingredients in combating skin disorders, and the proprietary approach of using fewer, more potent ingredients to achieve optimal results.

Colin's expertise isn’t just theoretical; it translates directly into the formulations. He explained, “We want to have a natural turnover of the cells in the skin... This whole process requires the formation of collagen and skin cells.” From Vitamin C serums to innovative peptide formulations, each product is designed to achieve exceptional results, benefiting both clients and clinics alike.

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Joanne also highlighted the brand’s commitment to quality and sustainability. “We ensure that our world-class manufacturing facility is TGA and GMP aligned,” she noted. This ensures not only the highest standards of product quality but also appeals to environmentally conscious consumers who are increasingly aware of their choices.

Fresh Members were introduced to the simplified yet effective six-step skincare routine, ensuring ease of use and patient adherence. “We have the sophistication behind our range, but we've kept the routine really simple for you to be able to upsell to your customers,” Joanne explained. This approach ensures long-term client loyalty and exceptional results.

The session also covered the support system accompanying this partnership. Joanne elaborated on the extensive digital resources available to Fresh Clinics Members, including marketing materials, educational graphics, and seasonal content updates.

The future of skincare is promising, with plans to introduce new products in the ingestible serum and inner wellness category, as well as innovative electronic skincare devices. Joanne expressed her optimism, stating, “We have some really exciting things coming that we'll be able to share  throughout the rest of the year.”

This collaboration shows our commitment to delivering long-term performance and supporting our Members at every step. By integrating The Skincare Company’s products into your practice, you not only elevate the patient experience but also align with a brand dedicated to sustainability, social responsibility, and transformative results.

Not a Fresh Member? 

Want to Offer The Skincare Company in Your Clinic? Join Fresh!

Adapting to Regulatory Changes in Aesthetics
October 28, 2024

Adapting to Regulatory Changes in Aesthetics

The aesthetic industry has recently experienced pivotal changes in advertising regulations. One such evolution has been the regulatory amendments introduced by the Therapeutic Goods Administration (TGA) concerning the advertising of S4 medications. These changes are poised to reshape how clinics communicate their services to consumers. Let's dive into these changes and discuss viable strategies to navigate them.

Understanding the Shift

The TGA's most recent changes centralised the promotion of cosmetic injectables and called into question the direct advertising of S4 medications to consumers. Specifically, traditional terms that clinics utilised such as, 'wrinkle-reducing', 'filler', and 'anti-wrinkle injection' is no longer approved for use. A shift is recommended towards a more consultative approach, for instance, 'our clinic provides consultations.'

In addition, pricing details cannot be openly displayed on websites or social media platforms. As an industry professional, this might have you wondering: "How do we communicate our charges to potential patients?". The solution could be extending the privacy of such information. For instance, consider deploying password-protected pages for individual return patients, or encouraging patients to book a complimentary consultation. This method creates a private communication channel, which does not violate the TGA’s guidelines on advertising.

Let's also address the issue of the use of before and after images in advertising. This form of advertising is now prohibited, particularly when promoting the use of prescription medicine. Admittedly, this can seem challenging, but remember, this transition can be an opportunity to reevaluate and reinvent your promotional strategies.

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Adapting to Changes

When the rules of the game get reset, it's an opportunity to figure out how to play better than anybody else. So, how can we play better? One way is to focus on paying attention to the specifics of the TGA guidelines and conforming accordingly.

Subsequently, the TGA discourages any advertisements directly related to treatments. Therefore, adopt an approach that emphasises solutions for patients over explicit promotion of cosmetic treatments and S4 medications. This subtle but necessary shift in messaging ensures compliance.

The Nursing and Midwifery Board of Australia's document titled 'Regulation of Health Practitioners Performing Non-Surgical Cosmetic Procedures' gives a detailed outlay of these modifications. Most importantly, it offers an opportunity for feedback. If you are not giving feedback, then your voice is not heard. By voicing our thoughts, we can influence decisions, ensuring considerations in the law-making process.

Advocacy and Compliance

Above all, the fundamental goal remains to serve our patients ethically while adjusting to these regulations. The changes imposed by the TGA present an invitation to revamp and rethink our communication strategies. Adapting and finding creative, compliant solutions demonstrates our commitment to our patients.

The community's engagement is instrumental as we navigate the changes. After all, insightful conversations shape guidelines and inspire positive changes. As we continue to work with new guidelines, let's participate in discussions, provide feedback, and shape the future of compliance in the aesthetics industry.

Want to stay at the forefront of compliance? Reach out to our team today, call us, or schedule a time to chat below!

From Stress to Serenity: Recharge with Fresh Clinics
October 28, 2024

From Stress to Serenity: Recharge with Fresh Clinics

At Fresh Clinics, we encourage our community to take time out and invest in themselves. We all lead busy, fast-paced lives and we often get so swept up in everyday tasks and responsibilities, leaving us little or no time to slow down, breathe, and focus on our wellness.

We were recently joined by Courtney, an esteemed meditation and wellness coach, for an in-depth breath work session, and to shed light on the importance of self-care, mindfulness, and meditation.

Courtney kicked off the empowering evening by extending the paramount message of self-care: "I intend that you'll leave feeling like your cup is full and also that you have the tools to help you fill up your cup throughout the busy periods of life." From this invigorating start, she had a simple goal – to make the session a day spa for the mind and nervous system.

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One of the highlights of Courtney’s webinar was the introduction of mindfulness resets encompassing daily, monthly, and yearly actions. These resets are flexible and designed to fit seamlessly into our daily routines. Whether it’s taking a five-minute break to breathe mindfully during the day, indulging in a long, restorative bath once a month, or planning a stress-free, work-free holiday once a year, these resets are about making self-care a regular part of our lives.

The breath work session with Courtney took our Members through a deeply calming meditation process, which many found both eye-opening and transformative. "My whole body was tense, and I didn't realise. I am going to take more time to reflect to support and regulate my nervous system." - Fresh Clinics Member.

This emphasis on self-care isn't solely Courtney’s mission though; at Fresh Clinics, we resonate with the same sentiments. We understand that our community is filled with incredible Nurses juggling businesses, families, and responsibilities. That's why we believe it’s important that we encourage our Members and staff to prioritise self-care and regularly indulge in small acts of mindfulness to support not only success but well-being. We even have a designated wellness area every year at our Fresh Life conference.

Self-care and mindfulness aren't just "nice to have" - they're vital components of a balanced, fulfilling life. So, let's not forget to pause, breathe, and take it all in. After all, our well-being isn't a race, but a lifelong journey. Let's keep our cups filled together - one mindful moment at a time.

Check out Courtney's incredible breath work session below.

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Member Spotlight: By Alexa Aesthetics
October 28, 2024

Member Spotlight: By Alexa Aesthetics

Are you ready to be inspired? Meet Alexa, the dynamic Fresh Member behind 'By Alexa Aesthetics'.

A Passion for Cosmetic Nursing

Not only does Alexa see a career in aesthetics as a potent tool for self-confidence, but she is also showing others how they can enjoy the same benefits with Fresh Clinics.

Alexa's journey into cosmetic nursing started six years ago when she saw a gap in the industry. Having initially worked in a paediatric emergency hospital, she loved her job but felt her skills could make an even more significant impact on the aesthetics industry. 

There weren't many cosmetic nurses in her area then, and she saw an opportunity to bridge this gap and, most importantly, help individuals feel more confident in their own skin.

Her passion for cosmetics isn't just about bridging industry gaps though - it's about the indescribable feeling she gets when her patients walk out of her clinic with renewed confidence. Alexa's expertise ranges from treating the skin to performing non-surgical cosmetic procedures. 

Those joyful moments when clients say, "I'm so happy with the results," makes the journey worthwhile for her.

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Why Fresh Clinics?

Alexa's choice to collaborate with Fresh Clinics was inspired by the rave reviews from peers who had independently associated with us. She took the plunge and opted for Fresh Clinics over other prescribing companies, an adventure she says she's never regretted. 

The warmth of the Fresh Clinics community, embodied by the supportive policies, compliance, and advanced training captivated her.

For someone carving her path, the assurance of being backed by a compliant partner is vital. At Fresh Clinics, she not only found compliance but also empowerment.

Alexa's experience is an inspiration for aesthetic nurses looking for both independence and community. Her story shows that dedication, hard work, and with Fresh Clinics by your side, you'll have the support, resources, and community you need for a satisfying and enduring career in cosmetic nursing.

So, why not consider joining the Fresh Clinics community like Alexa?

Reach out to our team today, call us, or schedule a time to chat below.

Mastering Laser and IPL Devices
October 28, 2024

Mastering Laser and IPL Devices

Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.

This month's Business Growth Webinar Series by Fresh Clinics, hosted by skin expert Steph Yalda, focused on the differences and applications of laser and IPL (Intense Pulsed Light) devices, and how they can boost the revenue and profitability of cosmetic clinics.

Meet Steph: Your Guide to Advanced Skin Treatments

Business Development Manager and Dermal Therapist, Steph, with over two decades of experience in the aesthetics industry, has been transforming skin and sharing valuable knowledge for years. "I started as a humble beauty therapist at seventeen, and my career has progressed ever since," she shared. Now, she works with our Members to demystify laser and IPL treatments, guiding them through these powerful devices.

Why Choose Laser or IPL?

One of the key takeaways from the Business Growth session was understanding when and why to opt for laser or IPL treatments.

Laser: Precision and Power

Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. "With laser, you have a very high level of precision," Steph explained. This makes laser devices ideal for treatments like:

  • Hair removal
  • Vascular lesion treatment
  • Tattoo removal

IPL: Versatility and Broad Coverage

IPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. "What's great about IPL is you can address many concerns in one session," Steph said. IPL can effectively treat:

  • Pigmented Lesions
  • Vascular Conditions
  • Skin Rejuvenation
  • Acne

Steph highlighted the importance of both technologies, noting that "you can have just an IPL device in your clinic because it will cover such a range of different treatments."

Key Considerations for Implementing Laser and IPL

Introducing these devices into your clinic requires careful planning and understanding of the technology. Steph emphasised a few critical points:

Safety First

Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments.

For most devices, Steph recommends attending in-person training. "Go to the in-person training sessions, because you will be so much better and have a better understanding of how the device works."

Treatment Planning

A clear treatment plan tailored to each patient's needs is crucial. "Understanding the treatment journey of your patient and what you are trying to treat and why is how you make this a success," Steph advised.

Real Results & Revenue Potential

Steph shared impressive before-and-after photos demonstrating the effectiveness of these treatments. From reducing pigmentation and vascular lesions to significantly improving acne scars, the results speak volumes about the potential these devices hold.

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Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.

Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.

To discuss device options or explore what training is on offer for these devices, talk to your Account Manager, or speak with our Customer Success Team on becoming a Fresh Member.

Not a Fresh Member? Join Today!

Is The Fresh Life Worth It?
October 28, 2024

Is The Fresh Life Worth It?

What if we told you that the cost of learning and networking with industry leaders is only $433 a day? The Fresh Life is an investment that promises to transform your career in ways you never imagined.

Imagine three insightful days filled with keynotes, networking opportunities, nourishing meals, and the chance to interact with our sponsors up close and personal. But that's just the beginning. 

Meeting brands face-to-face, getting hands-on with the latest products, indulging in wellness activities, and having in-depth discussions with KOLs over a casual blueberry muffin? It’s all possible at The Fresh Life. 

The potential for professional growth at The Fresh Life is limitless. Enhance your skills, learn new treatments, or introduce innovative products to your clinic – all of which can significantly boost your revenue.

As a cosmetic nurse, you’re required to complete a certain number of professional development hours each year, so why not do it in the surrounds of Byron Bay, at a conference that lives and breathes the aesthetic industry?

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Consider the success stories of our speakers - learning to integrate just one new product into your offerings could double your income. For instance, one of our speakers and Fresh Member grew her business from hundreds of thousands to millions in just a few years by introducing energy-based devices and skincare.

Better yet, you’ll hear her story and business tips straight from the stage this year. 

Show your patients that you’re committed to learning and bringing new skills to the table. Today’s consumers are hungry for expert opinions and results. Show them that you invest in yourself to invest in them too.

Your tickets to The Fresh Life may also be eligible for potential tax benefits and offsets. Reach out to your accountant to explore this further.

Are you ready to transform your career at The Fresh Life?