Last weekend, the Fresh Clinics Team attended another NSS (Non-Surgical Symposium) on the Gold Coast - an annual highlight on the medical aesthetics calendar.
As always, it was a valuable opportunity to connect with peers, hear from leading voices in the industry, and reflect on the direction our profession is heading.
Here are some of the key insights and takeaways our team brought home from NSS 2025:
Ahpra & TGA regulatory guidelines
Significant updates were shared around compliance, particularly from AHPRA and TGA representatives. A few key takeaways:
Diversity & inclusivity
Several sessions explored how clinicians can strengthen greater inclusivity, particularly around gender identity and neurodivergence. A standout statistic shared was that 60% of nurses avoid certain patient questions out of fear of saying the wrong thing.
From adding non-binary options on intake forms to asking open-ended questions like “What’s your idea of beauty?” and “How do you view yourself?”, speakers highlighted the importance of creating safe, respectful spaces for all patients.
Marketing & community engagement
Dr Kristy Kostalas and Fresh Trainer, Agnes Dube, shared practical ways clinics can embed community engagement into their business model. With marketing restrictions continuing to limit traditional promotion, many clinicians are finding value in being seen to give back, whether by sponsoring local sports teams, partnering with charities, or supporting local events.
As traditional marketing becomes more restricted, the consultation process has become the most powerful point of connection with patients. Speakers emphasised the importance of creating a calm, personalised, and informative experience, not just for treatment planning, but for building long-term trust.
Hybrid clinics
There was discussion around the emergence of hybrid clinics, where services such as skin cancer checks, general medicine, preventive medicine, and aesthetics sit under one roof. It’s a patient-centric model that speaks to the evolving expectations of health, wellness, and convenience.
NSS 2025 reinforced that the aesthetics industry is evolving quickly, and that success now hinges not just on clinical skill, but on the ability to navigate compliance, communicate with purpose, and connect with patients and communities in more meaningful ways.
It was incredibly rewarding to hear from many attendees, including nurses, clinic owners, and pharmaceutical partners, who shared their appreciation for the support Fresh Clinics is providing, particularly in Queensland. There was strong engagement with our data-led presentation on the State of Medical Aesthetics Report, and it was clear the insights resonated across the room.
We’re proud to be part of these important conversations and to continue supporting our network to stay informed, compliant, and empowered.
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