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Imagine having an outstanding off-site medical director who provides on-demand clinical oversight while you focus on running your med spa. We’ve made that a reality for countless clinics, and we can do it for you, too.

Finding a medical director for your med spa

For compliance reasons, your med spa must have a medical director. They’re heavily involved as you set up your clinic and provide vital clinical oversight and support in your day-to-day operations. 

But a skilled medical director can be expensive and hard to find. Once you’re established, there isn’t always enough work to keep an in-house medical director fully occupied. Perhaps that’s why they can tend to go beyond the boundaries of their role, causing headaches for your business.

At Fresh Clinics, we understand those frustrations. And we’ve found the right balance of oversight, without overreaching, to support your med spa.

How does it work?

1. Initial call
Tell us about your clinic and needs.

2. Match with a medical director
We match you with a skilled medical director who is experienced in the types of procedures you offer. Each director covers up to 10 clinics, and because their role is off-site, they won’t get in your hair!

3. On-call support
Your medical director is on-call whenever you need clinical advice or support using our HIPAA-compliant (and free!) EMR.

4. Experience the benefits
Enjoy the confidence that your med spa is compliant with swift access to quick, HIPAA-compliant good-faith exams (GFEs). You’ll also have the freedom to run your business your way, with consistent clinical oversight from a highly capable and dependable medical director who wants your business to thrive.

What does it cost?

If you hire your own in-house medical director, you’ll probably pay them at least $3,000 a month. If you try other companies, they may ask for an ongoing share of your revenue. That might not sound much initially, but it could cost you a fortune as you grow. The Fresh way is better. 

You simply pay a monthly subscription fee based on your med spa needs. That’s it. It’s refreshingly easy.

Medical director credentials
Our medical directors are all board-certified and bring many years of clinical experience. Each director has been chosen for their expertise in cosmetic medicine, their understanding of compliance, and their ability to support independent clinics. They stay up to date with regulations and best practice, so you can feel confident knowing you’re in safe hands.

From our community

Trusted by thousands of cosmetic professionals.

Keep your med spa compliant without the stress.

Access cutting-edge tools that make securing and working with a medical director simple and frustration-free.

Ready to take the first step? Contact Fresh today!

FAQs

What do med spa medical directors do?
You need a medical director to legally offer medical treatments. They are responsible for overseeing all medical procedures provided at your med spa, performing good-faith exams, supervising your medical staff, offering clinical guidance, and signing any required documents. They also play a key role in ensuring compliance, maintaining policies and procedures, and supporting patient safety at all times.
How do I find the legal requirements for med spas in Texas?
To ensure your clinic is following all the regulatory requirements in Texas for a medical spa, you’ll need to consult a lawyer. Generally speaking, there are laws that make medical oversight mandatory, and specific licenses you’ll need to operate. This is overseen by three medical associations: the Texas Medical Board (TMB), the Texas Department of Licensing and Regulation (TDLR), and the Texas Department of State Health Services (DSHS). Many spa owners partner with medical director companies or a recruitment agency to stay ahead of changing rules and stay compliant.
What counts as the “practice of medicine” in a med spa setting?
Any treatment that affects the structure of your patient’s body is considered the practice of medicine. This includes anti-wrinkle treatments, Botox, fillers, laser treatments, microneedling, PRP, or IV hydration treatment. It’s important to know what is considered the practice of medicine, as it must always be overseen by a qualified medical professional with a clear medical direction.
Can any doctor be a director at a med spa?
No, not any doctor can be a medical director. You’ll need someone with an active, unrestricted medical license in the state who is qualified to oversee the specific treatments your spa offers. The best experienced medical directors have a proven track record, strong soft skills, and solid leadership skills that align with the needs of aesthetic medicine clinics.
Can a nurse open a med spa without a medical director?
In most states, including Texas, a medical director is required to legally operate a medical spa. So no, a nurse cannot open a med spa without a medical director. 
You can, however, partner with Fresh Clinics to find a suitable medical director to open your med spa. We help connect you with directors for your med business who understand regulatory compliance and have worked in medical aesthetics.
What is a good faith exam (GFE)?
A GFE is a quick check-up done before treatments like anti-wrinkle injections, Botox, fillers, or IV drips to make sure the patient is a good fit for the procedure.
It’s done by a doctor or nurse practitioner to ensure the treatment is safe for the person receiving it. It generally covers the patient’s  health history, allergies, and specific questions depending on the treatment. It’s also a legal requirement in many states, including Texas.
Do all states require medical oversight for aesthetic treatments?
Most states do, but the exact rules vary. In many states, medical treatments like anti-wrinkle injections, Botox, fillers, and laser need to be overseen by a licensed medical doctor. Some states allow nurse practitioners or collaborative physicians to take the lead under certain conditions, depending on their scope of practice. Always check your state’s board regulations before you explore offering a new service, or work with management service organizations that specialize in providing medical oversight and helping healthcare organizations stay compliant.
What will happen if my clinic doesn’t have a medical director?
If you're offering medical treatments without a medical director, you're putting yourself, your business, and your patients at serious risk. You could face fines, lose your license, and be forced to shut down. In states like Texas, it’s considered medical practice without proper oversight, which is illegal and can have severe consequences. It can also jeopardize your malpractice insurance, damage your reputation, and limit your ability to deliver high-quality care. 

For Sue, owner of Bella Complexion, running a compliant and streamlined clinic is just as important as delivering high-quality treatments.

With years of experience in cosmetic medicine, she knows that staying on top of industry regulations can be overwhelming, especially as a solo operator.  That’s why Sue has been a Fresh Clinics member since 2017, relying on our platform to ensure compliance, efficiency, and access to medical support when it matters most.

A seamless, compliant system

With Fresh Clinics, Sue doesn’t worry about compliance slipping through the cracks. Everything is organised and accessible, from monthly compliance checks in the Fresh platform to streamlined digital consent forms, the digital Drugbook, real-time patient documentation, and aftercare.

“You just feel that you're compliant with all of the changes that are happening. If AHPRA knocked on my door, I know that everything is covered,” she explains.  For Sue, the Fresh Clinics system is not just a convenience – it’s peace of mind.
 
“As a single operator, it’s nice to have an app that makes my life so easy. I monitor the fridge, I have all my emergency drugs in place, and the patient speaks to the doctor as well. There’s no nook or cranny for them to pick on.”

But, even with the best practices in place, complications can happen…

A subtle sign with significant implications

Last year, Sue experienced her first vascular occlusion in 12 years.

“I took extra special care – aspirated the syringe, counted to ten, injected slowly, kept moving the needle. Everything looked great, and the patient was happy.”  Twelve hours later, though, Sue noticed a subtle change.

“She had a little bruise, nothing major, but when I saw the photo, my heart sank. Over the next little while, I could see it developing. It followed a reticular pattern up to her temple and down to her jawline.”

Calling Fresh Clinics for help

Immediately, Sue called Fresh Clinics’ medical team.

“I explained the situation, and we got on a call with the doctor. We dissolved it with Hyalase, and she ended up needing 10 rounds. Without quick action, she could have had necrosis or even, in a worst-case scenario, blindness.”

Having Dr John Holbrook, one of Australia’s most experienced aesthetic doctors, on the case made all the difference, says Sue.

“There was no panic on his side. He’s so experienced that he remained calm, focused, and conscientious. When you work with doctors who aren’t comfortable with emergencies, they can get stressed and react poorly – but with Fresh, you’re in safe hands.”

Managing complaints with confidence

If adverse events are an unavoidable part of healthcare, so too are complaints.  When a patient complains about the treatment you’ve provided, it can be upsetting and unnerving. It makes you question yourself.

One of the many good things about the Fresh platform is that it can help to keep you compliant, ensuring you’ve followed the appropriate treatment protocols, gained consent, documented everything, and provided proper aftercare.

That meant a great deal to Sue when she received a complaint from a patient. Under other circumstances, Sue would have panicked, but thanks to Fresh, she was confident she'd followed all the appropriate procedures at the time. She calmly contacted Fresh, and they located the documentation she needed to show that she had done her job properly and followed all necessary steps for appropriate treatment and thorough aftercare.

Why Fresh Clinics is a must-have for solo practitioners

Sue believes that no cosmetic nurse should try to navigate compliance or manage complications alone.

“You don’t know what you don’t know. You can be as confident as you like, but when something happens, you realise how important it is to have support,” she says.

With Fresh Clinics, Sue has a structured, compliant, and stress-free system that helps her focus on what she loves most – helping her clients age well on their own terms.  Summing up her view of Fresh Clinics, Sue says, “It’s a very polished service, and I love being part of it.”

If you want to feel confident, compliant, and fully supported in your cosmetic practice, join Fresh Clinics today.

As more people seek subtle, non-invasive ways to enhance their appearance, the med spa industry is projected to soar from its $74 billion in 2025 to over $100 billion by 2029.

While opening a med spa can be enriching, given the industry's rapid growth, it requires careful planning, industry knowledge, and compliance with medical regulations.

If you're considering starting a med spa, this article covers everything you need to know to get started, with practical tips to help you plan, launch, and attract patients.

Step 1: Build a plan and research the market

Before you dive into the logistics, it's important to have a clear vision of what you want your med spa to be. Defining your niche will help you create a strong brand identity and attract the right patients.

Here are three elements you’ll want to have clearly defined before you get started:

• Target audience: Try to get into the mind of your ideal patient and what they’re looking for. Are you focused on injectables, skin treatments, or advanced devices? Are you offering a no-frills, affordable service, or a luxurious experience for busy patients who want to unwind? Your services, pricing, and setup should all match the persona of the people you want to walk through the door.
• Competitive analysis: Search online for other med spas in your area. What services do they offer? What isn’t offered? Pinpoint gaps in the market you can fill or ways to differentiate your brand.  For example, if there are plenty of clinics offering a wide range of services, your clinic could niche down on being the best place for injectables or hair removal. 
  
• Business planning:  Once you’ve determined the direction you want to take your spa, you can create your business plan. This should include your market research, a competitor analysis, and financial projections (more on financial projections soon). A well-thought-out business plan will help guide your decisions and secure financing if needed. Once you have your plan, you’ll need to ensure that everything you intend to do is legally compliant.

Step 2: Understand licensing, compliance, and medical oversight

Before you open your doors, your med spa must be fully compliant, both legally and operationally.

Here are the five basics you’ll need to understand to navigate this:

• Business structure: You’ll need to choose a way to structure your business in a way that suits your needs. Two common choices are an LLC or an S Corp.  You’ll also want to keep in mind that most states follow CPOM rules, which means that non-physicians can’t directly profit from medical treatments. This doesn’t mean you can’t start your med spa; it just means you’ll need to connect with a Management Services Organization (MSO). An MSO handles the non-clinical side of your business, so that the medical side stays under the supervision of a licensed professional, while you focus on running the business.
• Licenses and permits:  Every state has different legal requirements, so you’ll need to check your local laws. This will affect which licenses are required and who, and with what accreditations, can legally perform the treatments at your med spa. Working with a provider like Fresh Clinics helps you get the paperwork right from the start, taking a huge weight off your shoulders.
  
• Medical oversight:  A Good Faith Exam (GFE) is something your med spa needs to do for patient safety. It’s a medical consultation done before treatment, and only qualified professionals like physicians, PAs, or nurse practitioners can perform them.
• HIPAA and OSHA compliance: The Health Insurance Portability and Accountability Act, better known as HIPAA, protects patient information from being shared without consent. Managing this data securely isn’t optional; it’s a legal requirement.  You'll also need to meet OSHA standards to ensure a safe, professional working environment for your staff.
• Insurance: It’s important to protect your business with the right insurance. At minimum, you’ll need to have professional liability, general liability, and workers’ compensation insurance. Most insurance providers will have plans specifically designed for aesthetic services.  Now that you’ve covered your legal bases, you can develop a plan for funding, budgeting, and maintaining the financial health of your med spa.
  

Step 3: Build a plan for long-term profitability

You’ve got the vision, the compliance, and the groundwork. Next, you need to ensure your plan will be profitable.

• Startup costs: Setting up a new business, especially a med spa, comes with significant upfront costs. This is your initial investment, which will return dividends in the years to come. To start, you’ll need treatment equipment, an interior build-out, rent, medical supplies, software, staff training, insurance, and marketing. This can add up quickly, so defining your budget at the start will help you feel confident about what you can and can’t invest in initially.
• Funding options:  There are a few ways to fund your med spa. You could use personal savings, a business loan, or outside investment. Each one comes with trade-offs. If you’re planning to borrow money or pitch to investors, you’ll need to show them exactly how your business will work and why it’s worth backing. It’s a good idea to speak to a financial advisor to figure out what funding suits your situation best.
• Profitability:  Med spas can be hugely profitable, but the level of profitability and how long it takes to get there won’t be the same for every business. Your profit will depend on things like location, costs, pricing, and how well you bring in and keep patients. Services like injectables, laser treatments, body contouring, and skin-tightening packages tend to offer the best margins, especially when they’re booked as part of a treatment plan.
• Patient retention:  Getting patients through the door is one thing, but getting them to come back is what builds your business. Patients are more likely to return when they trust your care, feel good about their results, and have a consistent experience. They’re also more likely to refer friends, which is a free and effective form of marketing. A strong financial plan isn’t only about the initial launch, it’s about long-term sustainability. Now, let’s look at the practical logistics of opening your med spa.
  

Step 4: Location, setup, and equipment

Where you open and the equipment you use will shape both your client experience and daily operations.

Here are some decisions you’ll need to make before you open your med spa:

• Choosing a location:  Look for a space that’s within your price range, accessible, and close to your ideal patients.  Consider parking, surrounding businesses, and whether the area fits your brand. If you're targeting suburban areas, you’ll want plenty of parking and a quieter setting. If you’re aiming for professionals, choose a spot near office buildings so they can pop in after work or during their lunch break.
• Med spa design:  Your layout should feel calm and professional. Chaotic or overly playful spaces can make clients feel uneasy, especially in a medical setting where it’s all about trust. Your space should feel comfortable, meet health and safety standards, and support a smooth workflow for your team. Consider providing comfortable seating in the waiting room, low-volume calming music, a designated area for returning medical forms to your staff, or light reading options.
• Equipment and supplies:  Choose quality equipment you can trust. Cheap devices might cut it short-term, but they’re more likely to fail or give your patients inconsistent results. This will ultimately cost you money, as patients will seek better results elsewhere. Stick with suppliers that are well-known and recommended in the industry.
• Software and systems:  In addition to treatment equipment, consider the software you’ll use to manage your business. From medical directorship to electronic medical records (EMR), having the right technology in place will streamline operations and help you stay organized. On top of having the right equipment, you’ll want to hire the best people. Let’s discuss how you can hire and develop staff.

Step 5: Hiring and training staff

Your team plays a huge role in the success of your med spa, both in delivering safe treatments and building trust with patients. Here are some tips for hiring the right staff and developing them.

• Hiring qualified staff:  Everyone on your team must be properly licensed and experienced in the treatments they deliver. That includes nurses, doctors, or other medical professionals who are legally allowed to perform or supervise services like injectables and laser treatments. You can’t have someone unqualified even holding the equipment while your nurse steps out. Which is why it is so important to make sure you and your team know exactly what’s required in your state to avoid legal trouble.
• Comprehensive training:  Even experienced staff still need a proper onboarding to work in your space. Every member of your team should feel confident using your equipment, following your protocols, and knowing exactly how you want things done. The clinical side is only half the equation. It’s also about how patients are welcomed, how questions are addressed, and the consistency of care you provide. Patients will come back for great results, but just as often, they return because they felt understood and looked after. Once your team is in place and trained, the next step is to attract patients and build your brand. Let’s explore how to get started with marketing your med spa.

Step 6: Marketing and acquisition

Once you’re set up and ready to receive patients, you’ll need a plan to get them in the door. Here are three of the most common ways med spa businesses attract and retain patients. clients.

• Brand identity:  You want to have a strong, consistent brand. Your logo, website, and social media should all reflect the look and feel of your space. A professional, polished image builds trust even before patients walk in. Having an active social media also signals to potential patients that you’re still in business, even if you don’t get a huge amount of engagement.
• Digital marketing:  There are a million places you could start with digital marketing. It's best to put your budget towards bringing patients to the place you’ve already invested time in. If you already have a curated social media profile, consider paying for social ads. If it’s your new, beautiful website, try Google Ads. On these platforms, you can share the results you’ve achieved, testimonials, behind-the-scenes content, and special offers. When you have a customer's attention, be clear about what their next step should be, such as directing them to book a consultation.
• Patient relationships: The best marketing is word of mouth. Great service, thoughtful touches, and consistent care can turn first-time visitors into loyal advocates.  Especially for more intensive procedures, make sure to follow up with a friendly email or text to check in. These little details go a long way to make your patients feel appreciated and keep you top of mind when they are looking to book their next appointment. Once your med spa is up and running, you can start to look at best practices to ensure you get the best results from your business.
  

Best practices for running a safe, successful med spa

Starting a med spa takes time, focus, and a serious level of responsibility. Once you’re operational, these are the practices that will keep things running smoothly and your patients safe.

Keep your medical director involved: They’re not just there for the paperwork. Your medical director should be actively involved, reviewing protocols, supporting your team, and being available when issues come up.

Commit to ongoing training: This industry moves quickly. Ongoing training keeps your team confident, up to date, and ready to deliver the kind of care patients trust.

Put safety first, always: Every decision should start here. Shortcuts, unclear steps, or staff who aren’t properly trained can do real damage to your patients and your reputation.

Stay in control of your schedule: Packed days don’t mean productive ones. Build in buffer time for consults, cleaning, and follow-ups so your team isn’t rushed and your patients feel looked after.

Starting a med spa is a big step, but with the right planning and support, it can be a rewarding and sustainable business.  Remember, you don't have to navigate this journey alone. Fresh Clinics has helped med spas get up and running across the U.S., with particular expertise in Texas and Pennsylvania.

Ready to take the first step? Contact Fresh today!

FAQs

What is a med spa?
A med spa is a mix between a medical clinic and a day spa. They offer treatments like injectables (anti-wrinkle treatments, fillers), laser services, body sculpting, skin therapies like Hydrafacials, and more. All these procedures are performed under the supervision of a medical professional. It’s where the power of modern medicine meets the beauty industry.
Do I need a medical license to own a med spa?
Not necessarily, ownership requirements vary by state. In many cases, non-physicians can’t own the medical side of the business but can operate through a Management Service Organization (MSO).
What is the American Med Spa Association (AMSA)?
The AMSA offers industry updates, compliance support, and business consulting services to medical spa owners and practice managers. They’re a helpful resource when you’re new to navigating the rules and regulations. 
Is it possible to lease the equipment instead of buying it?
Yes. Leasing equipment is an option to help lower your startup costs, but buying the equipment may offer better value in the long term. Either way, work with reputable suppliers and check what’s included in the contract.

It’s no secret that artificial intelligence is becoming a part of everyday business. From writing captions to planning your content calendar, AI can help make marketing easier, faster, and more efficient.

But let’s be clear: AI isn’t here to replace you or your clinic’s unique brand voice. What it can do is help you save time and stay consistent, so you can focus more on patient care and outcomes.

AI = Your new marketing assistant

The most successful clinics are using AI to write better emails, shape messaging for patients’ needs, and automate repetitive admin tasks. It’s not about losing the human touch, it’s about using tools that give you more time to be present for your patients.

You’re still the expert. AI just helps with the heavy lifting behind the scenes.

Your 90-day AI refresh plan for your business

Treat your marketing like you treat skin—it needs regular TLC to stay glowing. Here’s your every-90-days marketing check-in. Every quarter, take a moment to reflect on:

• Your mission: What change are you helping your patients make?
• Your ideal patient: Who are they, and what are they looking for?
• Your point of difference: Why would someone choose you over another clinic?
• Your strengths: Where can AI support you, and where is your personal touch essential?

Think of it like a quarterly skin check-up, but for your marketing.

No matter how good AI gets, patients will always want a real human connection. They want to feel safe, heard, and understood, and that’s something that can’t be automated. Use AI to draft your email, but you add the warmth. Use it to auto-send birthday messages, but follow up with a personal message or check-in. 

And remember: behind every open rate, every click, and every conversion... is a human being who trusts you with their face. Marketing isn’t optional - it’s a core part of growing a successful business. And learning how to do it well is one of the most valuable skills you can build.

Fresh Clinics Members get exclusive access to The Clever Bunch, a 12-week marketing mentoring program run by international marketing experts at Basic Bananas.

Not a Fresh Clinics Member? Chat with our team today.

In a rapidly shifting industry where new competitors, products, and regulatory changes are rewriting the rules, growth alone isn’t enough. You can’t control change. But you can build a business that’s ready for it.

As we approach The Fresh Life 2025, the theme 'Thrive' invites us to explore the depths of resilience, smart growth, differentiation, and longevity. It’s about strategic, intentional success that stands the test of time, even when the rules keep changing.

This year, we're done with just surviving. It’s time to think bigger. To build stronger. To thrive.

What it means to Thrive

Thriving is growth with purpose. It's about creating businesses that are not only successful today, but are also designed to lead the future of aesthetics tomorrow.

At The Fresh Life 2025, we’ll be diving into what it takes to thrive:

• Resilience by design
  True resilience is about strong foundations, smart decision-making, and having a clear direction so your business can adapt and evolve without losing its way.
• Strategic growth
  At The Fresh Life, you’ll learn how to grow intentionally, making the right moves at the right time, with a clear vision for where you want your business to go.
• Differentiation that matters
  Positioning is not just about being different; it's about being relevant. You also need to communicate that difference in a way that your patients can feel.
• Retention that works
  Real success isn’t just about attracting new patients - it’s also about keeping them. We’ll be exploring loyalty strategies that turn first visits into lifelong relationships and satisfaction for your patients, without relying on endless promotions or discounting your value.
• Real local impact
  Forget big ad budgets. Thriving businesses are those that understand their communities, tap into local insights, and build strong reputations that no amount of advertising can buy.

Why ‘Thrive?’

Think of a palm tree. It doesn’t just survive in harsh conditions; it thrives in them. Flexible under pressure. Rooted deep for strength. Designed to grow exactly where others struggle.

At The Fresh Life 2025, we’re building businesses that embody that same philosophy: Strong, strategic, adaptable, and flourishing.

This year’s Fresh Life will be filled with masterclasses, expert panels, and real-world strategies that will help you build a business that’s not just bigger — it’s better, smarter, and stronger than ever before.

Don't miss your chance to THRIVE. Tickets to The Fresh Life 2025 are now on sale -  secure your spot here!

In a rapidly shifting industry where new competitors, products, and regulatory changes are rewriting the rules, growth alone isn’t enough. You can’t control change. But you can build a business that’s ready for it.

As we approach The Fresh Life 2025, the theme 'Thrive' invites us to explore the depths of resilience, smart growth, differentiation, and longevity. It’s about strategic, intentional success that stands the test of time, even when the rules keep changing.

This year, we're done with just surviving. It’s time to think bigger. To build stronger. To thrive.

Now in its fourth year, The Fresh Life has become known for three things that make all the difference:

What it means to Thrive

Thriving is growth with purpose. It's about creating businesses that are not only successful today, but are also designed to lead the future of aesthetics tomorrow.

At The Fresh Life 2025, we’ll be diving into what it takes to thrive:

• Resilience by design
  True resilience is about strong foundations, smart decision-making, and having a clear direction so your business can adapt and evolve without losing its way.
• Strategic growth
  At The Fresh Life, you’ll learn how to grow intentionally, making the right moves at the right time, with a clear vision for where you want your business to go.
• Differentiation that matters
  Positioning is not just about being different; it's about being relevant. You also need to communicate that difference in a way that your patients can feel.
• Retention that works
  Real success isn’t just about attracting new patients - it’s also about keeping them. We’ll be exploring loyalty strategies that turn first visits into lifelong relationships and satisfaction for your patients, without relying on endless promotions or discounting your value.
• Real local impact
  Forget big ad budgets. Thriving businesses are those that understand their communities, tap into local insights, and build strong reputations that no amount of advertising can buy.
  

Why ‘Thrive?’

Think of a palm tree. It doesn’t just survive in harsh conditions; it thrives in them. Flexible under pressure. Rooted deep for strength. Designed to grow exactly where others struggle.

At The Fresh Life 2025, we’re building businesses that embody that same philosophy: Strong, strategic, adaptable, and flourishing.

This year’s Fresh Life will be filled with masterclasses, expert panels, and real-world strategies that will help you build a business that’s not just bigger — it’s better, smarter, and stronger than ever before.

Don't miss your chance to THRIVE. Tickets to The Fresh Life 2025 are now on sale -  secure your spot here!

Australia’s most-loved aesthetics conference is back - bigger, bolder, and better than ever.

The Fresh Life returns to Brisbane’s Howard Smith Wharves from September 2-4, this year built around the evolving needs of cosmetic nurses, clinic owners, and aesthetic professionals.

Whether you're new to the industry or looking to refine your skills, The Fresh Life is the one event on your calendar where you’ll walk away recharged, reconnected, and ready to grow.

Now in its fourth year, The Fresh Life has become known for three things that make all the difference:

1.  Clinical confidence through hands-on learning

You’ll leave with real, practical skills. Learn from expert-led demonstrations and structured protocols designed to build your confidence, improve patient outcomes, and expand your capabilities - all in a supportive environment where it’s safe to ask questions and try new things.

2.  Business growth strategies that work

From patient journey design to team building, you’ll hear from those who’ve done it - and are ready to share how. You’ll walk away with tips you can implement the same day.

3. Real talk and meaningful connections

We don’t shy away from the big conversations: regulatory changes, professional autonomy, and ethical patient care. Join panel discussions that are honest, practical, and empowering.

At The Fresh Life, you’re more than just an attendee. We’ve crafted this conference to feel like an extension of your support network, where traditional industry boundaries fade, and your voice is always heard. This is your space to grow, connect, and feel empowered. You’ll leave with new skills and the confidence and community to support you long after the event ends.

Real results from The Fresh Life 2024

Meet Rachel and Ashlea, the founders of Santé Skin Boutique in Western Australia. Their clinic is known for celebrating real people, real skin, and real results.

Attending The Fresh Life 2024 was a defining moment for the duo. As first-time attendees, they arrived eager to expand their knowledge and bring fresh insights back to their clinic. What they didn’t expect was just how transformative the experience would be.

“

The Fresh Life was a huge milestone for us - our very first aesthetics conference - and it did not disappoint! We went in looking to learn new skills and techniques, but we walked away with so much more.

The real highlight was the connections we made. Being a small business owner can sometimes feel isolating, so stepping into such a welcoming and inspiring community was everything. The Fresh family made us feel right at home, and being surrounded by industry leaders, expert speakers, and incredibly talented nurses left us beyond inspired.”

One of the most impactful takeaways for Rachel and Ashlea was the power of the consultation process. Inspired by Mike Clague’s session on enhancing patient satisfaction, they saw an opportunity to take their customer journey to the next level.

From this, they created the ‘Santé Skin Edition’ - a personalised consultation tool designed to guide patients on their skin journey. This includes a customised ‘Skin Regime’ with at-home skincare recommendations and a ‘Skin Schedule’ outlining in-clinic treatments tailored to their skin goals.

“The response has been amazing! Patients love having a clear, personalised plan they can take home and reference, and for us, it’s been a game-changer in improving patient retention and encouraging pre-booked treatments. Simple, effective, and transformative - just how we like it.”

For those considering attending The Fresh Life 2025, they have one piece of advice: “Go in with an open mind and be ready to be inspired - it’s an experience that will change the way you work, think, and connect in this industry.”

Tickets to The Fresh Life 2025 are now on sale. Don’t miss your moment -  secure your spot here.

Are you searching for the next groundbreaking innovation in skincare to offer to your patients?

Welcome to the world of exosomes, the tiny yet mighty cellular communicators revolutionising skin quality.

During a recent Fresh Clinics webinar, expert trainer Rajdi Gemeri, a registered nurse and owner of Pause Mediclinic explored the science behind exosomes, their clinical applications, and how practitioners can integrate them into their clinics.

What are Exosomes?

Exosomes are tiny extracellular vesicles that play a crucial role in cell communication. They carry proteins, lipids, and nucleic acids as molecular messengers that promote skin regeneration, collagen production, and overall tissue repair.

"I like to explain exosomes to my patients as ‘text messages for your skin,’ sending signals to behave optimally," explained Rajdi.

Unlike traditional growth factors used in skincare, exosomes offer a more advanced, targeted approach by delivering bioactive materials directly to skin cells, resulting in stronger, healthier, and more resilient skin.

Bringing exosomes to your practice

The versatility of exosome therapy allows it to be seamlessly incorporated into existing treatments. Exosomes are most effective when combined with procedures that create microchannels in the skin, allowing deeper penetration:

1. Micro-needling: When combined with micro-needling, exosomes penetrate the skin more effectively, enhancing their regenerative effects. The micro-needling process creates tiny channels that allow exosomes to deliver deeper into the skin layers, resulting in improved texture, reduced pore size, and a reduction in pigmentation. 
2. Energy-Based Devices: Exosomes can be applied post-treatment for those with access to lasers or radiofrequency devices. They accelerate healing, reduce downtime, and act as an anti-inflammatory.

One of the greatest advantages of exosomes is their simplicity of use. Clinicians can add exosome therapy to existing treatments without extending session times.

"If you're already offering micro-needling or laser treatments, adding exosomes is a natural next step. It enhances results, improves patient satisfaction, and increases your service value,” Rajdi shared.

Patients are becoming more educated and are actively seeking non-invasive, regenerative treatments. Clinics that offer exosome therapy set themselves apart in an increasingly competitive market.

Rajdi’s advice is clear: "Don't overthink it. Just go with it and watch the magic happen."

The future of skincare is here. Want to incorporate exosomes into your clinic? Reach out to our team today, call us, or schedule a time to chat below. 

Retail isn't just reserved for department stores or beauty boutiques. In fact, integrating retail products in your aesthetic clinic can significantly enhance patient outcomes, add to your revenue, and offer a competitive advantage.

A tailored approach to treatments not only enhances patient outcomes but also creates opportunities to introduce complementary products and services. By personalising recommendations based on individual needs, clinics can build trust and improve patient satisfaction, making them more likely to explore additional offerings. Patients are already investing in their skin; guiding them toward the right products ensures they achieve the best possible results.

Patient Outcomes

Patients come to your clinic seeking solutions for their skin concerns, and the products they use at home play an important role in maintaining results. 80% of a patient's outcomes come from their at-home routine. By offering retail products tailored to skin concerns, you empower patients to extend the benefits of your treatments, and encourage them to come back.

Overcoming the Hesitation to Sell

Many practitioners feel uncomfortable selling retail products, fearing it will seem pushy or take time away from treatments. However, retailing should be seen as an extension of patient care rather than a sales pitch.

Strategies to make retail feel natural:

• Position retail as part of treatment plan: Frame product recommendations as essential for post-treatment care and long-term results
• Use the right language: Features are the factual aspects of a product - ingredients, clinical data, etc. Benefits, on the other hand, answer the question, "What's in it for me?" For instance, instead of just stating that a serum contains Vitamin C, highlight that it will brighten their skin, reduce pigmentation, and give them a radiant glow
• Integrate retail into the consultation: Introduce products early in the conversation rather than at checkout, making them feel like a natural part of the process
• Leverage trust: Unlike a walk-in at a department store, your patients have invested time and trust in your expertise. Recommending products that align with their treatments will reinforce this trust

Retail as a Revenue Stream

Retail offers a profitable revenue stream with minimal effort. Unlike aesthetic treatments, retail sales generate income even when you’re not in the clinic. Successful clinics integrate e-commerce, allowing patients to repurchase products online, which in return creates a passive income.

Start thinking beyond treatments and embrace retail as a powerful tool for growth.

At Fresh Clinics, we support our members in building successful businesses, including strategies for seamless retail integration. If you're ready to take your clinic to the next level, reach out to our team today, call us, or schedule a time to chat below.