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Over the weekend, reports emerged about three individuals in NSW being hospitalised after receiving botulinum toxin treatments. Notably, the treatments were done at residential premises by a non-healthcare practitioner with an unapproved variant of botulinum toxin.

The cases of botulism have sparked widespread concern and once again placed the aesthetics industry under scrutiny.

As expected, this has caused concern within the industry and among the public. However, while stories like this grab attention, they often fail to distinguish between illegal operators and highly trained, compliant medical professionals who prioritise patient safety.

While these incidents are alarming, they highlight the importance of regulatory compliance, training, and choosing authorised providers for cosmetic treatments.

What is Botulism?

In an aesthetic context, botulism can occur if a sufficiently large dose of botulinum toxin is inadvertently administered. When a patient is injected with TGA-approved products (Dysport, Xeomin, Letybo, Nuceiva, and Botox are all approved for use in Australia by the TGA) by trained healthcare practitioners, developing botulism from cosmetic injectables is exceedingly rare.

The doses of these products used in aesthetics are generally not large enough to cause systemic symptoms and botulism, which can include:

• Progressive weakness, particularly in the area of injections
  
• Difficulty swallowing
• Drooping eyelids
• Blurred or double vision
• Difficulty breathing
  

The unfortunate reality is that incidents like these can occur when unqualified individuals administer treatments without proper training or oversight. These unregistered individuals pose significant risks to those receiving treatments and often, as is the current case in NSW use non-TGA-approved or counterfeit products, improper dosing, and unsanitary conditions - all of which can lead to devastating severe complications including botulism.

Tips for Practitioners to Maintain Compliance 

Fresh Clinics works with and advocates for practitioners in the industry to uphold the highest standard of safety and care.  Some of the key actions that cosmetic nurses and doctors should follow to maintain compliance include:

• Using TGA-approved S4 medications, including those approved products mentioned above (these can be sourced through Fresh Clinics)
• Completing quarterly clinic compliance checks
• Holding the correct council permits, and insurance, and maintaining up-to-date training
• Keeping emergency S4 medications on site
• Holding the correct poisons permits
• Maintaining Ahpra registration

Staying Updated on Compliance with Dr John Delaney and Dr John Holbrook

What Patients Should Look Out For

We encourage anyone considering aesthetic treatments to verify the qualifications of their practitioner and avoid risky, cheaper alternatives.

As Dr Jeremy McAnulty from NSW Health stated in the recent reports, botulism, while rare, can have life-threatening consequences. This is why it is vital for patients to:

• Verify that their practitioner is qualified and registered with Ahpra
• Ensure treatments are conducted in a clinical setting
• Avoid unregulated "home jobs" or discounted services that may compromise safety
  

Fresh Clinics’ Dedication to Compliance and Safety

Fresh Clinics works tirelessly to maintain the highest standards of compliance and safety across every practitioner in our network.

We work exclusively with trained, licensed nurses and doctors who adhere to Australian regulatory requirements, including Ahpra,  Therapeutic Goods Administration (TGA) state Departments of Health, and local council standards and requirements.

Every treatment authorised with Fresh Clinics is overseen by qualified medical doctors, ensuring that patients receive the care they can trust.

Our Members operate under strict compliance protocols, supported by software and systems designed to ensure patient safety and quality care:

• Medical Directorship: Every treatment is supported by medical oversight, ensuring that all procedures are clinically appropriate and safe
• Regulated Products: Our Members exclusively use TGA-approved S4 medications where sourced through Fresh Clinics
• Complication Management: Should a complication arise, our doctors are available 24/7 to provide immediate advice and intervention
  

Fresh Clinics is the trusted partner for safe and compliant aesthetic treatments. We provide end-to-end support, from seamless telehealth consultations and regulatory compliance to complication management and training.

For patients, this means peace of mind knowing their treatments are performed by skilled professionals operating within a regulated framework. For practitioners, it means having the tools, knowledge, and support to thrive in a complex and evolving industry.

If you have questions about compliance or need support, reach out to our team today, call us, or schedule a time to chat below. 

We know the past few weeks have been incredibly challenging for our Fresh Clinics community in Northern NSW and Queensland as you navigate the aftermath of Ex-Tropical Cyclone Alfred. Many of you have faced business disruptions, clinic closures, and financial strain due to this disaster. As always, Fresh Clinics is committed to keeping you informed, ensuring you have access to the financial resources and support available to help you move forward.

The Australian Government has announced disaster relief for individuals, workers, and businesses impacted by Cyclone Alfred. Below, we've outlined the key support measures you may be eligible for.

Disaster Recovery Allowance (DRA)

The Disaster Recovery Allowance provides up to 13 weeks of income support for eligible workers and sole traders who have lost income due to Cyclone Alfred. This is designed to help cover financial shortfalls as you recover and rebuild.

Who is eligible?

To qualify for the DRA, you must:

✔️ Live or work in a declared disaster area

✔️ Have lost some or all of your income due to the cyclone

✔️ Have an income that has fallen below the Australian weekly average as a result of the disaster

Declared Disaster Areas

The DRA is available for individuals and businesses in the following regions:

Queensland – 14 Local Government Areas:

• Brisbane
• Fraser Coast
• Gold Coast
• Gympie
• Ipswich
• Lockyer Valley
• Logan
• Moreton Bay
• Noosa
• Redland
• Scenic Rim
• Somerset
• Southern Downs
• Sunshine Coast

New South Wales – 17 Local Government Areas:

• Armidale
• Ballina
• Bellingen
• Byron
• Clarence Valley
• Coffs Harbour
• Dungog
• Glen Innes Severn
• Kempsey
• Kyogle
• Lismore
• Mid-Coast
• Nambucca
• Port Macquarie-Hastings
• Richmond
• Tenterfield
• Tweed
• Lord Howe Island (including nearby islands within a 3-nautical-mile radius)

How to Apply

📅 Applications open Thursday, 13 March 2025, at 2:00 PM local time

• Check your eligibility: Before applying, visit the Services Australia website to confirm your eligibility. 
• Submit your claim: The easiest way to apply is online through myGov. 
• Need help? Call the Australian Government Emergency Information Line at 180 22 66 for assistance.

Additional Support for Queensland and NSW Residents

Beyond federal assistance, both Queensland and NSW governments have announced additional support measures for affected individuals, businesses, and communities.

Queensland: Financial aid is available for those directly impacted by Cyclone Alfred. 

👉 Learn more: Queensland Government Support

New South Wales: A Natural Disaster Declaration has been made, allowing residents, businesses, and primary producers to access financial relief. 

👉 Learn more: NSW Government Support

Fresh Clinics is Here for You

At Fresh Clinics, we know the resilience of our community is unmatched, but we also understand the emotional and financial toll a disaster like this can take. If you've been affected, we encourage you to explore these financial relief options and reach out if you need support.

If you or someone you know has been impacted, please share this information to ensure our community gets the assistance it needs. Fresh Clinics is here to support you so please reach out to your Account Manager should you need it

At Fresh Clinics, we understand the importance of staying compliant with the latest TGA advertising guidelines while effectively marketing your cosmetic services. The TGA's recent updates prohibit indirect references to prescription medicines, including terms like "anti-wrinkle injections" and "dermal fillers." 

Let's explore how you can attract new patients while adhering to these guidelines.

1. Service Descriptions

Instead of mentioning specific treatments, emphasise the benefits of your services. For example: “Our clinic provides treatments designed for wrinkle and facial volume concerns.” This approach highlights the outcomes patients can expect without referencing S4 medications.

2. Leverage Educational Content

Educating your patients can establish your business as a trusted partner in the industry. Create blog posts, videos, or social media content that explains what your patients can expect, like creating a blog post around “what to expect during your first consultation.”

3. It’s All in the Consult

Encourage potential patients to book a consultation to discuss their treatments with you. This allows you to provide personalised advice and discuss treatment options in a compliant manner. 

4. Engage on Social Media

While certain terms and before and after images are prohibited on social media, you can still engage with potential patients by sharing things like tips for healthy skin, seasonal updates, clinic events, and training, without the mention of S4 medications.

5. The Power of Word-of-Mouth

Word-of-mouth remains one of the most effective marketing strategies, especially in the cosmetic industry. You can leverage it by encouraging referrals to current patients, creating a loyalty program, and building connections with the local community.

6. Additional Services 

To increase revenue and attract a broader patient base, consider offering other skin treatments that are compliant with TGA regulations and can be advertised openly, like Skin Needling, Chemical Peels, and Laser Treatments.

Navigating the TGA guidelines can be complicated, but with the right strategies, you can effectively market your services while staying compliant. Focus on the benefits of your consultations, educate your patients, and consider expanding your service offering. By doing so, you'll attract new patients and grow your business within the regulatory framework.

For more detailed guidance on compliance, refer to our article here.

Fresh Clinics’ much-anticipated Freshly Plated event returned in 2025 with a powerful theme: Celebrating Beauty, Empowerment, and Success. 

Held across four states in Australia simultaneously, this exclusive evening, hosted in partnership with Hugel, brought together learning, dining, and a sense of community among Fresh Members.

Aligning with International Women’s Day, this year’s Freshly Plated embraced the global IWD campaign, Accelerate Action. With data showing that at the current rate of progress, full gender parity won’t be reached until 2158, the call to action is clear: Women in business must be supported in their growth and success. This event reflected that mission, celebrating the incredible contributions of women in the aesthetics industry. 

Connection Across Australia

A key part of Freshly Plated’s magic is its unique blend of education and community. Each event featured a keynote speaker, a carefully curated family-style feast prepared by private chefs, and the opportunity to network with fellow practitioners:

• Perth: Inneke Box – With a strong anatomical and scientific approach, Inneke focuses on patient education to empower individuals in their aesthetic journeys
• Sydney: Dr Sadaf Salehi – The founder of Drcosmetist, Dr Salehi combines her passion for aesthetics with a commitment to patient confidence and well-being
• Adelaide: Theresa Lawrence – A former medical-surgical and anaesthetic nurse turned cosmetic injector, Theresa blends creativity with clinically proven procedures
• Melbourne: Olivia Feldtmann – With a background in anaesthetics and experience alongside Australian plastic surgeons, Olivia specialises in enhancing natural beauty

Queensland Event Cancellation

Unfortunately, due to Tropical Cyclone Alfred, the Freshly Plated event in Queensland had to be canceled. With the safety of attendees as a top priority, Fresh Clinics and Hugel made the difficult decision to reschedule a special online event rather than put guests at risk.

Empowering Women in Aesthetic Medicine

Beyond the discussions and networking opportunities, this year’s presentation took a moment to recognise the larger impact of women in aesthetics. The industry is predominantly driven by women, with over 60% of beauty-related businesses globally owned by female entrepreneurs.

In Australia, the injectables market is projected to grow from AU$4.2 billion in 2023 to AU$5.7 billion by 2025, fueled by increasing demand and an aging population.

The session also encouraged attendees to reflect on their career paths with prompts like:

• What does success look like to you?
• What are you willing (or not willing) to sacrifice for your goals?
• How do you want to feel throughout your journey?

A Shift in Beauty

Another key theme of the session was the evolving perception of beauty. Today’s clients are shifting away from societal pressure and instead seeking self-care, authenticity, and confidence-building treatments. Cosmetic injectors play a crucial role in guiding patients toward natural, ethical, and holistic treatment plans that align with their individual goals rather than rigid beauty standards.

We also acknowledge the men who joined us at Freshly Plated. Their support and allyship play a vital role in a more inclusive and empowered industry for all. Thank you for standing with us in celebrating education, success, and community.

Freshly Plated continues to be a powerful celebration of education, community, and empowerment in the cosmetic industry. As the event grows each year, Fresh Clinics remains committed to providing spaces where Members can connect, learn, and advance the future of aesthetics together.

Want to attend the next Freshly Plated event? Reach out to our team today, call us, or schedule a time to chat below. 

Meet Samantha, or Sam as she’s affectionately known - the inspiring Founder and Owner of Antidote Cosmetic Studio in Melbourne.

Sam’s career began over 10 years ago in anesthetics, recovery, and medical-surgical nursing. Her experience in these high-pressure environments provided her with the perfect foundation to enter the world of aesthetics in 2017.

Her love for helping others look and feel their best led her to pursue cosmetic treatments and open her own business.

“I’ve been nursing for 10 years now,” Sam says. “I started cosmetics in 2017, and eventually, I started my own business.”

In 2020, Sam founded Antidote Cosmetic Studio, a space dedicated to helping patients achieve a natural, refreshed appearance - like they’ve just returned from a relaxing holiday. Her philosophy is centred around enhancing her patients’ natural beauty rather than drastically changing their appearance.

At Antidote, Sam tailors each treatment to the individual, focusing on subtle yet effective approaches to anti-wrinkle and dermal filler treatments. Each patient receives a meticulous assessment and consultation to ensure their results align with their goals.

Taking the bold step to build her own brand was outside her comfort zone, but she hasn’t looked back since.

What Sam loves most about her work is seeing the transformation in her patients. “I love my job because it doesn’t feel like a job,” Sam says. “I get to see my patients every day and get to know them. I also get to boost their confidence.” 

Why Fresh Clinics?

Starting her own business was a big step, and Sam credits Fresh Clinics with helping her along the way.

“I don’t think I could have done it without the help from Fresh Clinics,” she says. From providing essential tools to offering ongoing support, Fresh Clinics has been there to help Sam grow her practice.

“It’s been so fun - they’re so supportive of me and my goals as a cosmetic nurse,” Sam says.

We’re proud to have Sam as a Member of Fresh Clinics and can’t wait to see what she does next!

Watch the full interview with Nurse Sam here.

Reach out to our team today, call us, or schedule a time to chat below.

In the fast-paced world of aesthetics, a secret weapon separates the good from the great - consultative mastery.

With nearly two decades of industry expertise, Suzie Hoitink, business coach and industry leader, recently shed light on the power of effective consultation and treatment planning with Fresh Members.

Suzie ventured into the cosmetic industry with Clear Complexions Clinics, the first initiative of its kind in Australia. "We started with very humble beginnings, a 60 square meter clinic," Susie recalled. The initial focus was treating conditions like acne, rosacea, and melasma. However, as the industry evolved, so did the clinic's services, expanding to include treatments for patients seeking anti-aging solutions.

Clear Complexions grew exponentially, boasting six clinics by 2017, with over 70 staff members, mostly nurses and doctors. This success story proves the significance of structured consultation processes and effective treatment plans. It isn’t just about having the best technology or the fanciest treatments; it's about understanding your customer’s needs and using systematic processes to ensure every patient leaves satisfied.

"The difference between a good clinician and a great clinician is actually their consultative skill," Suzie asserts. She highlighted that while clinical skills are essential, the ability to connect with patients and understand their needs is the true differentiator among competitors.

Understanding Your Patients

Suzie identified two primary patient groups in the aesthetic industry: needs-based patients and wants-based patients.

• Needs-Based: These are individuals with problematic skin conditions, seeking control over their skin health. They are educated about their conditions and expect you to be equally knowledgeable
• Wants-Based: This group is focused on anti-aging and can be further divided into three subgroups:
  Preventers: Typically younger patients wanting to get ahead of the aging curve
  Preservers: Often perimenopausal women noticing significant changes in their skin and wanting to maintain their appearance
  Reversers: Usually older patients aiming to restore aspects of their youth
  

Understanding these demographics allows you to tailor your consultation and treatment plans more effectively.

Consistency is key to creating a loyal patient base and achieving positive clinical outcomes. Suzie introduced the concept of the "prescriptive cycle," a systematic approach to treatment planning that ensures every patient receives consistent care.

The Prescriptive Cycle Breakdown

1. Seeding the Need: During consultations, it's important to mention potential treatments subtly. "Seeding the need is about saying... well if we are treating around that crow's feet area... I think you should start using a vitamin B3 or a vitamin A eye cream as well," Suzie explained
2. Comprehensive Assessment: Suzie's method of assessing a patient involves the 6-4-2 rule: six areas of wrinkles, four areas of volume, and two areas of skin. This thorough assessment ensures no aspect of the patient's skin condition is overlooked. "If you see it, say it.”
3. Treatment Phase: "Full prescriptions every client, every time" is Suzie's mantra. She believes in providing detailed treatment and skincare plans. "Our duty of care is to provide results safely... but also to give our expert advice.”
4. Five-Minute Reviews: Regular reviews can help maintain the efficacy of treatment plans. Suzie highlighted the importance of accountability, stating, “See patients every three months... to assess the treatment and skincare ensuring that I'm accountable for those results."
5. Review and Replan: At the end of the three months, conduct a thorough review and create a new treatment plan

To achieve this approach, certain tools and processes are important to consider:

• Standard Operating Procedures (SOPs): Detailed guidelines for every treatment ensuring every clinician performs procedures uniformly
• Clinical Pathways: Specific treatment and skincare prescriptions for various conditions, aligned with a three-month treatment plan
• Treatment and Skincare Plans: Personalised plans detailing the treatments and products for each patient

Overcoming Common Challenges 

One of the toughest challenges in this industry is handling patient objections, whether about time, cost, or skepticism. Suzie provided a simple yet effective strategy: the open-ended question. When a patient voices an objection, respond with empathy and an open-ended question, such as, "I understand. What can you do?" which opens the door for patients to express their limitations and find workable solutions.

Tactics to Increase Conversion

• Stress Accountability: Emphasise that you will be assessing results and are accountable for their success
• Risk Reversal: Ensure patients know they can come back if they are not 100% happy with the treatment or skincare products
• Utilise "I" Statements: Position yourself as the expert by using statements like, "I need you to use this product for the best results."

Metrics such as consultation conversion rates, average appointment values, and patient retention rates should be monitored to gauge success. Clinics that have adopted these strategies have seen significant improvements in these areas, demonstrating the efficacy of a well-implemented consultation and treatment planning process.

By mastering the art of consultation, implementing systematic processes, and effectively managing objections, clinics can improve patient outcomes and drive business success. As Suzie’ insights revealed, it all starts with a conversation - a conversation that can turn a one-time visitor into a lifelong patient.

“Collagen - it’s the glue that holds everything together.” - Rachael Finch, Founder of Kissed Earth.

This simple metaphor, spoken during a webinar hosted for Fresh Members, encapsulates collagen's role in our bodies.

As the most abundant protein, collagen is found in every part of our anatomy, from our skin, hair, and nails to bones, joints, ligaments, and even our digestive tract.

Rachael Finch and her husband Michael didn’t set out to create a wellness or collagen brand. Far from it - years ago, they were partners on the dance floor of “Dancing With the Stars.” Little did they know that their chemistry would lead to love and marriage and a business venture that would change their lives.

"We went on this quest,” Rachael shared, “and we had worked in the wellness and health industry for 10-12 years. We were very fortunate to have really good relationships with some of the best health experts across the country.” This ultimately led to the creation of Kissed Earth in 2019. The range has rapidly expanded from collagen supplements to protein powders to meet various health needs.

The Collagen Craze: Bovine vs. Marine

The natural production of collagen slows down as we age, making supplementation a beneficial option. However, not all collagen is created equal. A key distinction exists between bovine (cow) and marine (fish) collagen:

• Bovine Collagen: Contains types 1 and 3 collagen, which support the skin, hair, nails, bones, joints, ligaments, and more. It's the preferred choice for comprehensive benefits
• Marine Collagen: Contains only type 1 collagen, which is primarily beneficial for skin, hair, and nails. It's an excellent option for those who prefer non-cow-derived products due to ethical, religious, or personal reasons

Hydrolysed vs. Non-Hydrolysed Collagen

Another aspect of collagen supplementation is understanding the difference between hydrolysed and non-hydrolysed collagen. Hydrolysed collagen peptides are the purest form, broken down into small amino acids that the body can easily absorb. The processing and sourcing of collagen significantly affect its quality, potency, and effectiveness.

Rachael emphasised the importance of ethically sourcing their products. For instance, their flagship product, bovine collagen, is derived from the German company Gelita, known for its pure, premium-grade peptides.

Real Case Studies 

From clearing adult acne and reducing the appearance of scars to substantial hair regrowth in a young girl suffering from alopecia, the case studies shared were impactful. As Rachael put it, "It's not just about the clear skin, it's about the confidence that this evokes and the self-belief and that self-worth that just comes with clear skin and better results overall."

• Elle: Over 12 weeks, Elle saw remarkable improvements in her adult acne and acne-scarring, regaining her confidence
• Chloe: In just four weeks, Chloe's red facial dots significantly diminished, enhancing her self-esteem
• Summer: A 10-year-old with Alopecia experienced hair regrowth within 11 weeks, thanks to Brilliance collagen, transforming her school life and personal confidence
• Nikki: Planned for a surgical eye lift, Nikki instead saw dramatic improvements in her skin tone and texture from using Kissed Earth products

Making Informed Choices

Rachael’s advice for consumers is simple: do your research. “It's really important to do your research on where you're purchasing your collagen from. It doesn't have to be from us, but just making sure that when you are having a look you're really paying attention to the finer details."

If you’re considering introducing collagen into your clinic, here are some takeaways:

• Choose High-Quality Collagen: Look for hydrolysed collagen peptides from reputable sources
• Understand Your Needs: Determine whether bovine or marine collagen is more suitable for your patient's specific health goals
• Trial the Products: Experiment with different types and forms of collagen to see what works best
• Consistency is Key: Regular use is essential for seeing the best results

As they continue to expand their product range and reach, the impact of Kissed Earth’s approach to wellness is set to grow even further. They maintain their presence in department stores and independent boutiques while consciously avoiding discount pharmacies to preserve the premium value of their products.

Interested in introducing collagen supplements to your practice?

Reach out to our team today, call us, or schedule a time to chat below. 

At Fresh Clinics, skin is always in!

In our recent education session led by Iola, Director, and Founder of REVEAL, with over 30 years in the industry, our Members experienced a deep-dive into the science of skin. 

The webinar empowered our Nurses to understand skin types, common skin conditions, key ingredients, and the essential role of skin care in aesthetic medicine.

The Canvas: Skin Types and Conditions

Our skin, the body's largest organ, plays many roles from offering protection and regulating temperature to providing sensory perception. Skin care in cosmetic medicine begins with acknowledging these roles and considering the skin as the canvas for any aesthetic procedure.

According to Iola, differentiating between skin types and conditions is vital. While skin types remain fairly constant throughout our lives, conditions can vary based on various circumstances, like environmental stress and diet.

Aging, hyperpigmentation, wrinkles, and acne are common conditions treated in cosmetic clinics, bringing our focus toward achieving balanced, healthy skin, characterised by a balanced microbiome and efficient cell turnover.

During the session, Iola reiterated: "The skin is the canvas. It is the most important thing we need to address in addressing the client's overall aesthetic."

Key Ingredients: The Power-Players

Ingredients are the heroes that drive skin care products' efficacy. Revealing the power players in skin care, Iola reminded us that "Vitamin A is the gold standard when it comes to treating photo-aging, improving wrinkles, and also helping to loosen any congestion in the skin." Notably, Vitamin A works best when used at night and exhibits improved effectiveness when coupled with retinol.

Emphasising the importance of a well-rounded skin care routine, Iola also highlighted the equally important roles of vitamins B and C. While vitamin C primarily acts as an antioxidant protecting the skin from free radical damage, vitamin B, particularly niacinamide, plays multiple roles in skin care.

The Role of Skin care in Aesthetic Medicine

A lesson to be remembered from the webinar is that skin care is not just about cosmetics; it's about holistic skin health. As Iola outlined, using skin care along with other treatments can substantially improve outcomes, especially concerning pigment inhibitors, and aging.

Consistency, patient preferences, initial responses, and even considering dopamine receptors' impact are important factors when recommending skin care.

"We are looking at a reduction in wrinkles and pigment in the skin," stated Iola, underscoring the most desired outcomes in aesthetic medicine.

Understanding skin and its complexities is an ongoing learning process. As cosmetic professionals, staying updated gives us the chance to empower our patients with incredible consultations and treatments.

Together, we will continue to explore trends, technologies, and knowledge in the ever-evolving world of skin care.

Thinking of joining Fresh?

Reach out to our team today, call us, or schedule a time to chat below.

The festive season is almost here, and it’s one of the busiest - and most exciting - times of the year for aesthetics. Patients rush to get their treatments done before holidays, family gatherings, and end-of-year celebrations.

To ensure your clinic thrives during this bustling period, we’ve got some tips on getting ‘Christmas-ready.’

Step 1: Develop Your Festive Plan

What does a successful holiday season look like for your business? Maybe it’s full appointment books, gift voucher sales, or a busy yet stress-free team. Take some time to map out a strategy for your clinic that keeps your goals on track.

Think back to what worked well last year - and what didn’t. Repeat the winning strategies and learn from anything that missed the mark - small tweaks to previous initiatives could turn them into successes this year.

Your plan should also include steps to achieve your goals. Want to sell more gift sets? Book more appointments? Consider offering Christmas discounts or extending your opening hours for a short period to accommodate patients. They will appreciate that you’re going the extra mile to accommodate them.

Step 2: Stock Up and Stay Ahead

Imagine the holiday rush in full swing, and you’re running low on your most popular products or consumables. Avoid this by reviewing your stock levels now and placing orders early, focusing on high-demand items.

Not only will this prevent disruptions, but having extra stock ensures you can accommodate last-minute bookings.

Step 3: Encourage Advance Bookings

The key to managing the holiday rush? Encourage patients to book their appointments early. Start promoting pre-holiday bookings now to avoid disappointment. This will help you manage your calendar, ensuring your patients secure their preferred times without the stress of last-minute bookings.

It’s also the perfect time to rebook your customers for their next 2-3 appointments. Remind them of the importance of maintaining their results post-holiday season, and help fill your books through the quieter months of the year.

Step 4: Deck the Halls (and Your Clinic)

Don’t be afraid to get into the holiday spirit! Think decorations and scented candles or holiday music. These cozy touches can make your space feel more inviting and encourage patients to share their experiences on social media.

Consider combining popular treatments or offering pre-packaged skincare sets that make the perfect last-minute gifts and introduce new patients to your business. Better yet? Theme each one with a touch of Christmas.

You could also reward your regulars with tokens of appreciation, like a small discount or complimentary samples, to get them through your shutdown period.

Finish the Year on a High

By getting organised early and focusing on patient and staff satisfaction, you’ll set the stage for a successful festive period - and a great start to the new year.

So pull out the decorations and prepare to make this holiday season your most successful yet!