Featured Articles
When regulatory warnings become reality
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
A registered nurse has been banned from practice for two years after administering Schedule 4 medicines without a valid medical consultation or prescription, and for continuing to practise while suspended. The findings are confronting, but they’re also an opportunity to learn, reflect, and improve our own practices.
As Spa & Clinic noted, the decision sends “a clear signal that Ahpra and the National Boards are no longer tolerating breaches that have long concerned regulators.” That signal matters for every cosmetic injector in Australia.
According to the tribunal findings, the practitioner administered restricted medicines without authorisation, falsified clinical records, and continued treating patients despite regulatory restrictions. The tribunal determined this behaviour constituted professional misconduct and highlighted the importance of deterrence, both for the practitioner involved and for the wider industry.
Ahpra CEO, Justin Untersteiner, reinforced this shift:
“We will leave no stone unturned to investigate and take action against practitioners who do the wrong thing.”
For years, Australia’s aesthetic industry has operated in an environment where expectations have been tightening, but enforcement has been inconsistent. That era has now ended.
This case reinforces several non-negotiables:
- Patient Safety is paramount.
- Schedule 4 medicines must only be administered following an appropriate medical consultation, and all medications must have a valid prescription in place for the patient.
- Medicines must be supplied to the authorised practitioner, stored, and administered in accordance with state and territory regulations.
- Clinical records must be accurate, complete, and truthful.
- Any Aphra registration conditions and suspensions must be strictly followed.
When a medication is not supplied by the prescribing provider, the chain of custody is compromised, creating uncertainty regarding the medication's origin and accountability. In such instances, practitioners cannot assume clinical responsibility for the safety, integrity, or efficacy of products they did not procure or oversee.
In the event of an adverse clinical reaction, audit, or complaint, clear and accurate records are critical. They provide transparency around the supply, prescribing, and administration of the medication, and protect both patient safety and the practitioner/s involved.
These are not administrative details, but the professional standards expected of every healthcare practitioner. They are fundamental patient safety obligations, and failing to uphold them carries serious consequences.
At Fresh Clinics, our mission has always been to support nurses to build sustainable, compliant aesthetic practices — backed by education, systems, and clinical governance that stand up to scrutiny.
This moment matters for our industry. It’s an opportunity to raise standards, protect patients, and ensure aesthetic medicine remains a respected, trusted profession.
Read the full Spa & Clinic article here.
Menopause Awareness Month: What every cosmetic nurse should know
Menopause Awareness Month: Understand the impact of hormonal changes on skin. Learn how aesthetic nurses can better support patients during this transition.
This Menopause Awareness Month, we sat down with Dr Izzy Sillar to talk about something that affects every woman, but is still so often overlooked: menopause.
For women, menopause isn’t just a hormonal shift. It’s a whole-body transition that affects skin, mood, sleep, energy, and confidence. And for cosmetic nurses, it’s an opportunity to change how women experience this stage of life.
“Perimenopause and menopause… is a clinical diagnosis. We don’t actually rely on blood tests or serum markers… It’s based on the clinical picture.” - Dr Izzy.
That one shift in mindset can change how you consult, treat, and support patients who are 40+ in your aesthetic clinic.
Perimenopause vs. Menopause
“Menopause is diagnosed as being 12 months since their last menstrual period. And perimenopause is less than 12 months, where we’re seeing changes in the menstrual cycle.”
Dr Izzy outlined a typical trajectory:
- Mid–late 30s: testosterone trends down.
- Early 40s: progesterone declines.
- Mid-40s onward: estrogen drops.
As estrogen falls, cycles often space out or go missing. Skin can feel thinner, joints ache (hands, knees, lower back), and patients frequently report the “middle-aged spread.”
“When we lose estrogen… our fibroblasts become dysregulated… This can translate to skin becoming thinner, [and] joints… more sore. It’s really common… to gain weight around the tummy… even when eating well and exercising."
Why this matters in aesthetics
For too long, menopause has been underdiagnosed and undertreated.
“Currently, 85% of women are mismanaged for a condition that affects 100% of women by age 55.”
By adding women’s health pathways to your practice, you’re helping to close a major gap in medicine. You’re saying: we see you, and your experience matters.
"We have safe ways to manage this in conjunction with lifestyle… and it’s absolutely a woman’s right to have access to this.” - Dr Izzy.
Untreated symptoms aren’t just inconvenient.
“Heart attacks become the third biggest killer for women [not on appropriate therapy]. Fragility hip fractures… 75%… are in fact women… small falls shouldn’t be something that is going to take their life.”
Connecting patients to competent care is essential to preventive health.
Ready to support your patients holistically?
“Position yourself as more than an injector — become a guide.”
If you’re a Fresh Clinics member, you can access Fresh Health and start referring today. Not yet a member? Get in touch and we’ll show you how to integrate safe, modern women’s health support into your clinic.
Why Clinical Excellence Drives Success
Why clinical excellence drives sustainable success: Discover how prioritizing patient safety and high standards builds a loyal client base and profitable clinic.
In today’s booming aesthetics industry, clinics are popping up on every corner. Many chase growth with ads, discounts, and quick-win marketing tactics. But the truth is: the fastest-growing businesses aren’t the ones spending the most on ads — they’re the ones delivering the best patient outcomes.
At Fresh Clinics, we’ve supported more than 2,000 nurses and doctors in building thriving practices. The data is clear: clinical excellence is the #1 driver of clinic growth. Why? Because excellence fuels patient trust, and trust fuels referrals.
In this article, we’ll share:
- Proprietary insights from Fresh’s network of clinics
- Why referrals, not ads, are the ultimate growth engine
- The Fresh 4-Pillar Growth Model for sustainable success
The problem with “quick-fix” business growth
The aesthetics industry is often framed around leads, discounts, and fast revenue. Competitors offer:
- Paid ads campaigns
- Website rebuilds
- “Get more patients fast” playbooks
The issue? Patients notice the difference.
Poor consultation processes, unprepared practitioners, and inconsistent results lead to disappointment — and in some cases, safety risks.
Clinics built on short-term marketing tactics struggle to retain patients and eventually burn out.
Fresh data: Referrals are the growth engine
Fresh’s work with thousands of practitioners has revealed a simple truth: referrals account for the majority of sustainable growth in clinics.
- Practices that focus on complication management training see up to 2x more referrals within 6 months.
- Practitioners who adopt a consultation mastery framework report a 35% increase in repeat patient bookings.
- Clinics that deliver consistently superior outcomes see organic referral growth surpass paid acquisition by Year 2.
This is the compounding power of excellence. Each happy patient tells a friend, leaves a glowing review, and builds the practitioner’s reputation.
The Fresh 4-Pillar Growth Model
We’ve codified what works into the Fresh 4-Pillar Growth Model — a framework built on what we’ve seen across 2,000+ aesthetic clinics.
1. Consultation mastery
- A structured consultation builds trust and ensures tailored outcomes.
2. Complication confidence
- When practitioners are trained to handle complications, confidence radiates.
- Patients sense this security — leading to stronger loyalty and referrals.
3. Patient experience
- Every touchpoint matters: from the first consult to follow-ups.
- A superior patient journey drives love, loyalty, and advocacy.
4. Business growth through referrals
- Delivering excellence creates a flywheel: Great outcomes → Referrals → More patients → Sustainable revenue.
Why Clinical excellence builds premium brands
The benefits go beyond just growth:
- Exclusivity: Better practitioners attract better patients.
- Future-Proofing: As competition intensifies, only practices with clinical excellence will stand out.
- Industry Stewardship: Putting patients first sets Fresh and its members apart from negative industry trends.
In short, excellence isn’t just a growth strategy — it’s a brand strategy.
Key Questions Answered
What is the #1 way clinics grow?
Referrals. And referrals come from delivering excellent patient outcomes.
Why are referrals better than ads?
Ads can buy attention. But only excellence earns trust — and trust is what fuels long-term patient advocacy.
What role does complication management play in growth?
Confidence in handling complications radiates to patients. It builds safety, trust, and loyalty — all drivers of referrals.
What is the Fresh 4-Pillar Growth Model?
A framework for sustainable success: Consultation Mastery, Complication Confidence, Patient Experience, and Business Growth via Referrals.
Conclusion: Excellence wins, every time
The aesthetics industry is evolving quickly. In the short-term, anyone can buy ads. In the long-term, only those who build their practices on clinical excellence will thrive. At Fresh, we’ve helped over 2,000 nurses and doctors achieve their dreams — by putting patients first, building confidence, and creating practices that grow on referrals. The future of aesthetics is clear: Excellence drives growth.
Latest Articles
Managing Aesthetic Patient Expectations
Patient satisfaction relies on more than just the treatment outcome—it results from clear communication, education, and realistic expectations the practitioner sets. Whether you're using anti-wrinkle injections, dermal fillers, or collagen-stimulating treatments, managing expectations is key to ensuring a positive experience for both the patient and the practitioner.
Thorough Consultations
The consultation allows you to build rapport and educate your patient about the procedure. Understanding their aesthetic goals and assessing their medical history and skin condition is crucial. This initial conversation sets the tone for the entire treatment journey, allowing you to explain what can be realistically achieved and addressing any misconceptions they might have.
During this time, leverage your visual aids such as before-and-after photos, diagrams, or even digital simulations to illustrate potential results. This can help bridge the gap between the patient’s expectations and what’s achievable based on their unique facial anatomy and skin condition. Make sure to discuss any limitations of the chosen treatment, whether it's due to skin elasticity, facial structure, or the nature of the product itself.
Setting Realistic Goals
One of the most common reasons for patient dissatisfaction is unrealistic expectations. While some patients may have a clear idea of their desired outcome, others may be influenced by filtered social media photos or celebrity looks. As a practitioner, it’s important to guide patients toward achievable goals that complement their natural features. This may involve being honest about what the product can and cannot do.
Doing so not only protects your professional reputation but also establishes trust and respect in your patient-nurse relationship.
The Post-Treatment Timeline
Many patients expect instant results, especially with aesthetic treatments. However, it’s important to emphasise that immediate results may not reflect the final outcome. Temporary side effects such as swelling and bruising are common and can obscure the true effect of the treatment. Make sure your patients understand that it may take a few days or even weeks for the full results to settle in.
For example, after dermal filler treatment, swelling can make the lips appear fuller than expected initially, but this is not indicative of the final look. Similarly, with tear trough fillers, swelling and dark circles may persist for up to a week before the final results become visible.
Setting this timeline early on helps manage their expectations and reduces the likelihood of premature dissatisfaction.
Managing Social Media Expectations
With the use of social media and photo-editing apps, many patients come in with expectations based on highly edited or unrealistic images. This can lead to a disconnect between what they desire and what is achievable. As their cosmetic nurse, it’s essential to have open conversations about the influence of social media on beauty standards.
Educate them about the importance of maintaining facial harmony and how subtle adjustments can enhance their features without looking overdone. By aligning expectations with achievable results, you help patients feel more satisfied with the outcome.
Creating a Treatment Plan
Every patient is unique, and so should their treatment plan. During the consultation, create a treatment roadmap that outlines all the steps required to achieve and maintain their desired look over time. This plan can include information on the frequency of follow-up treatments, and maintenance sessions.
Aftercare
Educating patients about post-treatment care is important for achieving long-lasting results. Provide them with detailed instructions on how to care for their skin post-treatment, and monitoring for any adverse reactions. Clear aftercare guidance minimises complications and ensures that patients are proactive in their recovery.
Managing patient expectations is an art that goes beyond the technical skill of cosmetic injectable treatments. At the end of the day, happy patients are those who understand and appreciate the subtle, natural enhancements that these products can provide. With clear communication and trust, you can ensure they leave your clinic feeling confident and satisfied with their experience.
Attract, Engage, Retain: Recruitment in Aesthetics
Recruitment in the aesthetic industry is anything but straightforward. The stakes are high; every new hire impacts not only the clinic’s culture but also patient satisfaction and, ultimately, the bottom line. So, how can clinics navigate this complex process successfully?
Fresh Members recently heard insights from top professionals in the field, to bring some strategies for mastering recruitment in the rapidly shifting employment landscape.
Why Recruitment Matters
Did you know that a bad hire could cost your clinic up to 30% of an employee’s first-year earnings? The ripple effect on team morale and patient trust can also be long-lasting. Australia’s job market is tighter than ever, with unemployment rates remaining low, giving job seekers a competitive edge.
For clinic owners, this means the traditional approaches to recruitment may no longer suffice. To stand out, you need to be agile, strategic, and willing to adapt to new ways of attracting and engaging potential employees.
Marita Hambesis, Principal Consultant with Aesthetics Recruitment Australia, emphasised to Fresh Members, “Recruitment in and of itself can be really challenging, especially within this industry.”
The Aesthetic Industry Recruitment Process
Before going right into job postings, lay the groundwork:
- Identify your immediate and long-term staffing needs
- Determine the specific skills required for each role
- Ensure the recruitment process is candidate-friendly
- Use multiple channels to reach potential candidates, including job boards, industry contacts, and employee referrals
Competitive Compensation
Evaluate your pay structure to make sure it’s competitive in the current market. Competitive pay isn’t just about attracting talent; it’s important for retention too. Ensure you’re offering attractive non-financial benefits, such as professional development opportunities, performance rewards, and flexible work options. Michelle Mexted, founder of Aesthetics Recruitment Australia explains, “The standard is usually about 10% commission for cosmetic injectors, sometimes up to 15%. Higher hourly rates with no commission are also common.”
Flexible Work Environment
A recent survey by Seek found that a significant 65% of workers have reassessed their workplace priorities since the pandemic. Many are seeking better work-life balance, and some are even willing to take a pay cut to achieve it.
In the aesthetics industry, where treatments often require practitioners to be physically present, creating flexibility can be challenging - but it’s not impossible. While offering remote work might not be feasible, consider introducing other flexible options like shorter shifts, staggered working hours, or additional leave benefits.
Making Your Recruitment Stand Out
Creating compelling ads and leveraging multiple channels is essential. Marita suggests, “Speak to fellow business owners, speak to the employees that are currently working with you, see if they know anybody else that would like to come on board.”
It’s also critical to act quickly once applications start rolling in. Michelle highlighted the importance of speed, “If you are not moving quickly on contacting those candidates... you might find that you’ve lost them before you’ve even been able to make contact.”
Conducting Effective Interviews
How you conduct interviews can make or break your recruitment success. "Review resumes beforehand," Marita recommends. “From a cultural perspective, identify what their key values are, and how those values align with your business.”
The way you treat candidates throughout the hiring process also shapes their perception of your clinic. Providing clear communication, timely feedback, and a welcoming interview experience reflects well on your brand and can turn interviewees into advocates - even if they don’t join your team.
Prepare for interviews thoroughly and ensure that the questions you ask are designed to assess not only the candidate’s skills but also their alignment with your clinic’s culture and values. A positive interview experience sets the stage for a successful relationship right from the start.
Retention Strategies
Retaining talent in the aesthetics industry involves more than just attractive pay. It’s about creating a positive work environment, offering career development, and encouraging psychological safety. Marita says, “Having a strong development program in place is crucial. Ask your current employees for feedback... frequent check-ins allow you to tailor development opportunities.”
Recruitment in the aesthetics industry requires both strategic planning and an understanding of market dynamics. To excel, focus on creating efficient recruitment processes, building strong retention strategies, and staying competitive with compensation packages. Following these insights will help you not only find but also keep the top talent in the field, ensuring your clinic's success and reputation.
Celebrating the Success of Our Fresh Community
The Fresh Clinics Community is a talented global network of aesthetic professionals who share a common goal: to help people look and feel their best. These practitioners are not only skilled in their craft but also compassionate, innovative, and committed to delivering top-notch care. Their success stories are a testament to the impact they have on their patients and the cosmetic industry.
Our Members are the driving force behind Fresh, and we want to highlight some of their recent accomplishments.
Meet Renee
Riding high on success, Renee from Afterglow Aesthetics stands tall among the finalists for the prestigious 2024 Australian Small Business Champion Awards. The award is the ultimate acknowledgment of the vision and perseverance that small businesses across Australia demonstrate.
Renee started her journey as an experienced Registered Nurse with a background in ICU, ED, and General Practice. Her undeniable talent in aesthetics led her to open Afterglow Aesthetics, a novel, luxury, cosmetic clinic in the Northern suburbs of Adelaide.
Having been voted the 4th Best Cosmetic Nurse in SA 2023, Renee’s passion lies in empowering her patients to enhance their natural beauty, a perfect pair of her technical skills and vision. Her warm, caring personality puts clients at ease, and her commitment to delivering perfect results assures beautiful, natural, and lasting transformations.
Meet Lisa
Lisa from Lisa Rush Skin Clinic has recently been featured in WHO magazine and Time Out, celebrated for her exceptional service and innovative treatments. Since opening her first practice in Woollahra in 2016, Lisa has built a loyal following, with patients flocking to her newest location in Paddington, NSW.
Lisa's philosophy is simple yet profound: she focuses on the overall health and tone of the skin to produce natural-looking results.
Her renowned treatment, the "Secret Duo" of microneedling RF and erbium glass laser, has garnered significant attention and praise, further cementing her reputation as a leader in aesthetics. Patients appreciate Lisa and her team's warm, informed, and knowledgeable approach, making each visit a delightful experience.
Meet Elisa
Elisa, the mastermind behind Elisa Grace Med Spa & Boutique, recently made headlines in the local newspaper. Elisa has been recognised for her successful weight loss programs, which have transformed the lives of many in her community.
Her clinic is described as a "premier destination for relaxation, beauty, and wellness in Lampasas, Texas" offering a holistic approach to weight loss that combines cosmetic medicine and nutritional guidance.
Elisa's dedication to her patients is evident in the personalised care she provides, ensuring each individual receives a tailored treatment plan that addresses their unique needs. Her approach not only helps her clients achieve their weight loss goals but also promotes overall well-being, making her clinic a standout in the industry.
These stories are just a glimpse into the remarkable achievements of our Fresh Community. Our Member’s dedication, innovation, and compassionate care are what set them apart, and we look forward to celebrating many more successes in the future.
At Fresh Clinics, we believe that the success of our members is a reflection of our collective commitment to excellence. We are dedicated to supporting our practitioners with the resources, training, and community they need to thrive. As we continue to grow and evolve, we remain inspired by the incredible work of our Members and the positive impact they have on the lives of their patients.
Not a Fresh Member? You're missing out. Join us today.
A New Approach to Treating Pigmentation
It's an exciting time in the aesthetic industry. Groundbreaking development has given us innovative tools to treat prominent skin concerns, such as pigmentation. Pigmentation disorders are one of the most common dermatological problems that hinder many from showcasing their natural skin.
Dr. Tina Meder, a leading figure in skincare science, recently hosted a webinar for Fresh Members, introducing Meder’s latest product and breakthrough in pigmentation.
The Problem With Traditional Treatments
Traditional methods of treating pigmentation, up until now, have often come with their unique set of challenges. These solutions often have a detrimental impact on melanin, the skin's natural protector.
The traditional approach involves destroying melanin to "whiten" the skin which makes it vulnerable to damage. It creates an unpleasant cycle in which the treatments meant to help, inadvertently damage the skin due to this elimination of melanin. Long-term exposure can lead to persistent inflammation, the primary culprit behind increased melanin production, thus worsening the pigmentation.
As Dr. Meder noted, "If you control the inflammation, you control pigmentation." Therefore, it is necessary to calibrate our treatment methods to ensure they do not stimulate inflammation, further propagating pigmentation.
A New Approach
Medar’s latest collection, Lumino-Derm, is revolutionizing pigmentation treatment. Comprising a mask and a cream, it aims to treat dark spots and pigmentation in a novel, safe, and effective manner. "It's probably the first product in the world that helps to protect your skin while it brightens," Dr. Medar explained.
Instead of removing melanin, the Lumino-Derm Collection works to restore and maintain the healthy production of melanin. It aims to strike a balance in shades of melanin - for skin types across the spectrum.
At the core of Lumino-Derm’s success is an ingredient known as 'Cysteamine.' Cysteamine is a revolutionary ingredient in skincare, known to convert melanin to a lighter hue, promises a brightening effect on the skin, and has been shown to reduce melasma and dark spots in around 80% of users within eight weeks.
The Lumino-Derm Collection includes a skin-brightening mask packed with peptides, antioxidants, and healthy bacteria to promote brightening, skin health, and maintaining a healthy microbiome. Designed for use once a week, it aids in maintaining results and preventing new pigmentation. On the other hand, the Lumino-Derm cream offers an active treatment plan for existing pigmentation issues. Both these products together present a comprehensive plan for promoting healthy skin.
Thanks to Meder, the approach to pigmentation treatment is changing. Emphasising the importance of maintaining healthy skin, Dr. Meder added, "That's our motto - skin should be healthy and healthy skin means active longevity for the skin." This refreshing perspective is a harbinger of truly innovative skincare options that are safe, effective, and gentle to the skin.
At Fresh Clinics, we remain committed to sharing the latest trends and treatments that empower our Members and spark inspirational discussions about the future of skincare.
Want access to Meder’s Lumino-Derm at competitive pricing? Reach out to our team today, call us, or schedule a time to chat below!
Business Growth with Fresh
We believe in empowering our community to achieve incredible growth and success. That’s why we have launched our latest initiative: Business Growth with Fresh; a curated source of training, tools, and tips and tricks that will empower you to set the stage for a successful 2024 and beyond…
From access to industry and business leaders through live webinars, and exclusive training opportunities with suppliers and new products, to connection with key business providers in our expert hub, your business is sure to grow with Fresh.
Kicking off the launch of the initiative in the first of 12 webinars of our Business Growth Webinar Series, we have the ‘Secret CEO’ herself, Suzie Hoitink, CEO of HTNK Advisory. As the pioneer of Clear Complexions and the ‘Secret CEO’ business coach, Suzie knows the importance of truly understanding your business (as explored in this podcast "Startup, Support and Scaling, the Key Ingredients You Need for a Successful Business"). Our first webinar with Suzie will help you uncover skills in interpreting your financial data and metrics and understanding what this data means for the success and growth of your business.
Whether you’re aspiring to create your own business, an established cosmetic nurse, or a med spa owner looking to optimise your operations and stay ahead of the game, our new Business Growth Webinar Series has been designed with you in mind.
These sessions offer a unique opportunity to learn new skills, network with like-minded professionals, and stay ahead of the curve.
You can expect:
- To learn from industry experts, hand-picked by us - just for you.
- 30-minute, knowledge-packed sessions
- Insightful topics like setting strategic plans, marketing your business, and finance fundamentals.
- A fun, interactive way to network and learn new skills
Whatever your goals may be, our Business Growth Webinar Series will provide you with the knowledge and tools to achieve them. With regular sessions and a new speaker every month, we have you covered. Growth, expansion, and being our best selves are at the heart of Fresh Clinics, so join us and discover why our Business Growth with Fresh is the solution you have been searching for.
As a Fresh Clinics member, you have exclusive access! You do NOT want to miss this webinar.Register now via your workspace!
Not a Fresh Clinics member yet? You can still learn how to help grow your business with the Business Growth with Fresh Masterclass. Take a peak here!
Worried your business isn't succeeding at it's full potential?Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of our Business Growth with Fresh initiatives today.
Brighter Thinking, Smarter Skin: Introducing The Skincare Company
We are thrilled to announce our latest partnership with The Skincare Company. This marks a significant milestone in our journey toward innovation, sustainability, and success in every aspect. Recently, we hosted an exclusive webinar for Fresh Members, detailing this new collaboration and the numerous benefits it brings.
The session kicked off with a warm welcome from Joanne Auld, an aesthetic professional who openly shared her venture, reflecting on how integrating high-quality skincare products significantly enhanced the overall client experience in her clinic. “Over 16 years ago, I was in your shoes managing and growing my own clinic, which I absolutely adored,” she recalled. Joanne emphasised the powerful synergy between injectable services and cosmeceutical skincare ranges, highlighting how this approach not only increased patient satisfaction but also drove profitability and growth.
The Skincare Company offers a range of skincare products, each meticulously formulated by Professor Colin Barrow, a biotechnology expert. Colin touched on the science behind these powerful formulations, stating, “We try and maximise the efficacy. So we want products that actually work.” He stated the importance of anti-inflammatory ingredients in combating skin disorders, and the proprietary approach of using fewer, more potent ingredients to achieve optimal results.
Colin's expertise isn’t just theoretical; it translates directly into the formulations. He explained, “We want to have a natural turnover of the cells in the skin... This whole process requires the formation of collagen and skin cells.” From Vitamin C serums to innovative peptide formulations, each product is designed to achieve exceptional results, benefiting both clients and clinics alike.
Joanne also highlighted the brand’s commitment to quality and sustainability. “We ensure that our world-class manufacturing facility is TGA and GMP aligned,” she noted. This ensures not only the highest standards of product quality but also appeals to environmentally conscious consumers who are increasingly aware of their choices.
Fresh Members were introduced to the simplified yet effective six-step skincare routine, ensuring ease of use and patient adherence. “We have the sophistication behind our range, but we've kept the routine really simple for you to be able to upsell to your customers,” Joanne explained. This approach ensures long-term client loyalty and exceptional results.
The session also covered the support system accompanying this partnership. Joanne elaborated on the extensive digital resources available to Fresh Clinics Members, including marketing materials, educational graphics, and seasonal content updates.
The future of skincare is promising, with plans to introduce new products in the ingestible serum and inner wellness category, as well as innovative electronic skincare devices. Joanne expressed her optimism, stating, “We have some really exciting things coming that we'll be able to share throughout the rest of the year.”
This collaboration shows our commitment to delivering long-term performance and supporting our Members at every step. By integrating The Skincare Company’s products into your practice, you not only elevate the patient experience but also align with a brand dedicated to sustainability, social responsibility, and transformative results.
Not a Fresh Member?
Want to Offer The Skincare Company in Your Clinic? Join Fresh!
Adapting to Regulatory Changes in Aesthetics
The aesthetic industry has recently experienced pivotal changes in advertising regulations. One such evolution has been the regulatory amendments introduced by the Therapeutic Goods Administration (TGA) concerning the advertising of S4 medications. These changes are poised to reshape how clinics communicate their services to consumers. Let's dive into these changes and discuss viable strategies to navigate them.
Understanding the Shift
The TGA's most recent changes centralised the promotion of cosmetic injectables and called into question the direct advertising of S4 medications to consumers. Specifically, traditional terms that clinics utilised such as, 'wrinkle-reducing', 'filler', and 'anti-wrinkle injection' is no longer approved for use. A shift is recommended towards a more consultative approach, for instance, 'our clinic provides consultations.'
In addition, pricing details cannot be openly displayed on websites or social media platforms. As an industry professional, this might have you wondering: "How do we communicate our charges to potential patients?". The solution could be extending the privacy of such information. For instance, consider deploying password-protected pages for individual return patients, or encouraging patients to book a complimentary consultation. This method creates a private communication channel, which does not violate the TGA’s guidelines on advertising.
Let's also address the issue of the use of before and after images in advertising. This form of advertising is now prohibited, particularly when promoting the use of prescription medicine. Admittedly, this can seem challenging, but remember, this transition can be an opportunity to reevaluate and reinvent your promotional strategies.
Adapting to Changes
When the rules of the game get reset, it's an opportunity to figure out how to play better than anybody else. So, how can we play better? One way is to focus on paying attention to the specifics of the TGA guidelines and conforming accordingly.
Subsequently, the TGA discourages any advertisements directly related to treatments. Therefore, adopt an approach that emphasises solutions for patients over explicit promotion of cosmetic treatments and S4 medications. This subtle but necessary shift in messaging ensures compliance.
The Nursing and Midwifery Board of Australia's document titled 'Regulation of Health Practitioners Performing Non-Surgical Cosmetic Procedures' gives a detailed outlay of these modifications. Most importantly, it offers an opportunity for feedback. If you are not giving feedback, then your voice is not heard. By voicing our thoughts, we can influence decisions, ensuring considerations in the law-making process.
Advocacy and Compliance
Above all, the fundamental goal remains to serve our patients ethically while adjusting to these regulations. The changes imposed by the TGA present an invitation to revamp and rethink our communication strategies. Adapting and finding creative, compliant solutions demonstrates our commitment to our patients.
The community's engagement is instrumental as we navigate the changes. After all, insightful conversations shape guidelines and inspire positive changes. As we continue to work with new guidelines, let's participate in discussions, provide feedback, and shape the future of compliance in the aesthetics industry.
Want to stay at the forefront of compliance? Reach out to our team today, call us, or schedule a time to chat below!
From Stress to Serenity: Recharge with Fresh Clinics
At Fresh Clinics, we encourage our community to take time out and invest in themselves. We all lead busy, fast-paced lives and we often get so swept up in everyday tasks and responsibilities, leaving us little or no time to slow down, breathe, and focus on our wellness.
We were recently joined by Courtney, an esteemed meditation and wellness coach, for an in-depth breath work session, and to shed light on the importance of self-care, mindfulness, and meditation.
Courtney kicked off the empowering evening by extending the paramount message of self-care: "I intend that you'll leave feeling like your cup is full and also that you have the tools to help you fill up your cup throughout the busy periods of life." From this invigorating start, she had a simple goal – to make the session a day spa for the mind and nervous system.
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One of the highlights of Courtney’s webinar was the introduction of mindfulness resets encompassing daily, monthly, and yearly actions. These resets are flexible and designed to fit seamlessly into our daily routines. Whether it’s taking a five-minute break to breathe mindfully during the day, indulging in a long, restorative bath once a month, or planning a stress-free, work-free holiday once a year, these resets are about making self-care a regular part of our lives.
The breath work session with Courtney took our Members through a deeply calming meditation process, which many found both eye-opening and transformative. "My whole body was tense, and I didn't realise. I am going to take more time to reflect to support and regulate my nervous system." - Fresh Clinics Member.
This emphasis on self-care isn't solely Courtney’s mission though; at Fresh Clinics, we resonate with the same sentiments. We understand that our community is filled with incredible Nurses juggling businesses, families, and responsibilities. That's why we believe it’s important that we encourage our Members and staff to prioritise self-care and regularly indulge in small acts of mindfulness to support not only success but well-being. We even have a designated wellness area every year at our Fresh Life conference.
Self-care and mindfulness aren't just "nice to have" - they're vital components of a balanced, fulfilling life. So, let's not forget to pause, breathe, and take it all in. After all, our well-being isn't a race, but a lifelong journey. Let's keep our cups filled together - one mindful moment at a time.
Check out Courtney's incredible breath work session below.
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Member Spotlight: By Alexa Aesthetics
Are you ready to be inspired? Meet Alexa, the dynamic Fresh Member behind 'By Alexa Aesthetics'.
A Passion for Cosmetic Nursing
Not only does Alexa see a career in aesthetics as a potent tool for self-confidence, but she is also showing others how they can enjoy the same benefits with Fresh Clinics.
Alexa's journey into cosmetic nursing started six years ago when she saw a gap in the industry. Having initially worked in a paediatric emergency hospital, she loved her job but felt her skills could make an even more significant impact on the aesthetics industry.
There weren't many cosmetic nurses in her area then, and she saw an opportunity to bridge this gap and, most importantly, help individuals feel more confident in their own skin.
Her passion for cosmetics isn't just about bridging industry gaps though - it's about the indescribable feeling she gets when her patients walk out of her clinic with renewed confidence. Alexa's expertise ranges from treating the skin to performing non-surgical cosmetic procedures.
Those joyful moments when clients say, "I'm so happy with the results," makes the journey worthwhile for her.
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Why Fresh Clinics?
Alexa's choice to collaborate with Fresh Clinics was inspired by the rave reviews from peers who had independently associated with us. She took the plunge and opted for Fresh Clinics over other prescribing companies, an adventure she says she's never regretted.
The warmth of the Fresh Clinics community, embodied by the supportive policies, compliance, and advanced training captivated her.
For someone carving her path, the assurance of being backed by a compliant partner is vital. At Fresh Clinics, she not only found compliance but also empowerment.
Alexa's experience is an inspiration for aesthetic nurses looking for both independence and community. Her story shows that dedication, hard work, and with Fresh Clinics by your side, you'll have the support, resources, and community you need for a satisfying and enduring career in cosmetic nursing.
So, why not consider joining the Fresh Clinics community like Alexa?
Reach out to our team today, call us, or schedule a time to chat below.