Featured Articles
When regulatory warnings become reality
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
A registered nurse has been banned from practice for two years after administering Schedule 4 medicines without a valid medical consultation or prescription, and for continuing to practise while suspended. The findings are confronting, but they’re also an opportunity to learn, reflect, and improve our own practices.
As Spa & Clinic noted, the decision sends “a clear signal that Ahpra and the National Boards are no longer tolerating breaches that have long concerned regulators.” That signal matters for every cosmetic injector in Australia.
According to the tribunal findings, the practitioner administered restricted medicines without authorisation, falsified clinical records, and continued treating patients despite regulatory restrictions. The tribunal determined this behaviour constituted professional misconduct and highlighted the importance of deterrence, both for the practitioner involved and for the wider industry.
Ahpra CEO, Justin Untersteiner, reinforced this shift:
“We will leave no stone unturned to investigate and take action against practitioners who do the wrong thing.”
For years, Australia’s aesthetic industry has operated in an environment where expectations have been tightening, but enforcement has been inconsistent. That era has now ended.
This case reinforces several non-negotiables:
- Patient Safety is paramount.
- Schedule 4 medicines must only be administered following an appropriate medical consultation, and all medications must have a valid prescription in place for the patient.
- Medicines must be supplied to the authorised practitioner, stored, and administered in accordance with state and territory regulations.
- Clinical records must be accurate, complete, and truthful.
- Any Aphra registration conditions and suspensions must be strictly followed.
When a medication is not supplied by the prescribing provider, the chain of custody is compromised, creating uncertainty regarding the medication's origin and accountability. In such instances, practitioners cannot assume clinical responsibility for the safety, integrity, or efficacy of products they did not procure or oversee.
In the event of an adverse clinical reaction, audit, or complaint, clear and accurate records are critical. They provide transparency around the supply, prescribing, and administration of the medication, and protect both patient safety and the practitioner/s involved.
These are not administrative details, but the professional standards expected of every healthcare practitioner. They are fundamental patient safety obligations, and failing to uphold them carries serious consequences.
At Fresh Clinics, our mission has always been to support nurses to build sustainable, compliant aesthetic practices — backed by education, systems, and clinical governance that stand up to scrutiny.
This moment matters for our industry. It’s an opportunity to raise standards, protect patients, and ensure aesthetic medicine remains a respected, trusted profession.
Read the full Spa & Clinic article here.
Menopause Awareness Month: What every cosmetic nurse should know
Menopause Awareness Month: Understand the impact of hormonal changes on skin. Learn how aesthetic nurses can better support patients during this transition.
This Menopause Awareness Month, we sat down with Dr Izzy Sillar to talk about something that affects every woman, but is still so often overlooked: menopause.
For women, menopause isn’t just a hormonal shift. It’s a whole-body transition that affects skin, mood, sleep, energy, and confidence. And for cosmetic nurses, it’s an opportunity to change how women experience this stage of life.
“Perimenopause and menopause… is a clinical diagnosis. We don’t actually rely on blood tests or serum markers… It’s based on the clinical picture.” - Dr Izzy.
That one shift in mindset can change how you consult, treat, and support patients who are 40+ in your aesthetic clinic.
Perimenopause vs. Menopause
“Menopause is diagnosed as being 12 months since their last menstrual period. And perimenopause is less than 12 months, where we’re seeing changes in the menstrual cycle.”
Dr Izzy outlined a typical trajectory:
- Mid–late 30s: testosterone trends down.
- Early 40s: progesterone declines.
- Mid-40s onward: estrogen drops.
As estrogen falls, cycles often space out or go missing. Skin can feel thinner, joints ache (hands, knees, lower back), and patients frequently report the “middle-aged spread.”
“When we lose estrogen… our fibroblasts become dysregulated… This can translate to skin becoming thinner, [and] joints… more sore. It’s really common… to gain weight around the tummy… even when eating well and exercising."
Why this matters in aesthetics
For too long, menopause has been underdiagnosed and undertreated.
“Currently, 85% of women are mismanaged for a condition that affects 100% of women by age 55.”
By adding women’s health pathways to your practice, you’re helping to close a major gap in medicine. You’re saying: we see you, and your experience matters.
"We have safe ways to manage this in conjunction with lifestyle… and it’s absolutely a woman’s right to have access to this.” - Dr Izzy.
Untreated symptoms aren’t just inconvenient.
“Heart attacks become the third biggest killer for women [not on appropriate therapy]. Fragility hip fractures… 75%… are in fact women… small falls shouldn’t be something that is going to take their life.”
Connecting patients to competent care is essential to preventive health.
Ready to support your patients holistically?
“Position yourself as more than an injector — become a guide.”
If you’re a Fresh Clinics member, you can access Fresh Health and start referring today. Not yet a member? Get in touch and we’ll show you how to integrate safe, modern women’s health support into your clinic.
Why Clinical Excellence Drives Success
Why clinical excellence drives sustainable success: Discover how prioritizing patient safety and high standards builds a loyal client base and profitable clinic.
In today’s booming aesthetics industry, clinics are popping up on every corner. Many chase growth with ads, discounts, and quick-win marketing tactics. But the truth is: the fastest-growing businesses aren’t the ones spending the most on ads — they’re the ones delivering the best patient outcomes.
At Fresh Clinics, we’ve supported more than 2,000 nurses and doctors in building thriving practices. The data is clear: clinical excellence is the #1 driver of clinic growth. Why? Because excellence fuels patient trust, and trust fuels referrals.
In this article, we’ll share:
- Proprietary insights from Fresh’s network of clinics
- Why referrals, not ads, are the ultimate growth engine
- The Fresh 4-Pillar Growth Model for sustainable success
The problem with “quick-fix” business growth
The aesthetics industry is often framed around leads, discounts, and fast revenue. Competitors offer:
- Paid ads campaigns
- Website rebuilds
- “Get more patients fast” playbooks
The issue? Patients notice the difference.
Poor consultation processes, unprepared practitioners, and inconsistent results lead to disappointment — and in some cases, safety risks.
Clinics built on short-term marketing tactics struggle to retain patients and eventually burn out.
Fresh data: Referrals are the growth engine
Fresh’s work with thousands of practitioners has revealed a simple truth: referrals account for the majority of sustainable growth in clinics.
- Practices that focus on complication management training see up to 2x more referrals within 6 months.
- Practitioners who adopt a consultation mastery framework report a 35% increase in repeat patient bookings.
- Clinics that deliver consistently superior outcomes see organic referral growth surpass paid acquisition by Year 2.
This is the compounding power of excellence. Each happy patient tells a friend, leaves a glowing review, and builds the practitioner’s reputation.
The Fresh 4-Pillar Growth Model
We’ve codified what works into the Fresh 4-Pillar Growth Model — a framework built on what we’ve seen across 2,000+ aesthetic clinics.
1. Consultation mastery
- A structured consultation builds trust and ensures tailored outcomes.
2. Complication confidence
- When practitioners are trained to handle complications, confidence radiates.
- Patients sense this security — leading to stronger loyalty and referrals.
3. Patient experience
- Every touchpoint matters: from the first consult to follow-ups.
- A superior patient journey drives love, loyalty, and advocacy.
4. Business growth through referrals
- Delivering excellence creates a flywheel: Great outcomes → Referrals → More patients → Sustainable revenue.
Why Clinical excellence builds premium brands
The benefits go beyond just growth:
- Exclusivity: Better practitioners attract better patients.
- Future-Proofing: As competition intensifies, only practices with clinical excellence will stand out.
- Industry Stewardship: Putting patients first sets Fresh and its members apart from negative industry trends.
In short, excellence isn’t just a growth strategy — it’s a brand strategy.
Key Questions Answered
What is the #1 way clinics grow?
Referrals. And referrals come from delivering excellent patient outcomes.
Why are referrals better than ads?
Ads can buy attention. But only excellence earns trust — and trust is what fuels long-term patient advocacy.
What role does complication management play in growth?
Confidence in handling complications radiates to patients. It builds safety, trust, and loyalty — all drivers of referrals.
What is the Fresh 4-Pillar Growth Model?
A framework for sustainable success: Consultation Mastery, Complication Confidence, Patient Experience, and Business Growth via Referrals.
Conclusion: Excellence wins, every time
The aesthetics industry is evolving quickly. In the short-term, anyone can buy ads. In the long-term, only those who build their practices on clinical excellence will thrive. At Fresh, we’ve helped over 2,000 nurses and doctors achieve their dreams — by putting patients first, building confidence, and creating practices that grow on referrals. The future of aesthetics is clear: Excellence drives growth.
Latest Articles
Mastering Laser and IPL Devices
Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.
This month's Business Growth Webinar Series by Fresh Clinics, hosted by skin expert Steph Yalda, focused on the differences and applications of laser and IPL (Intense Pulsed Light) devices, and how they can boost the revenue and profitability of cosmetic clinics.
Meet Steph: Your Guide to Advanced Skin Treatments
Business Development Manager and Dermal Therapist, Steph, with over two decades of experience in the aesthetics industry, has been transforming skin and sharing valuable knowledge for years. "I started as a humble beauty therapist at seventeen, and my career has progressed ever since," she shared. Now, she works with our Members to demystify laser and IPL treatments, guiding them through these powerful devices.
Why Choose Laser or IPL?
One of the key takeaways from the Business Growth session was understanding when and why to opt for laser or IPL treatments.
Laser: Precision and Power
Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. "With laser, you have a very high level of precision," Steph explained. This makes laser devices ideal for treatments like:
- Hair removal
- Vascular lesion treatment
- Tattoo removal
IPL: Versatility and Broad Coverage
IPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. "What's great about IPL is you can address many concerns in one session," Steph said. IPL can effectively treat:
- Pigmented Lesions
- Vascular Conditions
- Skin Rejuvenation
- Acne
Steph highlighted the importance of both technologies, noting that "you can have just an IPL device in your clinic because it will cover such a range of different treatments."
Key Considerations for Implementing Laser and IPL
Introducing these devices into your clinic requires careful planning and understanding of the technology. Steph emphasised a few critical points:
Safety First
Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments.
For most devices, Steph recommends attending in-person training. "Go to the in-person training sessions, because you will be so much better and have a better understanding of how the device works."
Treatment Planning
A clear treatment plan tailored to each patient's needs is crucial. "Understanding the treatment journey of your patient and what you are trying to treat and why is how you make this a success," Steph advised.
Real Results & Revenue Potential
Steph shared impressive before-and-after photos demonstrating the effectiveness of these treatments. From reducing pigmentation and vascular lesions to significantly improving acne scars, the results speak volumes about the potential these devices hold.
Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.
Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.
To discuss device options or explore what training is on offer for these devices, talk to your Account Manager, or speak with our Customer Success Team on becoming a Fresh Member.
Is The Fresh Life Worth It?
What if we told you that the cost of learning and networking with industry leaders is only $433 a day? The Fresh Life is an investment that promises to transform your career in ways you never imagined.
Imagine three insightful days filled with keynotes, networking opportunities, nourishing meals, and the chance to interact with our sponsors up close and personal. But that's just the beginning.
Meeting brands face-to-face, getting hands-on with the latest products, indulging in wellness activities, and having in-depth discussions with KOLs over a casual blueberry muffin? It’s all possible at The Fresh Life.
The potential for professional growth at The Fresh Life is limitless. Enhance your skills, learn new treatments, or introduce innovative products to your clinic – all of which can significantly boost your revenue.
As a cosmetic nurse, you’re required to complete a certain number of professional development hours each year, so why not do it in the surrounds of Byron Bay, at a conference that lives and breathes the aesthetic industry?
Consider the success stories of our speakers - learning to integrate just one new product into your offerings could double your income. For instance, one of our speakers and Fresh Member grew her business from hundreds of thousands to millions in just a few years by introducing energy-based devices and skincare.
Better yet, you’ll hear her story and business tips straight from the stage this year.
Show your patients that you’re committed to learning and bringing new skills to the table. Today’s consumers are hungry for expert opinions and results. Show them that you invest in yourself to invest in them too.
Your tickets to The Fresh Life may also be eligible for potential tax benefits and offsets. Reach out to your accountant to explore this further.
Meet the Sponsors Enhancing The Fresh Life 2024
With less than four months to go, the excitement for The Fresh Life 2024 is building as we count down to the most inspiring, immersive, and innovative event of the year.
We are thrilled to introduce the incredible sponsors making this year's conference the most impactful yet. Thanks to their collaboration, we are set to bring you an enhanced experience filled with insightful training sessions, networking opportunities, and groundbreaking product releases.
Our sponsors are coming in at various levels, ensuring a diverse experience for all attendees. We are proud to welcome back some of our most dedicated partners and introduce new faces who are joining us for the first time.
Here’s a glimpse of who’s at the forefront of The Fresh Life 2024:
Elevate
Our top-tier sponsors who have shown exceptional support and commitment to The Fresh Life.
Accelerate
These industry-leading sponsors continue to drive the aesthetics industry with their innovative solutions. And, a warm welcome to Evolus!
Collaborate
These sponsors are here to collaborate with you to enhance your success. Welcome back everyone, except for Candella - joining The Fresh Life for the first time!
Activate & Integrate
These sponsors are here to introduce you to comprehensive tools, technologies, and solutions that seamlessly fit into your business.
Accelerate:
Integrate:
And of course, our media partner, Spa & Clinic, covering all the magical moments and reporting back the best bits.
Whether you've attended before, are a first-time participant, or are a potential sponsor, The Fresh Life 2024 offers an enriching experience for all. Let's live The Fresh Life together!
Life-Long Connections at The Fresh Life
Building meaningful connections and community is at the core of The Fresh Life.
This year, we invite you to join our educational retreat of like-minded individuals to learn, grow and form relationships that will last long after the conference ends.
Whether you're joining us alone or with a group, you'll find that a sense of belonging is everywhere at The Fresh Life. As one of last year's attendees shared, “It was so clear that every detail was thought about to give us the best experience possible. The speakers and education, networking, were all top notch.”
From the very first moment, you'll feel the energy of a community that's stronger together.
Imagine arriving at the stunning Crystalbrook in Byron Bay, where you have the chance to mingle, relax, and connect with others who share your passion for aesthetics.
Every morning, The Fresh Life starts with a breath of fresh air - literally. Join our yoga and breath work sessions and experience the peacefulness of Byron Bay as you prepare for a day filled with education and learning.
Throughout the conference, you’ll have countless opportunities to interact with industry leaders, enjoy hands-on learning, and make lasting connections.
“I’m so grateful for the connections I made last year with a group of women all on a journey together. We are able to learn and grow from each other and it was so great to see them all again.” - The Fresh Life 2023 attendee.
The connections don't end there. Our days are packed with opportunities to bond through enriching learning together. Whether you’re enjoying lunch together or participating in interactive, hands-on workshops, every moment is designed for community and building relationships. As one attendee shared: “I’m overflowing with new knowledge and inspired by the amazing injectors I’ve connected with.”
As The Fresh Life draws to a close, we cap it off with an unforgettable finale party on Halloween night. This is the time to celebrate the friendships you’ve made and the knowledge you’ve gained over the past few days.
“This is truly a very FRESH community!” said one of last year’s attendees, and we couldn’t agree more. The relationships formed here are lasting, and the experiences are unforgettable.
You’re Never Alone at The Fresh Life
Whether you're attending solo or with friends, The Fresh Life is where you’ll find your people. It’s a place where connections are made, and where you’ll leave feeling more inspired and educated than ever before.
We’re stronger together, and we can’t wait to welcome you to The Fresh Life 2024.
Navigating AHPRA & TGA Regulations with Dr. John Holbrook
“We are taking these changes seriously, and while feedback can be provided we are taking an active approach to educating our community, because we care.”
A sentiment reiterated by John, a doctor with extensive expertise recently selected to speak at ABIC and quoted in Spa + Clinic, consistently highlights patient safety as a core focus for Fresh Clinics members. Rather than seeing these regulations as an obstacle, Dr. Holbrook has encouraged and educated Fresh Clinics members on providing “sincere” feedback & ensuring their voices are heard. We are working towards collectively viewing the upcoming changes as a shared goal, to ensure not just growth, butsafegrowth.
Dr. John Holbrook, delivered insightful information and industry knowledge, particularly around the new AHPRA guidelines in Australia’s non-surgical cosmetic procedures sector.
“...Ultimately good regulation helps us all create a better and safer environment for our patients and ourselves. Overall I think these regulations try to strike a balance between patient safety and allowing the industry to continue to grow.”
So, what do our Fresh members and nurses think of these new guidelines? We have an open communication channel with our members and the feedback has been understandably one of concern. Our members share frustration with the lack of clarity on the proposed changes and how they will impact their practice.
“Compliance is a pillar for Fresh Clinics and that’s true for everyone who works with us. We’re working with everyone to ensure they understand the regulations and provide feedback.”
Dr. John Holbrook’s outlook at ABIC Elevate 2024 provided vital insight into the AHPRA regulations and, when understood and correctly applied, could provide the framework that positively impacts both patient safety and business growth.
To read the full set of proposed guidelines:Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member.
Member Spotlight: NJ Aesthetics
This month, we’re turning the spotlight on Fresh Member Jackie, the force behind NJ Aesthetics. With over thirteen years of experience, Jackie brings a blend of expertise and passion to cosmetic nursing, establishing herself as an expert in aesthetics.
Jackie’s path to aesthetics began with her love for helping others feel their best, and her background is as diverse as it is impressive.
Before venturing into cosmetics, Jackie was dedicated to mental health nursing. Her transition to a leading cosmetic practitioner speaks volumes about her commitment and passion for her work.
Known for her dedication and personalised approach, Jackie specialises in offering advanced cosmetic treatments at NJ Aesthetics. Her knack for ensuring patient safety while delivering natural-looking results through carefully assessed treatment plans has accumulated a loyal clientele.
Her knowledge-sharing during consultations emphasises her top priority - instilling confidence in patients and helping them achieve a fresh, radiant look.
However, her accomplishments are not limited solely to her profession. “Being a parent of two kids, raising them by myself, is my number one greatest accomplishment in life in general,” she proudly states. Jackie effortlessly juggles her personal and professional commitments, truly embodying the spirit of a super-mum.
Running NJ Aesthetics for several years has not only been an enriching experience for Jackie but also a remarkable accomplishment, especially since transitioning from a large skin clinic. Despite the initial challenges, her enthusiasm, perseverance, and love for nurturing aesthetics have been behind her successful venture since 2017.
Why Fresh Clinics?
Jackie’s support from Fresh Clinics has helped her in her success.
She first heard about Fresh Clinics through a friend and became a member even before starting her business. “I can tell that all the nurses who are running their own businesses are well-supported by Fresh Clinics,” she said.
Jackie appreciates the support and resources provided by Fresh Clinics, which have helped her navigate the challenges of running her own clinic and encouraged her to grow.
Watch the full interview with Nurse Jackie
So, why not consider joining the Fresh Clinics community like Jackie?
Reach out to our team today, call us, or schedule a time to chat below.
Enhance: Small Changes, Big Results
As the sun sets over the picturesque Byron Bay, you find yourself looking back on how far you’ve come this year. Perhaps you've noticed that your skills and practices have not just grown - they have been enhanced.
Reflection has a magical quality, providing an opportunity to appreciate our growth. As each of us reflects on our achievements over the past year, it's impossible to overlook the enhancement of our skills and practices.
Welcome to The Fresh Life 2024. This year's theme? Enhance.
Just like the subtle tweaks you make in your practice, the smallest adjustments can make the biggest difference. This isn't just true for cosmetic treatments; it extends to your entire journey toward success. This year, we invite you to enhance your perspective, enhance your practice, and champion the art of subtle refinement.
Why does The Fresh Life Have a Theme?
The Fresh Life theme is important because it’s a way for all of us to come together and focus on a common goal.
This year's theme is about more than just improvement—it’s an evolution. It’s about empowerment, specifically targeted at enhancing natural beauty through improved business strategies, honed skills, and integral personal growth. This isn't just true for cosmetic treatments; it extends to your entire journey toward success.
It’s the art of enhancement in every patient you treat.
Why Enhance?
Enhancement implies improvement and refinement, perfectly aligning with the goals of non-surgical cosmetic procedures. This year, The Fresh Life is dedicated to helping you advance your skills, techniques, and knowledge to enhance your business.
Delve into strategies that morph small businesses into big successes, and discover new ways to streamline operations, refining them to the point of boosting profitability. The Fresh Life 2024 guarantees an enhancement to your skill set. We've tailored sessions aimed at introducing the latest industry products and techniques, driving your practice to the top of the aesthetic industry.
Seeking to enhance your success as a whole? Well, we've got you covered! We understand the importance of the entrepreneurial spirit, leadership abilities, and personal well-being when it comes to defining success. That's why we're hosting sessions to target these areas specifically, arming you with the necessary tools to boost every aspect of your professional journey.
What Does Enhance Mean for You?
Enhance Your Business
Like any journey, enhancement begins with a step. At The Fresh Life, not only will you discover effective strategies to optimise your operations and processes, but you will also learn techniques and skills that will keep your practice ahead of the curve.
Enhance Your Skills
You can look forward to workshops tailor-made for your personal and professional enrichment, also while perfecting new techniques and learning about the latest products.
Enhance Your Success
We will focus on enhancing your leadership strengths, and your well-being. You'll gain the tools you need to enhance every aspect of your success.
Enhance Your Future
Success starts with you. At The Fresh Life, we've designed sessions focused on expanding personal and professional growth.
Are you ready to take another step toward enhancing your future? Get ready for an aesthetic conference that combines skill enhancement with sceneries straight from a postcard, a place where you can truly extend the boundaries of your success.
Don't wait for your future - create it.
Refer, Reward, Repeat: The Fresh Clinics Referral Program
At Fresh Clinics, we value the trust our Members place in us. This fuels our commitment to providing innovative incentives such as our Refer a Friend program. This initiative allows our Nurses to help their network benefit from our services and win fantastic rewards in the process.
The heart of our growth lies in word-of-mouth recommendations, cementing our belief in the strong, positive impact referrals can have on the aesthetic industry.
How does it work?
Imagine you’re a Fresh Member, well aware of the exclusive benefits you enjoy. Yet, many of your colleagues remain unaware of the advantages of Fresh Clinics. This is where you come in—utilising the opportunity to enlighten your network about our expertly tailored support and services.
Upon successful onboarding of your referral, a reward awaits you - a $500 credit for the Fresh Shop to use towards any product available to you in our store.But hold on, we’re not done just yet! The Fresh Member with the most successful referrals within 6 months, stands a chance to win a phenomenal prize valued at up to $10,000.
Take a glimpse into the experience of our latest winner, Cecile from the Aesthetic Space:
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Her exclusive prize included a stay in the luxurious Harbour Bridge Suite at Crown Towers, complemented by a welcoming surprise upon arrival. During her stay, Cecile enjoyed a delicious breakfast for two at the Epicurean, following a 90-minute relaxation massage session at Crown Spa. Her stay continued with a sumptuous $500 resort credit and pre-dinner drinks at the elegant Neat Peat VIP Whiskey Bar, concluding with a five-star dining experience at the one-of-a-kind Woodcut restaurant.
We are proud to share these experiences and nurture the sense of appreciation between us and our dedicated Members. Rally behind industry growth with us, and take the step to reward yourself and your colleagues through our Refer a Friend program.
Just imagine the possibilities by simply referring a friend to Fresh.
Fill in the referral form here. You've done your part, so let us handle the rest and connect with your referred friend.
Not a Fresh Clinics member yet? Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh initiatives today.
The Future of Medical Aesthetics: What to Know
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The content of this blog is designed and intended for the education of Healthcare Professionals
McKinsey’s recent paper, ‘Here to Stay: An Attractive Future for Medical Aesthetics’ has highlighted some key trends shaping the industry. We’ve put together the key points for you, to offer valuable insights for your business.
The aesthetics industry is on track to maintain near-double-digit growth throughout 2025. Looking ahead, several emerging trends are set to redefine cosmetic clinics, providing exciting opportunities for practitioners and business owners.
Number of injectables procedures and market size annually, USA & Canada:
Thriving Despite Challenges
Even during the depths of the COVID-19 pandemic, the aesthetic industry quickly rebounded, driven by a growing and diverse patient base, increased awareness, and the rapid adoption of new technologies. Projections indicate that the market will continue to grow annually by up to 14% through to 2026.
This growth is supported by a few key factors:
- Expanding Consumer Base: Social media's influence has made aesthetic treatments more mainstream and acceptable. Recent studies show that 81% of consumers are now more accepting of aesthetic procedures compared to five years ago
- Brand Loyalty: While economic uncertainty has led some consumers to seek cost-effective treatments, many remain loyal to their preferred brands and providers, especially in the neuromodulator segment (think Botox and Dysport)
The shift in attitude has opened doors for a more diverse clientele, including men, who are increasingly seeking aesthetic procedures. Between 2000 and 2018, the number of males undergoing cosmetic procedures grew by 29%, with a notable 72% increase in minimally invasive treatments. This expanding demographic presents a significant growth opportunity for med spas and clinics looking to cater to a broader audience.
Key Trends to Watch
- Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
- Proliferation of Service Channels: Cosmetic clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
- Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for business owners
Opportunities
For those looking to start or expand their clinic, the future is bright. Here are a few strategies to consider:
- Products and Services: From next-generation dermal fillers to advanced laser treatments for acne, the industry is evolving rapidly
- Proliferation of Service Channels: Medical spas and clinics are popping up everywhere, offering consumers more options than ever before. While this growth provides opportunities for business owners, it also means that customer loyalty can be tough. Providers who can offer a personalised, trusted experience will be best positioned to retain their clients
- Untapped Potential: McKinsey's surveys reveal that many consumers are on the verge of trying medical-aesthetic products within the next five years, signalling opportunities for expansion for med spa owners
For practitioners and business owners, the key to success will be staying adaptable, embracing new opportunities, and focusing on delivering exceptional patient experiences.
So, if you're contemplating whether or not to dive into aesthetics, remember – this industry is here to stay.
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