Health

We are thrilled to announce our latest partnership with The Skincare Company. This marks a significant milestone in our journey toward innovation, sustainability, and success in every aspect. Recently, we hosted an exclusive webinar for Fresh Members, detailing this new collaboration and the numerous benefits it brings.

The session kicked off with a warm welcome from Joanne Auld, an aesthetic professional who openly shared her venture, reflecting on how integrating high-quality skincare products significantly enhanced the overall client experience in her clinic. “Over 16 years ago, I was in your shoes managing and growing my own clinic, which I absolutely adored,” she recalled. Joanne emphasised the powerful synergy between injectable services and cosmeceutical skincare ranges, highlighting how this approach not only increased patient satisfaction but also drove profitability and growth.

The Skincare Company offers a range of skincare products, each meticulously formulated by Professor Colin Barrow, a biotechnology expert. Colin touched on the science behind these powerful formulations, stating, “We try and maximise the efficacy. So we want products that actually work.” He stated the importance of anti-inflammatory ingredients in combating skin disorders, and the proprietary approach of using fewer, more potent ingredients to achieve optimal results.

Colin's expertise isn’t just theoretical; it translates directly into the formulations. He explained, “We want to have a natural turnover of the cells in the skin... This whole process requires the formation of collagen and skin cells.” From Vitamin C serums to innovative peptide formulations, each product is designed to achieve exceptional results, benefiting both clients and clinics alike.

Joanne also highlighted the brand’s commitment to quality and sustainability. “We ensure that our world-class manufacturing facility is TGA and GMP aligned,” she noted. This ensures not only the highest standards of product quality but also appeals to environmentally conscious consumers who are increasingly aware of their choices.

Fresh Members were introduced to the simplified yet effective six-step skincare routine, ensuring ease of use and patient adherence. “We have the sophistication behind our range, but we've kept the routine really simple for you to be able to upsell to your customers,” Joanne explained. This approach ensures long-term client loyalty and exceptional results.

The session also covered the support system accompanying this partnership. Joanne elaborated on the extensive digital resources available to Fresh Clinics Members, including marketing materials, educational graphics, and seasonal content updates.

The future of skincare is promising, with plans to introduce new products in the ingestible serum and inner wellness category, as well as innovative electronic skincare devices. Joanne expressed her optimism, stating, “We have some really exciting things coming that we'll be able to share  throughout the rest of the year.”

This collaboration shows our commitment to delivering long-term performance and supporting our Members at every step. By integrating The Skincare Company’s products into your practice, you not only elevate the patient experience but also align with a brand dedicated to sustainability, social responsibility, and transformative results.

Not a Fresh Member? 

Want to Offer The Skincare Company in Your Clinic? Join Fresh!

The aesthetic industry has recently experienced pivotal changes in advertising regulations. One such evolution has been the regulatory amendments introduced by the Therapeutic Goods Administration (TGA) concerning the advertising of S4 medications. These changes are poised to reshape how clinics communicate their services to consumers. Let's dive into these changes and discuss viable strategies to navigate them.

Understanding the Shift

The TGA's most recent changes centralised the promotion of cosmetic injectables and called into question the direct advertising of S4 medications to consumers. Specifically, traditional terms that clinics utilised such as, 'wrinkle-reducing', 'filler', and 'anti-wrinkle injection' is no longer approved for use. A shift is recommended towards a more consultative approach, for instance, 'our clinic provides consultations.'

In addition, pricing details cannot be openly displayed on websites or social media platforms. As an industry professional, this might have you wondering: "How do we communicate our charges to potential patients?". The solution could be extending the privacy of such information. For instance, consider deploying password-protected pages for individual return patients, or encouraging patients to book a complimentary consultation. This method creates a private communication channel, which does not violate the TGA’s guidelines on advertising.

Let's also address the issue of the use of before and after images in advertising. This form of advertising is now prohibited, particularly when promoting the use of prescription medicine. Admittedly, this can seem challenging, but remember, this transition can be an opportunity to reevaluate and reinvent your promotional strategies.

Adapting to Changes

When the rules of the game get reset, it's an opportunity to figure out how to play better than anybody else. So, how can we play better? One way is to focus on paying attention to the specifics of the TGA guidelines and conforming accordingly.

Subsequently, the TGA discourages any advertisements directly related to treatments. Therefore, adopt an approach that emphasises solutions for patients over explicit promotion of cosmetic treatments and S4 medications. This subtle but necessary shift in messaging ensures compliance.

The Nursing and Midwifery Board of Australia's document titled 'Regulation of Health Practitioners Performing Non-Surgical Cosmetic Procedures' gives a detailed outlay of these modifications. Most importantly, it offers an opportunity for feedback. If you are not giving feedback, then your voice is not heard. By voicing our thoughts, we can influence decisions, ensuring considerations in the law-making process.

Advocacy and Compliance

Above all, the fundamental goal remains to serve our patients ethically while adjusting to these regulations. The changes imposed by the TGA present an invitation to revamp and rethink our communication strategies. Adapting and finding creative, compliant solutions demonstrates our commitment to our patients.

The community's engagement is instrumental as we navigate the changes. After all, insightful conversations shape guidelines and inspire positive changes. As we continue to work with new guidelines, let's participate in discussions, provide feedback, and shape the future of compliance in the aesthetics industry.

Want to stay at the forefront of compliance? Reach out to our team today, call us, or schedule a time to chat below!

At Fresh Clinics, we encourage our community to take time out and invest in themselves. We all lead busy, fast-paced lives and we often get so swept up in everyday tasks and responsibilities, leaving us little or no time to slow down, breathe, and focus on our wellness.

We were recently joined by Courtney, an esteemed meditation and wellness coach, for an in-depth breath work session, and to shed light on the importance of self-care, mindfulness, and meditation.

Courtney kicked off the empowering evening by extending the paramount message of self-care: "I intend that you'll leave feeling like your cup is full and also that you have the tools to help you fill up your cup throughout the busy periods of life." From this invigorating start, she had a simple goal – to make the session a day spa for the mind and nervous system.

One of the highlights of Courtney’s webinar was the introduction of mindfulness resets encompassing daily, monthly, and yearly actions. These resets are flexible and designed to fit seamlessly into our daily routines. Whether it’s taking a five-minute break to breathe mindfully during the day, indulging in a long, restorative bath once a month, or planning a stress-free, work-free holiday once a year, these resets are about making self-care a regular part of our lives.

The breath work session with Courtney took our Members through a deeply calming meditation process, which many found both eye-opening and transformative. "My whole body was tense, and I didn't realise. I am going to take more time to reflect to support and regulate my nervous system." - Fresh Clinics Member.

This emphasis on self-care isn't solely Courtney’s mission though; at Fresh Clinics, we resonate with the same sentiments. We understand that our community is filled with incredible Nurses juggling businesses, families, and responsibilities. That's why we believe it’s important that we encourage our Members and staff to prioritise self-care and regularly indulge in small acts of mindfulness to support not only success but well-being. We even have a designated wellness area every year at our Fresh Life conference.

Self-care and mindfulness aren't just "nice to have" - they're vital components of a balanced, fulfilling life. So, let's not forget to pause, breathe, and take it all in. After all, our well-being isn't a race, but a lifelong journey. Let's keep our cups filled together - one mindful moment at a time.

Check out Courtney's incredible breath work session below.

Are you ready to be inspired? Meet Alexa, the dynamic Fresh Member behind 'By Alexa Aesthetics'.

A Passion for Cosmetic Nursing

Not only does Alexa see a career in aesthetics as a potent tool for self-confidence, but she is also showing others how they can enjoy the same benefits with Fresh Clinics.

Alexa's journey into cosmetic nursing started six years ago when she saw a gap in the industry. Having initially worked in a paediatric emergency hospital, she loved her job but felt her skills could make an even more significant impact on the aesthetics industry. 

There weren't many cosmetic nurses in her area then, and she saw an opportunity to bridge this gap and, most importantly, help individuals feel more confident in their own skin.

Her passion for cosmetics isn't just about bridging industry gaps though - it's about the indescribable feeling she gets when her patients walk out of her clinic with renewed confidence. Alexa's expertise ranges from treating the skin to performing non-surgical cosmetic procedures. 

Those joyful moments when clients say, "I'm so happy with the results," makes the journey worthwhile for her.

Why Fresh Clinics?

Alexa's choice to collaborate with Fresh Clinics was inspired by the rave reviews from peers who had independently associated with us. She took the plunge and opted for Fresh Clinics over other prescribing companies, an adventure she says she's never regretted. 

The warmth of the Fresh Clinics community, embodied by the supportive policies, compliance, and advanced training captivated her.

For someone carving her path, the assurance of being backed by a compliant partner is vital. At Fresh Clinics, she not only found compliance but also empowerment.

Alexa's experience is an inspiration for aesthetic nurses looking for both independence and community. Her story shows that dedication, hard work, and with Fresh Clinics by your side, you'll have the support, resources, and community you need for a satisfying and enduring career in cosmetic nursing.

So, why not consider joining the Fresh Clinics community like Alexa?

Reach out to our team today, call us, or schedule a time to chat below.

Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.

This month's Business Growth Webinar Series by Fresh Clinics, hosted by skin expert Steph Yalda, focused on the differences and applications of laser and IPL (Intense Pulsed Light) devices, and how they can boost the revenue and profitability of cosmetic clinics.

Meet Steph: Your Guide to Advanced Skin Treatments

Business Development Manager and Dermal Therapist, Steph, with over two decades of experience in the aesthetics industry, has been transforming skin and sharing valuable knowledge for years. "I started as a humble beauty therapist at seventeen, and my career has progressed ever since," she shared. Now, she works with our Members to demystify laser and IPL treatments, guiding them through these powerful devices.

Why Choose Laser or IPL?

One of the key takeaways from the Business Growth session was understanding when and why to opt for laser or IPL treatments.

Laser: Precision and Power

Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. "With laser, you have a very high level of precision," Steph explained. This makes laser devices ideal for treatments like:

• Hair removal
• Vascular lesion treatment
• Tattoo removal

IPL: Versatility and Broad Coverage

IPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. "What's great about IPL is you can address many concerns in one session," Steph said. IPL can effectively treat:

• Pigmented Lesions
• Vascular Conditions
• Skin Rejuvenation
• Acne

Steph highlighted the importance of both technologies, noting that "you can have just an IPL device in your clinic because it will cover such a range of different treatments."

Key Considerations for Implementing Laser and IPL

Introducing these devices into your clinic requires careful planning and understanding of the technology. Steph emphasised a few critical points:

Safety First

Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments.

For most devices, Steph recommends attending in-person training. "Go to the in-person training sessions, because you will be so much better and have a better understanding of how the device works."

Treatment Planning

A clear treatment plan tailored to each patient's needs is crucial. "Understanding the treatment journey of your patient and what you are trying to treat and why is how you make this a success," Steph advised.

Real Results & Revenue Potential

Steph shared impressive before-and-after photos demonstrating the effectiveness of these treatments. From reducing pigmentation and vascular lesions to significantly improving acne scars, the results speak volumes about the potential these devices hold.

Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.

Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.

To discuss device options or explore what training is on offer for these devices, talk to your Account Manager, or speak with our Customer Success Team on becoming a Fresh Member.

Not a Fresh Member? Join Today!

What if we told you that the cost of learning and networking with industry leaders is only $433 a day? The Fresh Life is an investment that promises to transform your career in ways you never imagined.

Imagine three insightful days filled with keynotes, networking opportunities, nourishing meals, and the chance to interact with our sponsors up close and personal. But that's just the beginning. 

Meeting brands face-to-face, getting hands-on with the latest products, indulging in wellness activities, and having in-depth discussions with KOLs over a casual blueberry muffin? It’s all possible at The Fresh Life. 

The potential for professional growth at The Fresh Life is limitless. Enhance your skills, learn new treatments, or introduce innovative products to your clinic – all of which can significantly boost your revenue.

As a cosmetic nurse, you’re required to complete a certain number of professional development hours each year, so why not do it in the surrounds of Byron Bay, at a conference that lives and breathes the aesthetic industry?

Consider the success stories of our speakers - learning to integrate just one new product into your offerings could double your income. For instance, one of our speakers and Fresh Member grew her business from hundreds of thousands to millions in just a few years by introducing energy-based devices and skincare.

Better yet, you’ll hear her story and business tips straight from the stage this year. 

Show your patients that you’re committed to learning and bringing new skills to the table. Today’s consumers are hungry for expert opinions and results. Show them that you invest in yourself to invest in them too.

Your tickets to The Fresh Life may also be eligible for potential tax benefits and offsets. Reach out to your accountant to explore this further.

Are you ready to transform your career at The Fresh Life?

With less than four months to go, the excitement for The Fresh Life 2024 is building as we count down to the most inspiring, immersive, and innovative event of the year.

We are thrilled to introduce the incredible sponsors making this year's conference the most impactful yet. Thanks to their collaboration, we are set to bring you an enhanced experience filled with insightful training sessions, networking opportunities, and groundbreaking product releases.

Our sponsors are coming in at various levels, ensuring a diverse experience for all attendees. We are proud to welcome back some of our most dedicated partners and introduce new faces who are joining us for the first time.

Here’s a glimpse of who’s at the forefront of The Fresh Life 2024:

Elevate

Our top-tier sponsors who have shown exceptional support and commitment to The Fresh Life.

• Galderma
• Merz

Accelerate

These industry-leading sponsors continue to drive the aesthetics industry with their innovative solutions. And, a warm welcome to Evolus!

• Allergan
• Evolus

Collaborate 

These sponsors are here to collaborate with you to enhance your success. Welcome back everyone, except for Candella - joining The Fresh Life for the first time!

• Candela 
• Cryomed
• Dermocosmetica
• EnVogue
• Hugel 
• Teoxane
• Xytide

Activate & Integrate

These sponsors are here to introduce you to comprehensive tools, technologies, and solutions that seamlessly fit into your business.

Accelerate:

• Venus Concept

Integrate:

• Advanced Skin Technology
• The Aesthetic Collective
• The Skincare Company
• AMET

And of course, our media partner, Spa & Clinic, covering all the magical moments and reporting back the best bits. 

Join us at The Fresh Life

Whether you've attended before, are a first-time participant, or are a potential sponsor, The Fresh Life 2024 offers an enriching experience for all. Let's live The Fresh Life together!

Building meaningful connections and community is at the core of The Fresh Life.

This year, we invite you to join our educational retreat of like-minded individuals to learn, grow and form relationships that will last long after the conference ends.

Whether you're joining us alone or with a group, you'll find that a sense of belonging is everywhere at The Fresh Life. As one of last year's attendees shared, “It was so clear that every detail was thought about to give us the best experience possible. The speakers and education, networking, were all top notch.” 

From the very first moment, you'll feel the energy of a community that's stronger together.

Imagine arriving at the stunning Crystalbrook in Byron Bay, where you have the chance to mingle, relax, and connect with others who share your passion for aesthetics.

Every morning, The Fresh Life starts with a breath of fresh air - literally. Join our yoga and breath work sessions and experience the peacefulness of Byron Bay as you prepare for a day filled with education and learning.

Throughout the conference, you’ll have countless opportunities to interact with industry leaders, enjoy hands-on learning, and make lasting connections.

“I’m so grateful for the connections I made last year with a group of women all on a journey together. We are able to learn and grow from each other and it was so great to see them all again.” - The Fresh Life 2023 attendee.

The connections don't end there. Our days are packed with opportunities to bond through enriching learning together. Whether you’re enjoying lunch together or participating in interactive, hands-on workshops, every moment is designed for community and building relationships. As one attendee shared: “I’m overflowing with new knowledge and inspired by the amazing injectors I’ve connected with.”

As The Fresh Life draws to a close, we cap it off with an unforgettable finale party on Halloween night. This is the time to celebrate the friendships you’ve made and the knowledge you’ve gained over the past few days.

“This is truly a very FRESH community!” said one of last year’s attendees, and we couldn’t agree more. The relationships formed here are lasting, and the experiences are unforgettable.

You’re Never Alone at The Fresh Life

Whether you're attending solo or with friends, The Fresh Life is where you’ll find your people. It’s a place where connections are made, and where you’ll leave feeling more inspired and educated than ever before.

We’re stronger together, and we can’t wait to welcome you to The Fresh Life 2024.

“We are taking these changes seriously, and while feedback can be provided we are taking an active approach to educating our community, because we care.”

A sentiment reiterated by John, a doctor with extensive expertise recently selected to speak at ABIC and quoted in Spa + Clinic, consistently highlights patient safety as a core focus for Fresh Clinics members. Rather than seeing these regulations as an obstacle, Dr. Holbrook has encouraged and educated Fresh Clinics members on providing “sincere” feedback & ensuring their voices are heard. We are working towards collectively viewing the upcoming changes as a shared goal, to ensure not just growth, butsafegrowth.

Dr. John Holbrook, delivered insightful information and industry knowledge, particularly around the new AHPRA guidelines in Australia’s non-surgical cosmetic procedures sector.

“...Ultimately good regulation helps us all create a better and safer environment for our patients and ourselves. Overall I think these regulations try to strike a balance between patient safety and allowing the industry to continue to grow.”

So, what do our Fresh members and nurses think of these new guidelines? We have an open communication channel with our members and the feedback has been understandably one of concern. Our members share frustration with the lack of clarity on the proposed changes and how they will impact their practice.

“Compliance is a pillar for Fresh Clinics and that’s true for everyone who works with us. We’re working with everyone to ensure they understand the regulations and provide feedback.”

Dr. John Holbrook’s outlook at ABIC Elevate 2024 provided vital insight into the AHPRA regulations and, when understood and correctly applied, could provide the framework that positively impacts both patient safety and business growth.

To read the full set of proposed guidelines:Reach out to our team today or schedule a time to chat below to discuss how to become a Fresh Clinics member.