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In response to regulatory changes imposed by the Tasmanian Department of Health, Fresh Clinics has become a crucial partner for cosmetic nurses. These strict new requirements, introduced late last year, have significantly altered the operating environment for cosmetic nursing practices throughout the state.

The new legislation requires all cosmetic nurses to obtain approval from the Minister of Health's pharmaceutical department under section 25A of the Poisons Act. As a result, clinics must now be licensed as day-procedure facilities, which involves making significant infrastructure changes, updating policies, and creating new documentation to meet compliance standards.

Fresh Clinics swiftly developed a legislative framework to assist nurses in adapting to these changes. After thorough discussions, the framework was approved by the Department of Health in April 2023. Despite this achievement, the majority of insurance companies elected not to insure cosmetic nurses lacking a Section 25A, leading to a halt in the supply of S4 medications to these businesses.

Nicola Paine, owner of Laser Lab and Beauty in Hobart, shared her experience. She recounted the confusion and lack of guidance following the legislative changes: "Everything seemed blurred and gray. We weren't given a lot of straight answers," she said. The situation escalated when Nicola received a letter from AHPRA questioning her practices under the new regulations.

Despite facing significant challenges, Nicola highlighted the crucial support she received from Fresh Clinics: "If it wasn't for Fresh Clinics, we would all probably be in a very different place right now. They were always there during the most difficult times, supporting, advising, and even lending a shoulder to cry on.”

In the past month alone, Fresh Clinics has successfully supported numerous Tasmanian nurses in achieving compliance. With proven success in navigating these legislative hurdles, Fresh Clinics now turns its focus to revitalising other Tasmanian clinics. As of today, Fresh Clinics remains the sole provider in Tasmania with the necessary processes, systems, and team in place to support cosmetic nurses in ensuring and maintaining compliance amidst evolving regulations.

Fresh Clinics is proving its significant value as a proactive leader in aesthetics. Recognising the demands of a progressive industry, the company consistently evolves its suite of features, underlining its mission to accelerate growth for cosmetic nurses, doctors, and clinic owners.

For more information on Fresh Clinics visit: https://www.freshclinics.com/en-au/

About Fresh Clinics: 

Fresh Clinics is a leading health-tech company tailored for the cosmetic injectables industry. It supports cosmetic professionals through comprehensive solutions including training, community support, and smart clinic management tools. Fresh Clinics enhances operational efficiency and compliance with regulatory standards, helping clinics navigate the complexities of the industry while ensuring high standards of care and professionalism. The platform also offers resources for medical oversight and continuous professional development. Fresh Clinics is more than a service; it’s a testament to what happens when passion meets knowledge, and the mission is clear - supporting cosmetic nurses, doctors, and clinics to start, grow, and thrive.

As a Clinic Owner, driving growth and revenue is crucial, yet challenging, particularly in an increasingly competitive and regulated market.

Recently, Fresh Members attended a session focused on high-impact marketing for the aesthetics industry, featuring insights from Kendall, founder of Aesthetics Marketing Group.

Kendall kicked off the session by speaking about the importance of thinking outside the box. "Think outside the aesthetics market to really draw inspiration and ideas from similar industries." Kendall encouraged tapping into the creative realms of fashion and wellness to inspire innovative marketing ideas. This approach helps clinics break the monotony and stand out.

Understanding Your Unique Selling Point (USP)

An essential step often overlooked by clinic owners is conducting a thorough audit of their business concerning marketing. "You have to remember you are in your business day in, day out and often we need to take a little step back and view it from a different lens," Kendall noted. This involves evaluating your brand, identifying your unique selling point (USP), and understanding your target audience.

Case Study: The Skin Bar

One example Kendall shared was about The Skin Bar, a clinic that exclusively focuses on skin needling. "They've positioned themselves as Australia's skin needling experts and their messaging is consistently around skin needling, skin health, skin quality," Kendall explained. By honing in on their USP and maintaining brand consistency, they've expanded to nine clinics along Australia's east coast in just a few years.

Understanding the Customer Journey

Mapping out your customer journey from start to finish can greatly enhance their overall experience. Kendall shared, "Your foundation is the key to your success. You don't want to put time, effort, and money into your marketing bringing all these leads to your clinic to then have a really poor experience." She suggested considering every touchpoint, right from the awareness stage to post-treatment engagement.

Another standout idea is adding personalised touches. Kendall pointed out a creative example: When one of her patients walked into her treatment room, there was a touch of personalisation. It said, 'Welcome back Natasha. This is your ritual space prepared with love.' Small gestures like these can make a significant impact on client retention.

A Simple Yet Effective Framework

Kendall introduced a straightforward framework for developing your marketing strategy:

1. Identify Your Business Goals: Take 30 minutes - an hour a day to understand what your goals are or what are the metrics within your business that you are trying to improve on
2. Choose Focuses for the Quarter: Pick two focuses, one to two maximum for every quarter
3. Promotional Offers: Always distinguish between always-on offers and seasonal promotions
4. Creative Implementation: Think of unique ways of carrying out activities that are engaging, effective, and different

Local Area Marketing and Referrals

"Local area marketing is one of my favorite strategies to implement because you can really see the results," Kendall said. Partnering with local businesses like gyms or real estate agents for mutual promotions can bring in significant leads.

Regarding referrals, Kendall highlighted, "Every clinic that I've ever worked with, the number one referral... most of them are referred from a family or friend." So why not capitalise on it with creative and enticing refer-a-friend programs?

The Power of Feedback

Client feedback is a great insight into your business that many clinics fail to utilise effectively. Kendall suggested a simple yet powerful approach: "Create a really simple basic short survey where you ask a handful of your loyal customers or patients to complete it." This feedback can highlight areas of improvement and amplify what’s already working.

Consistency in brand messaging, client experience, and promotional strategies ties all these elements together, creating a coherent and engaging brand presence. As Kendall concluded, "It’s about making marketing less scary and a lot more accessible to business owners who want to implement it themselves."

Ready to take your clinic’s marketing to the next level? Chat with our team today!

Menopause is finally becoming the hot topic it deserves to be, as more women seek support during this stage of life. Yet, it remains under-discussed in many professional settings, especially within the aesthetics industry.

Menopause often brings a range of physical and emotional changes due to hormonal fluctuations, impacting not only mood and energy levels but also skin health. Symptoms like dryness, loss of elasticity, pigmentation, and sensitivity are common during perimenopause and menopause, making it essential for practitioners to understand the unique needs of this demographic.

Fresh Clinics is excited to partner with Chiza Westcarr, a leading skin health and nutrition expert to the Australian Fresh Life Conference this year. She will dive deep into “Addressing Symptoms, Skin Health, and Beyond for the Perimenopausal and Menopausal Patient.”

In 2017, Chiza founded the Nutrition & Skincare Academy to bridge the gap between skincare and nutrition. She aims to educate aesthetic professionals on integrating nutrition into their practice to tackle skin issues like acne, rosacea, and eczema, which are often linked to gut health and diet. Additionally, she is the creator of Florabiome, a product line designed to improve gut and skin health through nutrition.

Chiza's approach also focuses on treating menopausal symptoms with personalised nutrition plans to balance hormones. Her renowned Metabolic Balance® program, tailors eating plans based on individual blood tests, optimises metabolism and supports hormonal health. This holistic coaching not only alleviates menopause symptoms but also guides women through vital lifestyle changes to boost their vitality and confidence during this transition.

Her session at The Fresh Life will empower attendees with the knowledge to confidently treat patients experiencing menopause. Given the lack of discussion around menopause, her insights are invaluable. She will equip attendees with the right nutritional strategies to manage menopausal symptoms effectively, ensuring aesthetic professionals are well-equipped to enhance their patients' confidence and well-being.

 The content of this blog is designed and intended for the education of Healthcare Professionals.

The energy was buzzing as Day 2 of The Fresh Life 2024 kicked off on another sunny day in Byron Bay. Everyone returned, excited for another day packed with inspiration. Day 2 delivered on every level, keeping the excitement alive as attendees dove into the next wave of industry education.

As we moved into the morning sessions, Group B took seats at the Fresh Lounge, where Andrea Culligan & Franziska Iseli discussed their entrepreneurial journeys and the importance of embracing change. They introduced the concept of being “unf**kwithable” - a term they defined as a state of confidence and resilience that’s unshaken by outside criticism or conflict. The highlight was bringing audience members on stage to answer, “What would you do if you had the courage?” - creating an empowering and memorable session.

Next up, Mike Clague took attendees through his journey with skincare and aesthetic treatments. Mike laid out a straightforward approach to boosting revenue with new, impactful treatments - no fluff, just real results. He shared his top five tips to elevate patient satisfaction, from using topical insulin with microneedling for acne to themed skincare packs, upper-to-lower face toxin conversions, and introducing Sculptra for enhanced volume.

Then, David Segal shared a raw and powerful session on business challenges, recounting his journey with The Cosmetic Institute and the difficulties it faced due to media backlash that led to lawsuits and significant financial loss. This was his first time discussing the impact on his confidence and finances. David emphasised the importance of compliance, proper patient selection, and careful hiring. He noted the industry's increased regulation and competition, advising business owners to stay informed about economic trends and inflation.

After a delicious morning tea and networking, Wayne Griffiths & Louise Farrar spoke on the Art of Regeneration. They brought an exciting insider’s take on maximising skin health with smart, cost-effective treatments. Wayne broke down the science of the ART FILLER range, revealing their special combination of effectiveness and longevity.

Over in The Fresh Lounge, we heard from Jodie Fisher - who shared how Candela’s energy-based devices transformed her clinic’s revenue and client results. Jodie successfully upgraded injectable clients to high-value skin consumers. Annual spending per client jumped from $400-$1,600 to $4,000-$7,200 - even during economic downturns, and she expanded her team from two to ten.

At the same time, the Woodlands Stage heard from Casey Wolfenden & Dr Jimmy Wang who gave a comprehensive look into the Hugel range in an engaging chat, showcasing real case studies, and picking the best patients for the portfolio. The conversation highlighted the importance of proper dosing for longevity and the benefits of the brand's award-winning syringe design and sterile packaging.

Following Casey and Dr Jimmy, Freya Carlson was welcomed to talk about immunogenicity and how it plays a role in the lasting effects of different toxins, especially how the immune system can cause challenges with aesthetic treatments. She discussed her transition from different toxins in her practice, stressing the importance of product proficiency and patient safety, and shared personal experiences with antibodies, non-responders, and the challenges of switching up brands.

Then we heard from Stuart Turner and Dr Lisa Hackett, who delivered a live demo session on ultrasound techniques for facial treatments, focusing on the crucial aspects of identifying and dissolving fillers. They tackled the pesky issue of residual filler after dissolution and stressed the importance of understanding facial anatomy - particularly the buccal fat pad.

After lunch, Dr Scott Horsborough gave insights into the entire Profhilo range, and how to manage patient’s expectations of long-term results. He highlighted how the treatment boosts skin quality, smooths out wrinkles, and increases collagen production for a healthy, lasting glow. He also shared the long-term perks - like needing less makeup and enjoying skin that stays resilient over time.

While some guests attended their small group training sessions, others heard from Ben Schreenan, who gave a deep dive into e.p.t.q, and how to maintain natural results while still making a profit. This advanced filler offers exceptional lift, projection, and flexibility for various facial areas, as shown through real case studies by Ben.

Up next, Mike Clauge filled the room looking into a new toxin - Relabotulinumtoxin A. Data from 17,000+ patients was presented by Mike, showing a low rate of treatment-related side effects, and high satisfaction. Plus, it’s going to be the first ready-to-use liquid toxin on the market!

In The Fresh Lounge, the laser and skin panel - Jamal Ammar, Jodie Fisher, Maxine Figuira, Sara Lavis, and Steph Yalda - hosted an engaging conversation on Successfully Introducing Energy Devices into Clinics. The panel encouraged delegates to consider patient demographics, focusing on age and skin issues like redness, pigmentation, and laxity. A key takeaway? Set patient expectations right - aim to undersell and over-deliver for top results.

Day 2 finished off with one of the most anticipated sessions of The Fresh Life - Dr David Eccleston’s advice on choosing the right toxin - in a non-sponsored session where nothing was off-limits! He shared the historical context of botulism discovery and its link to sausages, while also covering the efficacy and tolerability of different toxins in different patients.

The second day of The Fresh Life 2024 was certainly one to remember, and we can't wait for a final epic day!

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 The content of this blog is designed and intended for the education of Healthcare Professionals.

And just like that, we reached the final day of The Fresh Life 2024. The day started with an energising yoga session on the wellness deck, to prepare the mind and body for a busy day ahead!

Together in The Fresh Lounge, a highly anticipated discussion with the Hembrow sisters kicked off. Amy & Emilee Hembrow, founders of SSKIN,  shared their journey of starting the clinic. The sisters discussed the significance of company culture, maintaining a collaborative work environment, and the strategic use of social media. They also addressed balancing business and family life, the impact of industry regulations, and their focus on holistic wellness and natural treatments.

Over at The Wellness Deck, meditation coach Courtney Rodgers let her infamous session - Elevating Your Essence. This was the perfect chance for guests to take a moment to themselves, and reflect on the conference so far.

Next up was Rochelle Akhavan, who presented a deep dive on Creating a Signature for Your Clinic. She emphasised the importance of standing out in today's market, leveraging unique strengths, and shaping reputation and strategy. AI tools like chatbots and video AI were recommended to enhance client engagement and Rochelle shared metrics that showed that adding a bespoke skincare range could significantly boost revenue, with potential increases of $107,000 to $311,000 annually.

After breaking for a delicious morning tea, attendees had the option to join a second meditation session by Courtney or head to The Fresh Lounge to hear from Babak Moini and The Johns. Being one of the only times Babak had brought his wisdom to the stage, the conversation was centred around the founding of Laser Clinics Australia to make treatments affordable and accessible. Bobak shared insights on understanding business fundamentals and adapting to industry shifts, especially amidst today’s economic and regulatory challenges in cosmetics.

After Babak's inspiring chat, we were joined by the first cohort of the Fresh Clinics Growth Accelerator Program, and the impact the first round had on business owners. Participants shared their experiences, such as new and improved consultation processes and smart sampling strategies. The session concluded with an invitation to join the next Growth Accelerator program waitlist.

The excitement continued in The Fresh Lounge, as we heard from the Fresh Clinics Product Team - Mitch, Luka, and James. They showcased the exciting future of what's to come with Fresh Clinics, such as an integrated point-of-sale and a digital treatment planner to simplify patient journeys and go paperless.

Just before we went for lunch, Chiza Westcarr, Agnes Dube, Dr Stephen Lowe, and Douaa Al Hamad held a diversity panel. The panel discussed the importance of cultural sensitivity in healthcare, particularly in cosmetic treatments. Dr Stephen spoke to his diverse patient base in Sydney, including Asian and transgender patients. Agnes and Chiza shared their experiences with African and Southeast Asian patients and emphasised the need for diverse representation in promotional materials and education on treating patients from different backgrounds.

The final sessions of the day was an engaging Q&A with Dr Felix Li, followed by a wrap-up by The Johns. Dr Li spoke about the evolution of patient expectations, noting that patients are now more informed and discerning, and The Johns gave a glimpse into the future of the industry, and what's next for Fresh Clinics.

During the final day, our Fresh Life treatment & training rooms were also packed with nurses, keen to learn from the best in aesthetics.

The Fresh Life 2024 wouldn't be complete without our incredible Finale Party. This year, the Woodlands Stage was converted into a spooky dome, complete with tarot card readers and spine-tingling music. Everyone brought their A-game in Halloween costumes as we celebrated an incredible week and danced the night away!

The content of this blog is designed and intended for the education of medical professionals

Welcome to a new era of aesthetic enhancements.

In an exciting training session exclusive to our Fresh members, we witnessed the thrilling launch of an exciting new product in the world of aesthetics, e.p.t.q.®, (Efficacy, Purity, Technology, and Quality) - a range of dermal fillers with an undeniable potential to revolutionize the treatment landscape, nurtured to perfection by the globally acclaimed Xytide.

We heard firsthand from Troy Guthrie, the Managing Director of Xytide, and Dr Jenny Kimmons, a renowned cosmetic doctor with nearly two decades of experience, who provided invaluable insights into the product.

The industry-shifting filler was born in South Korea, home to some of the most advanced aesthetic medical treatments. Today, South Korea is recognised as a world leader in both injectable treatments and innovative devices, and e.p.t.q® fits seamlessly into this narrative.

What makes e.p.t.q® stand out?

e.p.t.q® uses a unique technology that sets it apart from conventional HA fillers. It caters to an increasing number of clients seeking treatments for high-risk areas like the forehead, nose, and tear troughs – areas often considered tougher to treat.

What separates this technology from other fillers is its patented nine-step manufacturing process, and its CM technology, which guarantees a secure and pure environment. This technology gives an edge to e.pt.q in terms of resilience to tissue, the ability to remain cohesive after injection, and a robust safety profile - an aspect that has been boosted by considerable overseas experience and several clinical papers.

Case Studies 

Drawing on Dr Jenny’s training session, some of the outcomes achieved using e.p.t.q so far are:

Patient one: A mature patient with lip lines and less volume was treated with S 100. The fillers were used to improve the volume in her lips and enhance the peri-oral area evenly.

Patient two: A younger patient had asymmetry in her lips corrected by injecting S 300. The patient retained her youthful look with balanced lips.

Patient three: A woman with a dramatic loss of cheek volume received a combination of S 500 and S 300 to lift her facial structure and enhance her appearance.

e.p.t.q® fillers offer strong projection using less product, which yes, means you get more bang for your buck! The incorporation of hyaluronic acid in the e.p.t.q® range enhances longevity, lasting up to 12 months in some patients, the benefit of which is explored in: Emerging Trends in Cosmetic Treatments: Longer-Lasting Hyaluronic Acid Products.

It is an excellent choice not just for lips and cheeks, but also for injecting into high-risk areas due to its improved safety profile and reversibility using Hyaluronidase.

e.p.t.q® represents a significant evolution in the field of cosmetic medicine, offering aesthetic practitioners versatility in their treatment options that deliver top-notch results.

The decision to launch e.p.t.q® exclusively with Fresh Clinics highlights our commitment to delivering high-quality, exclusive products to our Fresh Members. At Fresh Clinics, we pride ourselves on providing our strong community of Nurses with access to the best education and upskilling in the industry.

Not a Fresh Clinics member yet?  Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh initiatives today.

We are committed to advancing education and empowering our community of cosmetic professionals. That's why we were thrilled to co-host the Advanced Anatomy Workshop alongside Galderma, to provide accessible and comprehensive learning opportunities for our Fresh Nurses that go beyond the textbook. Medical aesthetics is a complex art that requires more than just technical skill - it demands a deep understanding of facial anatomy. Cosmetic nurses often don’t have access to observe real-time complication management or adverse events, nor explore the facial anatomy on a deeper level. Access to this education, particularly through cadaveric dissection, is also limited to cosmetic nurses due to factors such as cost, ethical considerations, and availability.

However, at Fresh Clinics, we know the value of education, which is why we prioritise investment in industry-leading training, and why we were committed to making this workshop accessible to all of our Fresh nurses - in return enhancing patient safety and care.

The workshop unfolded over two sessions, each filled with engaging presentations, interactive discussions, and hands-on learning experiences. Our Fresh Nurses had the opportunity to dive into the precise nature of human tissues and facial anatomy, gaining valuable insights into the human body's intricate structures.

Over 56 Fresh Nurses were in attendance, some traveling as far as Sydney, Canberra, and Perth. The turnout for the workshop was remarkable, showcasing the dedication of our nurses to deepen their education and improve clinical practice. Galderma's collaboration in investing in continuous learning and education within the industry demonstrates their commitment to supporting nurses in expanding their knowledge and skills, and we were thrilled to co-host this workshop with them.

“It was really good - I learnt a lot of new, safer injection techniques & it just really solidified my knowledge around anatomy. It's going to be really good to bring back to my med spa to be safer with my patients and understanding more about the anatomical differences between patients.”

- Nurse Chelsea, Beautiqué Cosmetic Clinic

By providing an opportunity for our nurses to explore advanced anatomy firsthand, Fresh Clinics aims to empower cosmetic professionals with the skills and knowledge needed to deliver exceptional patient care. We understand the value of immersive learning experiences, which is why we prioritise offering opportunities like this workshop.

Not a Fresh Member?Reach out to our team today or schedule a time to chat below.

The content of this blog is designed and intended for the education of medical professionals

In today's world, the search for ageless beauty and youthful skin is at the forefront of many minds. Highly sought-after non-surgical cosmetic procedures like dermal fillers, have become the go-to solution for individuals seeking to restore and maintain facial volume and overall appearance.

This surge in demand calls for a deeper examination of the increasing popularity of longer-lasting HA fillers. In the past, a significant challenge with dermal fillers was the length of time the product lasted - on average 6-12 months. However, with the introduction of longer-lasting HA fillers, this concern is set to become a thing of the past. 

Unveiling e.p.t.q.®: The latest hyaluronic acid filler from Korea

Originating from Korea, e.p.t.q.® is a high-concentration (24mg HA/mL) HA filler, setting new standards in patient satisfaction, safety, and efficacy. The product's excellence is achieved through a strictly controlled 9-step manufacturing process, resulting in a low degree of modification (MoD), maximizing cross-linking efficiency, and fine homogeneous particles.

e.p.t.q.® has already earned a loyal following in more than 58 countries, with over 5 million syringes utilized globally. Now, Fresh members have the exciting opportunity to incorporate this extraordinary range into their med-spas. It has also gained a name for being one of the longest-lasting dermal fillers available - lasting for 12-24 months.

But it doesn't stop at its technical prowess. As a highly cohesive and viscoelastic gel, e.p.t.q effortlessly offers both high lifting capacity and flexibility while remaining gentle on the tissue.

It’s also easy to inject, setting the stage for a smooth, natural-looking enhancement.

This is an exciting time for cosmetic nurses as they now have the opportunity to experience Korea’s finest contribution to the world of HA fillers.

The launch of e.p.t.q.® represents a transformative shift in the evolving landscape of longer-lasting dermal fillers.

With such impressive attributes, e.p.t.q.® ensures superior results, safety, and client satisfaction, providing nurses with the tools they need for the best outcomes.

At Fresh Clinics, our continuous commitment to remain ahead of the curve of the aesthetics industry drives us to discover and deliver the latest innovations to our members. Our main focus is on providing our members with access to the most cutting-edge treatments available, with early access to products like e.p.t.q.®, arming you with the tools essential for success.

Not a Fresh Clinics member yet?  Reach out to our team today, call us, or schedule a time to chat below to discuss how to become a Fresh Clinics member and take advantage of Fresh initiatives today.

We couldn’t think of a better week to host Freshly Plated 2024, than International Women’s Week, especially for the 98% of our female member base. This year, the theme ‘Inspiring Inclusion’ was at the forefront of our minds as we came together to celebrate the amazing people in our communities.

Freshly Plated is an unforgettable and unique experience that takes place simultaneously across all five states of Australia - on thesamenight. We transform beautiful and luxurious homes into intimate settings where our community comes together to connect and inspire one another.

As usual, private chefs craft a unique culinary experience and Wednesday night was no different. The carefully curated menu served as a catalyst for open communication and further promoted new connections.

Following dinner, our members had the opportunity to engage in a collaborative session with Allergan Aesthetics and Sheri-Lee Knoop, President of the Cosmetic Nurse Association. With over 25 years of experience in Cosmetic Medicine, Sheri-Lee gave a keynote session on strengthening your clinic by elevating the approach to facial assessments and patient consultations.

Sheri-Lee’s presentation highlighted the importance of empowering your patients to make their own decisions and building a strong relationship with them. She also emphasised that a “great consultation will lead to great outcomes,” and creating a customised journey for your patients will lead to the results they want to see. This education piece had something for everyone and provided valuable insights into understanding the value of consultations and assessments.

We couldn't have imagined a more fulfilling way to spend an evening where our members had the opportunity to discover more about themselves, connect with other inspiring women, and unite all across Australia. It's safe to say that the conversations and connections shared during the event will leave a lasting impact on everyone who attended.

The evening was more than just dinner - it was a celebration, education, and an opportunity to unite our powerful and inspiring Fresh members all across Australia. We look forward to doing it all again at Freshly Plated 2025.

Want to attend the next Freshly Plated event? Reach out to our team today or schedule a time to chat below on how to become a Fresh Clinics member today.