Featured Articles
When regulatory warnings become reality
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
Last week, Spa & Clinic reported on a Queensland tribunal decision that marks a significant moment for the aesthetic industry.
A registered nurse has been banned from practice for two years after administering Schedule 4 medicines without a valid medical consultation or prescription, and for continuing to practise while suspended. The findings are confronting, but they’re also an opportunity to learn, reflect, and improve our own practices.
As Spa & Clinic noted, the decision sends “a clear signal that Ahpra and the National Boards are no longer tolerating breaches that have long concerned regulators.” That signal matters for every cosmetic injector in Australia.
According to the tribunal findings, the practitioner administered restricted medicines without authorisation, falsified clinical records, and continued treating patients despite regulatory restrictions. The tribunal determined this behaviour constituted professional misconduct and highlighted the importance of deterrence, both for the practitioner involved and for the wider industry.
Ahpra CEO, Justin Untersteiner, reinforced this shift:
“We will leave no stone unturned to investigate and take action against practitioners who do the wrong thing.”
For years, Australia’s aesthetic industry has operated in an environment where expectations have been tightening, but enforcement has been inconsistent. That era has now ended.
This case reinforces several non-negotiables:
- Patient Safety is paramount.
- Schedule 4 medicines must only be administered following an appropriate medical consultation, and all medications must have a valid prescription in place for the patient.
- Medicines must be supplied to the authorised practitioner, stored, and administered in accordance with state and territory regulations.
- Clinical records must be accurate, complete, and truthful.
- Any Aphra registration conditions and suspensions must be strictly followed.
When a medication is not supplied by the prescribing provider, the chain of custody is compromised, creating uncertainty regarding the medication's origin and accountability. In such instances, practitioners cannot assume clinical responsibility for the safety, integrity, or efficacy of products they did not procure or oversee.
In the event of an adverse clinical reaction, audit, or complaint, clear and accurate records are critical. They provide transparency around the supply, prescribing, and administration of the medication, and protect both patient safety and the practitioner/s involved.
These are not administrative details, but the professional standards expected of every healthcare practitioner. They are fundamental patient safety obligations, and failing to uphold them carries serious consequences.
At Fresh Clinics, our mission has always been to support nurses to build sustainable, compliant aesthetic practices — backed by education, systems, and clinical governance that stand up to scrutiny.
This moment matters for our industry. It’s an opportunity to raise standards, protect patients, and ensure aesthetic medicine remains a respected, trusted profession.
Read the full Spa & Clinic article here.
Menopause Awareness Month: What every cosmetic nurse should know
Menopause Awareness Month: Understand the impact of hormonal changes on skin. Learn how aesthetic nurses can better support patients during this transition.
This Menopause Awareness Month, we sat down with Dr Izzy Sillar to talk about something that affects every woman, but is still so often overlooked: menopause.
For women, menopause isn’t just a hormonal shift. It’s a whole-body transition that affects skin, mood, sleep, energy, and confidence. And for cosmetic nurses, it’s an opportunity to change how women experience this stage of life.
“Perimenopause and menopause… is a clinical diagnosis. We don’t actually rely on blood tests or serum markers… It’s based on the clinical picture.” - Dr Izzy.
That one shift in mindset can change how you consult, treat, and support patients who are 40+ in your aesthetic clinic.
Perimenopause vs. Menopause
“Menopause is diagnosed as being 12 months since their last menstrual period. And perimenopause is less than 12 months, where we’re seeing changes in the menstrual cycle.”
Dr Izzy outlined a typical trajectory:
- Mid–late 30s: testosterone trends down.
- Early 40s: progesterone declines.
- Mid-40s onward: estrogen drops.
As estrogen falls, cycles often space out or go missing. Skin can feel thinner, joints ache (hands, knees, lower back), and patients frequently report the “middle-aged spread.”
“When we lose estrogen… our fibroblasts become dysregulated… This can translate to skin becoming thinner, [and] joints… more sore. It’s really common… to gain weight around the tummy… even when eating well and exercising."
Why this matters in aesthetics
For too long, menopause has been underdiagnosed and undertreated.
“Currently, 85% of women are mismanaged for a condition that affects 100% of women by age 55.”
By adding women’s health pathways to your practice, you’re helping to close a major gap in medicine. You’re saying: we see you, and your experience matters.
"We have safe ways to manage this in conjunction with lifestyle… and it’s absolutely a woman’s right to have access to this.” - Dr Izzy.
Untreated symptoms aren’t just inconvenient.
“Heart attacks become the third biggest killer for women [not on appropriate therapy]. Fragility hip fractures… 75%… are in fact women… small falls shouldn’t be something that is going to take their life.”
Connecting patients to competent care is essential to preventive health.
Ready to support your patients holistically?
“Position yourself as more than an injector — become a guide.”
If you’re a Fresh Clinics member, you can access Fresh Health and start referring today. Not yet a member? Get in touch and we’ll show you how to integrate safe, modern women’s health support into your clinic.
Why Clinical Excellence Drives Success
Why clinical excellence drives sustainable success: Discover how prioritizing patient safety and high standards builds a loyal client base and profitable clinic.
In today’s booming aesthetics industry, clinics are popping up on every corner. Many chase growth with ads, discounts, and quick-win marketing tactics. But the truth is: the fastest-growing businesses aren’t the ones spending the most on ads — they’re the ones delivering the best patient outcomes.
At Fresh Clinics, we’ve supported more than 2,000 nurses and doctors in building thriving practices. The data is clear: clinical excellence is the #1 driver of clinic growth. Why? Because excellence fuels patient trust, and trust fuels referrals.
In this article, we’ll share:
- Proprietary insights from Fresh’s network of clinics
- Why referrals, not ads, are the ultimate growth engine
- The Fresh 4-Pillar Growth Model for sustainable success
The problem with “quick-fix” business growth
The aesthetics industry is often framed around leads, discounts, and fast revenue. Competitors offer:
- Paid ads campaigns
- Website rebuilds
- “Get more patients fast” playbooks
The issue? Patients notice the difference.
Poor consultation processes, unprepared practitioners, and inconsistent results lead to disappointment — and in some cases, safety risks.
Clinics built on short-term marketing tactics struggle to retain patients and eventually burn out.
Fresh data: Referrals are the growth engine
Fresh’s work with thousands of practitioners has revealed a simple truth: referrals account for the majority of sustainable growth in clinics.
- Practices that focus on complication management training see up to 2x more referrals within 6 months.
- Practitioners who adopt a consultation mastery framework report a 35% increase in repeat patient bookings.
- Clinics that deliver consistently superior outcomes see organic referral growth surpass paid acquisition by Year 2.
This is the compounding power of excellence. Each happy patient tells a friend, leaves a glowing review, and builds the practitioner’s reputation.
The Fresh 4-Pillar Growth Model
We’ve codified what works into the Fresh 4-Pillar Growth Model — a framework built on what we’ve seen across 2,000+ aesthetic clinics.
1. Consultation mastery
- A structured consultation builds trust and ensures tailored outcomes.
2. Complication confidence
- When practitioners are trained to handle complications, confidence radiates.
- Patients sense this security — leading to stronger loyalty and referrals.
3. Patient experience
- Every touchpoint matters: from the first consult to follow-ups.
- A superior patient journey drives love, loyalty, and advocacy.
4. Business growth through referrals
- Delivering excellence creates a flywheel: Great outcomes → Referrals → More patients → Sustainable revenue.
Why Clinical excellence builds premium brands
The benefits go beyond just growth:
- Exclusivity: Better practitioners attract better patients.
- Future-Proofing: As competition intensifies, only practices with clinical excellence will stand out.
- Industry Stewardship: Putting patients first sets Fresh and its members apart from negative industry trends.
In short, excellence isn’t just a growth strategy — it’s a brand strategy.
Key Questions Answered
What is the #1 way clinics grow?
Referrals. And referrals come from delivering excellent patient outcomes.
Why are referrals better than ads?
Ads can buy attention. But only excellence earns trust — and trust is what fuels long-term patient advocacy.
What role does complication management play in growth?
Confidence in handling complications radiates to patients. It builds safety, trust, and loyalty — all drivers of referrals.
What is the Fresh 4-Pillar Growth Model?
A framework for sustainable success: Consultation Mastery, Complication Confidence, Patient Experience, and Business Growth via Referrals.
Conclusion: Excellence wins, every time
The aesthetics industry is evolving quickly. In the short-term, anyone can buy ads. In the long-term, only those who build their practices on clinical excellence will thrive. At Fresh, we’ve helped over 2,000 nurses and doctors achieve their dreams — by putting patients first, building confidence, and creating practices that grow on referrals. The future of aesthetics is clear: Excellence drives growth.
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Careers: Working at Fresh Clinics
At Fresh Clinics, we believe the key to providing exceptional support and services to our Members starts with an inspiring, talented, and supportive environment for our team. Our vibrant culture is alive with values that guide our work and success, and we live by principles such as being kind, staying humble, and waiting for the second marshmallow.
Within 5 years, we've transformed an idea into a high-performing team of 100+ staff, and we rank among the top in the industry for growth. Here’s a glimpse of what it’s like to be part of the Fresh Clinics team:
Work-Life Balance
We understand that a healthy work-life balance is essential for overall well-being at work.
The Fresh Clinics team predominantly operates remotely across the globe, offering flexible working arrangements to help our employees maintain a balance between their professional and personal lives. This principle is built on high trust, high output, and staying humble. We credit this to our unique organisational design and strategic approaches covering all of our talented staff.
There is still a large presence at our HQ in Sydney, to ensure we all connect face-to-face and focus on building relationships.
We are all a little pet-obsessed, which is why our staff are encouraged to bring their furry friends into work. This unique aspect of our culture makes our office a warm, welcoming, and joyful place to be.
Innovation
Our team is encouraged to think outside the box, stir things up, and explore new ways to improve our services and products. This commitment to excellence ensures that we remain industry leaders and continuously deliver exceptional value to our Members.
Collaboration
The best ideas come from diverse perspectives and open communication. Our team members work closely across departments, sharing knowledge and expertise to achieve common goals. This collaborative environment is one where everyone’s contributions are valued and recognised.
Inclusivity
We celebrate the unique backgrounds, experiences, and perspectives that each team member brings to the table. We’re all about creating a workplace where everyone feels valued, respected, and empowered to succeed.
Growth and Development
We are deeply invested in our employees’ growth and development, ensuring that everyone has the resources and encouragement they need to stay ahead in their careers. Our commitment to employee growth not only benefits our team but also ensures that we deliver the highest standards to our Members.
Well-Being
We prioritise the well-being of our employees and offer support at all levels. Our nurturing culture is reflected in our policies that encourage respect, trust, empathy, and support for one another. This caring and supportive atmosphere makes Fresh Clinics a place where employees can thrive.
Community
We regularly host social events that help our team bond and unwind. From team-building days to office celebrations, these events are all about building supportive, respectful relationships at work.
Join the Fresh Clinics Team
Working at Fresh Clinics is more than just a job - it’s an opportunity to be part of a dynamic, innovative, and supportive team that is transforming the med-tech & aesthetic industry. If you are passionate about making a difference and ready to collaborate with the brightest minds in the field, make sure you stay up to date with our regular job openings.
Unmissable Speaker Lineup: The Fresh Life 2024
Imagine learning from the very best in the aesthetics industry - leaders who not only set the standard but define it.
This year, The Fresh Life is excited to welcome an extraordinary lineup of international and local talent, bringing perspectives from across the globe right to Byron Bay. From the UK, the USA, Singapore, and Australia, these speakers are experts in their fields, offering insights and education you won’t find anywhere else.
Expertise By MERZ - A Top-Tier Sponsor
- Dr Stephen Lowe, one of Sydney’s most sought-after cosmetic physicians, is renowned for creating beautifully fresh, natural results. His sessions promise to be transformative for attendees looking to refine their craft.
- Freya Carlson is attending all the way from the UK, with over 25 years of experience in nursing and the pharmaceutical industry. Her lifelong passion has always been aesthetics, and she is ready to share her knowledge with you!
- Dr Frank Lin, a Specialist Plastic Surgeon and the founder of Eastern Plastic Surgery is known for his precision and innovation. His sessions will be invaluable for those looking to push the boundaries of what's possible in aesthetics.
- Dr Kristy Kostalas is an advanced injector with a special focus on full-face regeneration for peri and post-menopausal women. Her expertise will teach you how to offer transformative results to your clients.
- Dr Ricky Sia, a Cosmetic Physician with extensive experience in facial injectables, brings a medical foundation that ensures safe, reliable, and stunning outcomes. Witness his skilful techniques and understand the foundation of medicine that supports aesthetic practices.
GALDERMA's Dynamic Duo - A Top-Tier Sponsor
- Dr Phoebe Jones, a clinician, and researcher with a flair for the beauty side of medicine, will guide you through her unique approach to aesthetics that seamlessly blends science with art.
- Mike Clague is a clinical trainer with an impressive background in anatomy and years of experience consulting for leading pharmaceutical companies. His passion for natural, undetectable results is sure to inspire your practice.
In addition to these incredible speakers, we’ve announced over 20 more experts on our website, with even more to come.
The Fresh Life isn't just a conference; it’s an experience that combines education, hands-on learning, and the chance to connect with leaders who are shaping the future of aesthetics.
If you’re serious about enhancing your career and staying ahead, The Fresh Life 2024 is the conference you can’t afford to miss.
A Deep Dive into PRF (Platelet-Rich Fibrin)
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The content of this blog is designed and intended for the education of Healthcare Professionals
Harnessing the power of a technique known as Platelet-Rich Fibrin (PRF), a revolutionary treatment that uses the patient's blood to facilitate healing and rejuvenation, is transforming aesthetics. Unlike traditional methods, we now have a solution that offers longer-lasting results and numerous applications in the cosmetic field, from under-eye filling to treating acne scars.
Understanding PRF
This revolutionary treatment opens doors for us to explore the tremendous therapeutic potential residing within our own bodies.
PRF, an advanced form of blood biostimulation therapy, has been making waves in areas like dental procedures, wound healing, and notably, cosmetic treatments. But what separates it from the familiar, yet slightly outdated, PRP (Platelet-Rich Plasma) therapies?
Dr. Gordon Ku recently joined Fresh Members for an insightful webinar to shed light on PRF's pronounced distinction and benefits.
Dr. Gordon emphasised PRF as a comprehensive regenerative tool that contains increased platelet and fibrin concentration compared to PRP (Platelet-Rich Plasma). This makes PRF a potent medium for healing and regeneration, and its unique release mechanisms “slowly release growth factors over time,” whereas PRP releases them quickly.
It is because of this slow release that PRF has proven its worth in regenerating fat pads and treating common aesthetic concerns. This also means that PRF has longer-lasting effects.
The Treatment
A major selling point of PRF is its ease of injection into the subcutaneous fat layer using a cannula.
One of the commonly asked question throughout the session was, “Is it okay to inject with a cannula, for areas that aren't hollow and just for rejuvenation?”
The answer is yes. Depth of injection plays a crucial role in the success of the procedure. Dr. Gordon explained, "The comfort level of the patient will tell you if you're in the right layer or not."
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The Benefits
The primary advantage of PRF is that it uses your body's cells to enhance your skin's health. Since the treatment is derived from your blood, it is extremely safe. It’s also a great choice for those seeking a natural approach to skin rejuvenation:
- Collagen Production: The growth factors in PRF stimulate collagen production, which helps reduce fine lines and wrinkles, and improves skin elasticity
- Natural Healing: Because PRF uses your own blood, there’s no risk of allergic reactions or adverse side effects. This makes it a safe and natural option
- Minimal Downtime: Unlike more invasive procedures, PRF treatments involve minimal downtime, offering a less intrusive alternative to traditional fillers
- Versatile Applications: PRF can be used to treat various skin concerns, including acne scars, dark circles under the eyes, fine lines, and overall skin rejuvenation
Even skin conditions like Rosacea, an aggravating red rash across the face, can potentially find relief with PRF treatments.
But the impact of PRF doesn't stop at skin rejuvenation and healing; it has opened up new possibilities in the realm of neurology as well. Dr. Gordon even proposed the potential use of PRF as an anti-inflammatory treatment for seizures.
But like any non-surgical cosmetic procedure, PRF should be implemented with caution. Though vascular occlusion from PRF is extremely rare, it's crucial to have protocols in place. With continued research and recent advancements in applicable techniques, the power of our own platelets holds promising potential for more treatments in the future.
Offering this innovative treatment can open up new avenues for Nurses and Doctors in the field of aesthetics. Given the rising interest in regenerative treatments, PRF sets a new standard for safe, efficient, and effective non-surgical cosmetic procedures. Undoubtedly, PRF is an exciting addition to the world of aesthetics.
Not a Fresh Member?
Want to learn more about PRF? Your solution is just a call away!
Fresh Life in Aesthetic Medical Practitioner
Fresh Clinics is proud to announce that The Fresh Life 2024 has been featured in Aesthetic Medical Practitioner, Australia’s premier source for aesthetic medicine and beauty industry news. This inclusion highlights The Fresh Life’s exceptional role in advancing industry standards and providing top-tier educational experiences.
Scheduled to take place from October 29 to 31 at the luxurious Crystalbrook Byron Bay, The Fresh Life 2024 promises to be a transformative event for all aesthetic professionals, from Nurses, Doctors, and even Dermal Therapists to Clinic Owners and Franchisees. As described by AMP, attendees can look forward to an enriching experience featuring international speakers, comprehensive training, and wellness activities.
Aesthetic Medical Practitioner, known for their in-depth coverage and expert reporting on the aesthetic and beauty industries since 1998, has praised The Fresh Life for its innovative approach. The feature promotes the conference’s commitment to delivering cutting-edge education and building meaningful connections within a relaxed, but inspiring environment.
“The program includes a lineup of speakers to guide you through thought-provoking education and inspiring experiences, including demonstrations of the latest innovations in cosmetics, motivational business coaching, inspirational stories of leadership, and bottom-up growth."
The Fresh Life is recognised for its unique format that blends professional development with wellness, all set against the stunning backdrop of Byron Bay. With a focus on both on-stage education and interactive, off-stage learning, the conference offers networking opportunities with peers and sponsors that can’t be found at other conferences.
Attendees can anticipate a dynamic experience at The Fresh Life, with a strong focus on practical learning and professional growth.
Being featured in AMP is significant for The Fresh Life, reflecting its impact and prominence in the industry. This recognition certifies the conference’s dedication to providing a premier destination for aesthetic professionals to enhance their skills and expand their networks.
About Fresh Clinics:
Fresh Clinics is a leading health-tech company tailored for the cosmetic injectables industry. It supports cosmetic professionals through comprehensive solutions including training, community support, and smart clinic management tools. Fresh Clinics enhances operational efficiency and compliance with regulatory standards, helping clinics navigate the complexities of the industry while ensuring high standards of care and professionalism. The platform also offers resources for medical oversight and continuous professional development. Fresh Clinics is more than a service; it’s a testament to what happens when passion meets knowledge, and the mission is clear - supporting cosmetic nurses, doctors, and clinics to start, grow, and thrive.
Fresh Clinics Hits Major Milestones, Transforms the Aesthetics Industry
Fresh Clinics has achieved remarkable milestones in just two short months, aimed squarely at advancing the professional lives of cosmetic nurses and doctors. The company continues to break new ground with its innovative features, incredible benefits, and exclusive access to progressive products.
Members of Fresh Clinics were credited with obtaining unique, early access to a product before it hit the Australian market, thanks to their exclusive supplier partnerships. This initiative amplifies the strength of Fresh Clinics' proposition in enhancing its members' growth trajectory, placing them well ahead of the curve in the industry, and adding significant value to their business.
Fresh Clinics has also launched several exciting updates to its service offerings, including a comprehensive business Insights Dashboard, a Resource Hub for essential information, and a seamless Inventory Management tool. Additionally, the company offers complete regulatory support and advice that trigger timely alerts for any risk of non-compliance, allowing Nurses and Doctors to operate safely.
In line with its commitment to community-building, Fresh Clinics has facilitated engaging training opportunities and premium events in partnership with industry-leading suppliers. Alongside this, their newly introduced 'Refer a Friend' program has triggered a wave of enthusiasm within the community, with over $9,000 in rewards awarded to date, and the announcement of the bi-annual prize valued up to $10,000.
“Our mission is to advance the professional lives of cosmetic nurses and doctors. In just two months, we've achieved remarkable milestones with innovative features and exclusive access to progressive products for our Members.” - Fresh Clinics Founders, Dr John Delaney, and Dr John Holbrook.
Fresh Clinics is proving its significant value as a proactive leader in aesthetics. Recognising the demands of a progressive industry, the company consistently evolves its suite of features, underlining its mission to accelerate growth for cosmetic nurses, doctors, and clinic owners.
If you are a cosmetic nurse, clinic owner, or doctor looking for a solution that empowers growth while simplifying business operations with advanced technology, visit the Fresh Clinics website and explore the possibilities.
About Fresh Clinics:
Fresh Clinics is a leading health-tech company tailored for the cosmetic injectables industry. It supports cosmetic professionals through comprehensive solutions including training, community support, and smart clinic management tools. Fresh Clinics enhances operational efficiency and compliance with regulatory standards, helping clinics navigate the complexities of the industry while ensuring high standards of care and professionalism. The platform also offers resources for medical oversight and continuous professional development. Fresh Clinics is more than a service; it’s a testament to what happens when passion meets knowledge, and the mission is clear - supporting cosmetic nurses, doctors, and clinics to start, grow, and thrive.
Fresh Clinics Rewards Nurses Through Their Referral Program
Fresh Clinics, the leading provider of solutions for Cosmetic Nurses, Doctors and Clinic Owners, is excited to announce the launch of its new referral program. This initiative aims to recognise and appreciate current Members for their hard work and dedication while encouraging the growth of the Fresh Clinics community.
Fresh Clinics leverages personal and word-of-mouth recommendations to enhance the experiences of both new and existing Members. Cosmetic Nurses play a crucial role in the aesthetics and wellness industry, and their endorsements significantly benefit the community.
The new program enables Fresh Members to earn substantial rewards for referring colleagues. These rewards include $500 credits for valuable resources and a semiannual grand prize worth $10,000. This program exemplifies Fresh Clinics' commitment to attracting and retaining top Cosmetic Nurses in the industry.
To participate in the referral program, Fresh Members simply submit the information of their colleagues through the designated form here.
Once the referral is received, Fresh Clinics will handle the onboarding process, and the Fresh Member will receive their rewards.
Fresh Clinics will monitor the program’s success over the coming months and make adjustments as needed to optimise the benefits for their Members. The referral program is available to all active Fresh Clinics Members.
About Fresh Clinics:
Fresh Clinics is a leading health-tech company tailored for the cosmetic injectables industry. It supports cosmetic professionals through comprehensive solutions including training, community support, and smart clinic management tools. Fresh Clinics enhances operational efficiency and compliance with regulatory standards, helping clinics navigate the complexities of the industry while ensuring high standards of care and professionalism. The platform also offers resources for medical oversight and continuous professional development. Fresh Clinics is more than a service; it’s a testament to what happens when passion meets knowledge, and the mission is clear - supporting cosmetic nurses, doctors, and clinics to start, grow, and thrive.
Hot Topic: Energy Devices
Aesthetic treatments constantly evolve, and staying ahead with the latest technology and techniques is important for business growth.
One of the most effective ways to diversify your injectable services, attract new clients, and increase revenue is by incorporating energy-based devices such as lasers and Intense Pulsed Light (IPL) into your business.
By offering a wider variety of services, you’re not only providing comprehensive care but also meeting the growing demand for non-invasive skin rejuvenation treatments.
These powerful tools are in high demand and can address a wide range of aesthetic concerns, making them a must-have for all clinics.
Why Choose Laser or IPL?
One key consideration is understanding when and why to opt for laser or IPL treatments. Both devices stimulate collagen production, enhance skin texture, and help address signs of aging.
Laser: Precision and Power
Laser stands for Light Amplification by Stimulated Emission of Radiation. It's a single-focused wavelength of light. This makes laser devices ideal for treatments like:
- Hair removal
- Vascular lesion treatment
- Tattoo removal
IPL: Versatility and Broad Coverage
LIPL, on the other hand, uses a broad spectrum of light, making it versatile for treating various skin concerns simultaneously. IPL can effectively treat:
- Pigmented Lesions
- Vascular Conditions
- Skin Rejuvenation
- Acne
Introducing these devices into your clinic requires careful planning and knowledge of the technology:
- Understanding the physics behind these devices and having proper training can prevent adverse events and ensure effective treatments
- A clear treatment plan tailored to each patient's needs is crucial
- Correct in-person training with suppliers
Real Results & Revenue Potential
Investing in these technologies not only improves patient outcomes but also boosts revenue. An LED device, priced modestly at $69 per treatment, can bring in an annual estimate of around $35,000 with just two treatments a day.
Laser and IPL devices are transformative tools in the aesthetics industry, offering precise and versatile treatment options. With proper training, understanding, and a strategic approach to treatment plans, these technologies can significantly enhance the services offered at your clinic.
Learn From the Experts at The Fresh Life
This year, Nurse Jodie Fisher, brought to you by Candela, will be presenting on the topic - “Maximising Profit and Improving Patient Outcomes with Energy-Based Devices,” where attendees will learn how Jodie grew her business from $300,000 to 3 million dollars in just 5 years and saw a significant increase in her profit per client after introducing energy-based devices.
Learn more from Nurse Jodie and the devices she uses at the Candela Training Suite. Book in a session now for The Fresh Life 2024!
We’re excited to be joined by the biggest laser suppliers in the world - Candela, Cryomed, Alma, and Venus Concept.
Hot Topic: Ultherapy
Expanding your treatment menu with innovative and effective treatments is a great way to attract and retain new patients.
One such treatment is Ultherapy, a non-invasive procedure that uses micro-focused ultrasound to lift and tighten the skin. This technology targets deeper layers of the skin without affecting the surface, promoting natural collagen production and offering long-lasting results.
What Makes Ultherapy Stand Out?
Ultherapy isn’t your typical skin-tightening treatment. It’s TGA & FDA-cleared and clinically proven to be safe and effective for lifting the eyebrows, neck, and under-chin area, and smoothing lines and wrinkles on the décolletage.
Its unique ability to use ultrasound energy sets it apart from other modalities, as it allows practitioners to visualise the anatomy layers through real-time imaging and deliver targeted energy to where it will be most beneficial.
By creating thermal coagulation points at precise depths, Ultherapy triggers an inflammatory response that jump-starts new collagen production. This results in firmer, tighter skin and a refreshed, youthful appearance - without the downtime or invasiveness.
Why Ultherapy is a Smart Business Move for Clinics
By expanding your service offerings with Ultherapy, you’re not just adding another treatment - you’re offering patients a solution that complements their existing aesthetic plans.
When combined with cosmetic injectables, Ultherapy offers patients a more complete facial rejuvenation experience. While fillers and toxins work to address fine lines, wrinkles, and volume loss, Ultherapy targets deeper layers of the skin to lift and tighten. The result is a comprehensive treatment plan that not only smooths and plumps the skin but also enhances its structural support.
Patients who are already receiving injectable treatments can benefit from the long-term skin tightening that Ultherapy provides, helping to also prolong the effects of their injectables.
With low overhead and minimal consumables, Ultherapy has a high-profit margin, making it a worthwhile investment. It’s also a treatment that attracts new clients while enticing existing ones to try something new.
Learn From the Experts at The Fresh Life
Dr Frank Lin, a highly respected plastic and reconstructive surgeon with extensive experience in aesthetic treatments, is known for his holistic approach to facial rejuvenation.
As the founder and director of Eastern Plastic Surgery, he specialises in combining surgical precision with advanced non-surgical treatments like Ultherapy.
Dr Lin will present “Ultherapy and Beyond: Maximising Aesthetic Outcomes Through Combined Modalities,” at The Fresh Life this year. He will explore advanced techniques to maximise the impact of Ultherapy when combined with other treatments like injectables and skin resurfacing, providing insights that can help enhance your clinic’s results.
Hot Topic: Managing Patient Expectations
The content of this blog is designed and intended for the education of Healthcare Professionals
Patient satisfaction relies on more than just the treatment outcome—it results from clear communication, education, and realistic expectations the practitioner sets. Whether you're using anti-wrinkle injections, dermal fillers, or collagen-stimulating treatments, managing expectations is key to ensuring a positive experience for both the patient and the practitioner.
Thorough Consultations
The consultation allows you to build rapport and educate your patient about the procedure. Understanding their aesthetic goals and assessing their medical history and skin condition is crucial. This initial conversation sets the tone for the entire treatment journey, allowing you to explain what can be realistically achieved and addressing any misconceptions they might have.
During this time, leverage your visual aids such as before-and-after photos, diagrams, or even digital simulations to illustrate potential results. This can help bridge the gap between the patient’s expectations and what’s achievable based on their unique facial anatomy and skin condition. Make sure to discuss any limitations of the chosen treatment, whether it's due to skin elasticity, facial structure, or the nature of the product itself.
Setting Realistic Goals
One of the most common reasons for patient dissatisfaction is unrealistic expectations. While some patients may have a clear idea of their desired outcome, others may be influenced by filtered social media photos or celebrity looks. As a practitioner, it’s important to guide patients toward achievable goals that complement their natural features. This may involve being honest about what the product can and cannot do.
Doing so not only protects your professional reputation but also establishes trust and respect in your patient-nurse relationship.
The Post-Treatment Timeline
Many patients expect instant results, especially with aesthetic treatments. However, it’s important to emphasise that immediate results may not reflect the final outcome. Temporary side effects such as swelling and bruising are common and can obscure the true effect of the treatment. Make sure your patients understand that it may take a few days or even weeks for the full results to settle in.
For example, after dermal filler treatment, swelling can make the lips appear fuller than expected initially, but this is not indicative of the final look. Similarly, with tear trough fillers, swelling and dark circles may persist for up to a week before the final results become visible.
Setting this timeline early on helps manage their expectations and reduces the likelihood of premature dissatisfaction.
Managing Social Media Expectations
With the use of social media and photo-editing apps, many patients come in with expectations based on highly edited or unrealistic images. This can lead to a disconnect between what they desire and what is achievable. As their cosmetic nurse, it’s essential to have open conversations about the influence of social media on beauty standards.
Educate them about the importance of maintaining facial harmony and how subtle adjustments can enhance their features without looking overdone. By aligning expectations with achievable results, you help patients feel more satisfied with the outcome.
Creating a Treatment Plan
Every patient is unique, and so should their treatment plan. During the consultation, create a treatment roadmap that outlines all the steps required to achieve and maintain their desired look over time. This plan can include information on the frequency of follow-up treatments, and maintenance sessions.
Aftercare
Educating patients about post-treatment care is important for achieving long-lasting results. Provide them with detailed instructions on how to care for their skin post-treatment, and monitoring for any adverse reactions. Clear aftercare guidance minimises complications and ensures that patients are proactive in their recovery.
Learn from Industry Experts at The Fresh Life
For those attending The Fresh Life this year, Dr Scott Horsburgh from Dermocosmetica will be sharing his expertise in a session on How to Manage Patient Expectations and Achieve Ultimate Long-Term Results.
Dr Horsburgh is a well-known expert in cosmetic medicine, renowned for his holistic approach to patient care and extensive experience in minimally invasive procedures. His session will explore the strategies outlined here, offering advanced techniques to help practitioners master the art of setting - and meeting - patient expectations.
With qualifications in both medicine and pharmacy, Dr Horsburgh has a deep understanding of facial anatomy and an eye for achieving subtle, natural enhancements. At Dermocosmetica, he focuses on delivering patient-centred care and providing comprehensive education on the aging process, facial harmony, and how to maintain long-term results. His insights at The Fresh Life will be invaluable for any practitioner looking to enhance patient satisfaction.
Managing patient expectations is an art that goes beyond the technical skill of cosmetic injectable treatments. At the end of the day, happy patients are those who understand and appreciate the subtle, natural enhancements that these products can provide. With clear communication and trust, you can ensure they leave your clinic feeling confident and satisfied with their experience.